Ecovia ad called “Stop the Violence: Don’t Text and Drive” to bring awareness to individuals the consequences of texting and driving. The advertisement shows how texting and driving can be the same way as punching someone in the face. The picture in the ad portrays a smaller male punching a larger male in the face and states “Don’t Text and Drive”. Within the essay, the following questions will be answered. Where did the advertisement come from and why was it created? Why would the advertisement want to use the act of “punching” to signify texting on the road? What the picture is telling and how it can be interpreted. What other possible reasons for Econvia to create such ad. Ecovia unique fashion to bring the issue of texting and driving has given refreshing view to individuals.
The Econvia advertisement came from Terremoto, Brazil
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While the company is trying to benefit others by taking notice of the idea that texting and driving is horrifying. Nearly 330,000 injuries occur each year from accidents caused by texting while driving. 1 out of every 4 car accidents in the United States is caused by texting and driving. With so many accidents happening, the company could try to be getting people to want to take the bus more often instead of driving. Ecovia is a company that does bus transportation. The company did a great job of creating such a unique ad, but was created in such a way that it endorses them without trying too.
The ad created in Brazil, can be incorporated around the world. Individuals have seen many ads with telling you to not text and drive, but with car collisions or have seriously injured individuals. The ad brings a different viewpoint, because of how down to earth the visual is characterized. Instead of showing graphic pictures of bloodied bodies, the ad gives a refreshing pictorial of a simple act that signifies a greater
Despite the mockery, the commercial has a strong message about the importance of their avocados. This message is well hidden behind the non-stop humor of the commercial. The commercial that was selected is “#Avosecrets” by Avocados From Mexico. This advertisement is a satire on mythical beliefs, superstitions, fables, and conspiracy theories. “#AvoSecrets” commendably persuades the middle class who enjoys time with friends to purchase Avocados From Mexico, an avocado product.
Allstate Insurance makes itself notable by employing a commercial that divulges a short story of the consequences that a distraught teenage driver can inflict while on the road. Its use of various visual and verbal elements makes the advertisement acutely effective since it seizes the audience’s attention with colorful and amusing displays, while alerting them to the dangers of uninsured vehicles in a memorable way. Moreover, the commercial’s tactful use of several fallacies serves to distract and humor the audience into being swayed by the company’s claims. In short, the advertisement combines all these tools into making an effective, persuasive, and interesting campaign.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
The cell phone provider known as AT&T has produced several commercials to show the dangers of texting and driving. These are designed to grab people’s attention and to touch them in a small place in their heart, to the point that they no longer feel the need to pick up their phone in the car. They stress over and over the dangers of reading just one text. There have even been safety precautions placed in teens vehicles that record them as well as the road while they are driving to catch any of this distracted behavior.
What would one want to be their last word on earth? LOL? Drivers who text and drive very well may be allow their last words to be just that. Arizona has no law regarding texting while driving, with no law in place the act is not regulated. The result is an increase in accidents causing multiple fatalities every year. Statistics have proved that texting and driving is extremely dangerous and has led to many accidents that have ended in fatality. There are states in our nation where texting bans are in place and the accident rate has dramatically decreased.
Texting while driving is national growing trend, and it is quickly becoming one of the country’s top killers. Most drivers think they can manage to text and drive and still stay safe on the roads; however, the numbers do not lie! According to the National Safety Council, 1,600,000 accidents per year are caused by someone who was texting and driving. Laws and penalties for this act are too lax, and tougher laws should be enforced.
