The Australian Surf Life Saving Association (ASLSA)

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Executive Summary Saving lives, building strong supportive communities and improved Australian lifestyles. The report aims to display current adversities facing the Australian Surf Life Saving Association (ASLSA) furthermore outlining the current structure, governance and organisational administration of the association. The challenges that exist within the ASLSA are embracing Australia’s recent growth in cultural diversity within the organisation as well as current safety concerns within the surf lifesaving competitions, regarding dangers of conditions and implementing changes within the sport. The ASLSA have strategies to address the current issues and plans to make improvements within areas of concern. The members gather statistics guided …show more content…

To ensure this, Lifesavers undertake rescues and preventative actions, perform rescues and provide education as well as resources to those within the community. The volunteers are committed to patrolling the extensive coastlines of Australia and those on the beaches. The safety of the members of the public on the beach is the main priority of the SLSA. The Mission of Surf Life Saving Australia is to “save lives, create great Australians and build better communities” (Surf Life Saving NSW, 2015, p. 2) Key Performance Indicators In order for the association to gain an understanding on the impact that they are having in keeping beaches safe, it is important for them to set key performance indicators. Regularly reviewing the indicators, enables them to distinguish areas that need attention or educational programs that can placed in order to improve the professionalism level of the lifesavers. Current Key performance indicators include; Rescues made, Preventative actions, First aids, calls to emergency response system, coastal drownings and volunteer hours. For example during the 2014/15 season throughout NSW there were: • Rescues : 5,867 • Preventative actions: 138,366 • First Aids: …show more content…

After the Cronulla riots, the issue of ethnic diversity on beaches through the SLSA raised attention through the media and the Surf Lifesaving association. However, the Australian demographic is changing and the preconceived image is unrealistic. This life guard stereotype is currently posing barriers to many members of diverse communities as well as possible further conflict. Limiting SLSA from gaining new members as exclusion and discrimination may be contributing factors to why they may not want to join. “we don’t promote well enough the non-white-Anglo-Saxon component of our membership…you’ll see some marketing materials now featuring members that are from non-traditional backgrounds” (Mort et al.,2007,p.115).The SLSA is addressing the current issue by working with local communities to encourage marginalised adapting groups to be integrated. Furthermore the SLSA are not portraying the stereotypical images through marketing Surf Lifesavers. Positively SLSA are developing to embrace cultural diversity, however this is a long term issue (Giles & Fitzgerald,

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