No matter, what medium you have chosen for advertising your brand, it should be prolifically carried out and should target brand logo or identity. If your focus is not broad for branding, your business may not expand to the markets. Besides, if you concentrate on your demographics and brand designing from the advertising point of view, your brand will definitely leave an influential impact on customers. Creates differentiation This is a proven truth that brand identity helps in differentiating your business from a variety of competitive brands. It’s good if you put efforts in creating a unique and creative brand design which impress buyers and stands out of the crowd.
Other important elements in determining suppliers and venders are the pricing analysis, creditable service, conflict of interest to our business, and ensuring free market competition with the suppliers and venders. Quality Businesses separate themselves for the competition with great quality goods and services. The quality of the products will also boost the overall appeal of the business itself. Having higher quality products is not only great for advertising, but it shows that the supplier or vendor really cares about their product they produce. “Your suppliers should want to know how they are performing (arcplan, 2014).
Cultural understanding is virtuously essential for an organization expecting to be effective in operating in a host country and even their own nation. Research indicates that Zara has done their homework in this area. However, in order to keep ahead of the competition marketing strategies need to be constantly rationalized. Guaranteeing that fast fashion is truly fast According to Cateora, Gilly, and Graham (2013), “international marketing is the performance of business activities designed to plan, price, promote, and direct flow of the companies goods and services to consumers of users in more than one nation for profit” (p. 10). Equally, Borden’s marketing mix became popular after he published his article, The Concept of the Marketing Mix or as described the four P’s which are product, price, place, and promotion (“The Marketing Mix,” n.d.).
Nike advertising uses the emotional branding technique because it powerful; so powerful that it inspires customer loyalty from people all over the world. Nike has some of the biggest sponsors for its business. When companies have sponsors who are well known it helps them to sell their business more. With all the research that has been conducted, it would be extremely hard for any sport company to outperform Nike.
CHAPTER I INTRODUCTION Everybody is looking for prospects, clients and customers. In this challenging new economy you need every advantage you can get, especially in business. It is one of the crucial things that company should have as it is an advantage over competitors gained by offering consumers greater value providing greater benefits of product. However, we have to learn more of this advantage to create a competitive business strategy in order to answer the constantly increasing market competition (Grant, 2010). The company should have their own advantages to lead the competition and be well known to people that will lead in earning high profits as it is very important to study and formulate unique advantages to have edge with other company.
Chapter 10. Conclusion and Recommendations In this section, we are summarizing our research our research findings and give our humble recommendations. 10.1 Conclusion The Apparel or clothing industry is a very dynamic market where changes occur in a daily basis. So, rivals within this industry assist to an extreme competition. To make sure that, they stay relevant in the market scene, businesses have to develop creative, innovative and sustainable marketing strategies to attract more customers and increase their brands awareness.
In both these cases both the companies have a strong Brand name and this is a competitive advantage for both the companies while entering a new market but IKEA need to be more innovative and adaptable to the new market trends and develop and market designs accordingly. Same with Sony Rivalry and competition in this industry is very high and they need to be innovative and they need to improve their R&D in order to meets the consumers demand or attract their demand.
Marketing can easily figure out the satisfaction criteria of the customers, market offerings and value of which customers are keen on. According to Kotler, P. and Armstrong, G. (2000), marketing investigates to attract more customers by adding the best of the value they need, offers advantages of having the product or service and enhances relationship providing value added services regularly. Targeting and capturing customers is one of the most difficult jobs for the companies, marketing strategy ease the way capturing the customers effectively. According to Lancaster, G. and Withey, F. (2007), to being successful, the companies have to be strongly market focused. Marketing builds relation with customers providing superior customer value and attracts them providing value added services as well as increases the number of potential customers in a regular basis.
Introduction Nordstrom is one of the top retailers in the United States. With a solid brand image and a sound financial situation, Nordstrom is relentless in their expansion in the US, and are beginning to expand into international markets. Nordstrom takes pleasure in providing state of the art client support and having experienced sales people. In order to hold their position as the most successful high-end retailer in the United States, Nordstrom must continue to figure out ways to improve their brand image and customer satisfaction. Nordstrom’s current business working strategy is successful but I believe there are a few ideal solutions that the organization could apply to further enhance the organization.
You always want to be ahead of the competition and make your company stand out amongst the rest. Company 's should always search for the best talent, have great technology and products that consistently meet the needs of your customer base, which will give the company sustainability and longevity. Efficiency in your operational processes is key to keep operational costs at a minimum while creating more productivity. Efficiency and productivity lead to more profits, which give you the revenue to do the things you need to do to keep the business running. Extra money gives businesses the much needed income to invest in their human capital, provide a ROI for their investors and give back through philanthropic efforts in the