It did a great job on catching attentions by showing the connection between strong message “don’t text while driving” to the primary audience, but more towards relatively young drivers, who live in this generation with more technology. Visual images are powerful. We can react to them strongly. So, people use them to cause a strong reaction. Texting and talking on the phone can be dangerous and affect your driving by causing you to concentrate on the person you are talking to rather than the road. Not only does it make you more unaware of the road mentally but if you do not have a Bluetooth headset or speaker phone then you will only have one free hand to drive with. If you are fully engaged in a conversation your emotions can change from one topic to another. It is never safe to drive while being upset about something. If you are fighting or having an important conversation while texting or talking on the phone, make sure to pull over and wait till it is over. One glance down at your phone even if only for 5 seconds can cause you to run a red light or hit into the car in front or behind you. Texting and talking is dangerous while driving and is not worth causing an accident. Overall, we are surrounded by visual arguments or attempts at persuasion. Images on television, advertisements, billboards, and some works of art fall into this category. The reason of the visual argument at the same time with humor is to trying to persuade you to do something, do not text while driving, or you will be
The ability to drive is one of the greatest privileges anyone is allowed to receive, and should not be taken for granted. Many people though do not take this into consideration, and will often fail to realize that their doing something wrong when they are driving. Texting while driving is one of the most common mistakes people do while driving, and is most responsible for many car collisions, and deaths. Over the years many people are now using their phones while driving, and many of those people are teenagers, that are just starting off driving.
The problem I am addressing today is that the privilege to operate a motor vehicle is being recklessly abused by the people of our society. America today as we all should know has an unhealthy obsession with the use of technology, more so their cell phones. People drive distracted every day and it is nothing to just brush aside. . There are many facts and statistics on how this is a critical subject of matter. Whether you think it is a big deal or not, you should consider the consequences. The common age group being found related to distracted driving crashes are said to be around 24 years and younger. More so because of so many newly and unexperienced teenage drivers. According to a Centers for Disease Control and Prevention (CDC) study
Most of the drivers are likely to mix up driving and messaging from their cell phones while driving regardless of the laws standing on the issues, and danger posed to them. A majority of those drivers engaging in this act do not contemplate the possible detrimental effects from their actions. Research has indicated that texting while driving contributes to road accidents significantly. This situation is sufficiently bad to the extent that there are more accidents caused by messaging while driving than those caused by drunken driving (Fumento n.p.). From the foregoing statements, this essay seeks to support the laws, which outlaws texting while driving by highlighting how dangerous it is for drivers to massage while driving.
Use of Pathos in an Ad Commercial Images used for advertisements, newspapers, or magazines usually include the significant purposes and ideas. Then, in many cases, they are described by ethos, pathos, and logos, which are used frequently to catch viewers’ attention. Even if the ads do not have concrete strategies and clear opinions, those ads may not be able to persuade the viewers. In other words, the excellent ads could use one of three persuasions. The following advertisement is the good example of embedded pathos in the advertisement.
This paper examines the dangers that arise when cell phones are used at the same time as operating a vehicle. The paper will explore the following question of why this is a problem and why the research is important. The variables investigated are the use of cell phones while driving, whether speaking or texting, and the accidents and fatalities caused from the distraction. Data of the accidents and fatalities caused by drivers distracted by their cells phones is stated to research and further explores the age group and gender of the people involved into the accidents to uncover patterns. Possible outcomes of the implementation of laws prohibiting cell phone use while driving are discussed as well as the sampling measures used to survey and research the variables.
SMS texting began in 1985 and started to gain popularity in 1990, as soon as society was captivated by this new technology, texting and driving became an issue along with the lack of legislation and ability to control it. Law makers and law enforcement are re...
The reason behind my thinking of the ad with the victim as the main point is that the image is right in your face the second that you see the ad. You see a person missing half of their face
The advert alongside is simple and straight to the point. It contains very few details but extremely large content by the choice of words and graphics. At a glance, one can know, without reading the text, what the advertisement is all about. The advertiser has used a cartoon image as opposed to a real person image in the advertisement. This however does not mean that the advert is meant for kids or people who love cartoons. This step is always taken to reduce detail and avoid viewers over dwelling on unnecessary aspects of the advertisement. The setting is also plain. The background has no more information. The advertiser’s has employed the use of this strategy to ensure that the viewer does not miss-associate the advertisement.