The Blue Ocean Strategy Helps Students Find Their Career Path

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Life gives unlimited opportunities. Recently I’ve been working on different projects in Demola community. This organization offers students a great opportunity to add some real-life twist into the conventional path towards a career. It means that students work in a project with a multidisciplinary team to solve real-life cases together with partner companies. I cognized three main things which are strongly connected with key points of Blue Ocean Strategy.

First, create a value. Undertsanding of why our new product/service is valuable for client comparing to the old-fashioned model. Open new possibilities for your potential customers, surpass traditional limitations and introduce product which is unknown for the world yet. Second, think Guerrilla. It applies mainly in marketing when there is a need to create unique and unconventional ways to market something, usually in unexpected places. The main focus is on sending a message to individuals or small groups of people. Think globally and act locally. Third, benchmarks don’t exist. Don’t refer to your competitors but instead take an e...

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