Target Marketing Mix Essay

435 Words1 Page
bulb-icon

Recommended: Target corporation's marketing strategy

Marketing Mix Target is one of the largest retailers in the world (Mbaskool). Target is known to offer a variety of products and services for its customers. Target offers groceries, toys, furniture, household items, pet supplies, electronics, apparel, shoes and accessories (Mbaskool). Target also offers its customers Pharmacies, Walk-in-Clinic, and a Photo Centre. Target offers discounted prices for its customers, which is a strategy to fight against competition. Target also offers a “REDcard”, where customers can shop on credit. The REDcard offers a 5% discount on your purchase, free shipping on on-line orders, and extended returns, as well (Target, n.d.). Target wants it company to be a one-stop-shop for its customers. Target distributed its merchandise from it distribution centers to its Target websites, and Target stores. Target also has different promotional strategies. The company has a catch phrase, “Expect more pay less, which focus on selling high-quality products at low prices (Mbaskool, n.d.). Target uses commercials, coupons, and special offers as a promotion strategy. Also, Target uses it digital presents on Facebook, YouTube, Instagram, and Twitter as way to attract consumers to its website (Mbaskool, n.d.). …show more content…

One goal, that Target wants to take on is by the end of 2018, they want to remove artificial flavors, preservatives, sweeteners, and colors out of their Target brands of children items (Corporate,.Target). Another goal, is that the company want to add a solar rooftop to 500 of their stores, and distribution centers by 2020 (Corporate.Target). Also, the company wants to add hydrofluorocarbon free refrigerators in their food distribution centers, and refrigerated display cases by 2020, which will save energy within the stores, and distribution centers. Last, Target wants to reduce the water use by 10% in there stores by

Show More
Related

  • Target's Competitive Strategy Of Target

    729 Words  | 2 Pages

    Target has many competitors in the market, and the level of competition is highly intense. Some of its main rivals are Wal-Mart stores, Home Depot and Costco Wholesale Corp. All of them produce similar products as well as offer almost the same services to their consumers. Naturally, the organization would need a strategy that helps it to stand out and to distinguish it from its competitors, thus, Target 's positioning was based on more than just pricing; it combined quality and style. This was the differentiation strategy that have always been applied since the launch of the organization.

    Read More

  • Target Corporation Case Study

    738 Words  | 2 Pages

    Target must compete vigorously and fairly in the marketplace using our independent judgment to make the best decisions for the Company.

    Read More

  • Target Corporation: Report On Long-Term Financing Policy And Capital Structure

    1647 Words  | 4 Pages

    According to www.targetcorp.com, Target is an upscale discount retail chain that sells quality products at attractive prices, and prides itself on clean, spacious, and guest-friendly stores. Target is the second largest "general merchandise" retailer (behind Wal-Mart); selling almost anything one would need to complete the "one stop shop", especially with the addition of the SuperTarget stores. The first Target opened in Roseville, Minnesota in 1962. Since then, 1,330 stores located in forty-seven different states, which includes the 141 SuperTarget stores, have opened nationwide. Target also has twenty-two distribution centers located in nineteen states. In addition to the vast number of store locations, Target also has other businesses that include: Target.com, Target Financial Services, Associated Merchandising Corporation, and Target commercial Interiors. Through all the key businesses, Target employs nearly 300,000 people from diverse backgrounds. The current Chairman and CEO of Target is Bob Ulrich.

    Read More

  • Target's Company Culture Essay

    610 Words  | 2 Pages

    Each company has its own culture that is unique to them. For Target, teamwork is key in order to ensure a fast, fun, and friendly work environment. Target prides itself on creating endless opportunities for its employees to further enhance their professional skills and professional growth. Target recognizes that people are unique and have different views which is why Target creates an inclusive environment for all of its team members. This makes everyone feel valued and overall respected. Everyone feels as though they

    Read More

  • Target Pregnancy Predictor

    1226 Words  | 3 Pages

    Overall, I believe that Target needs to take a two-prong approach to the collection and management of personal information. First, they need to draft a clear privacy policy that everyone will understand. If they want to sell information to third-parties, then the people have a right to know who. Then, in that policy, Target needs to have a way to give people control over their private information perhaps through a website. This would give shoppers the opportunity to update and correct the data giving Target the most accurate depiction for marketing purposes. People do not really understand that their privacy is being jeopardized until it is too late. Target could be an ethical leader in this area which probably would increase their profits even more.

    Read More

  • The Brand Personality of Target Corporation

    1039 Words  | 3 Pages

    1. The Discount Department Store. Target prefers to be called as the latter instead of just department store. Expect more, pay less. With this tagline, the customers expect to purchase more items and pay the least amount possible. Not like other retail industries like its competitor Kmart and Wal-Mart, Target maintains retail value in terms of product offerings. They are known in their designer’s items in clothes, exclusive beauty products, categorized and functional goods, and seasonal offerings. It also sells the greatest number of gift cards among its rival business.

    Read More

  • Target Corporation Competitive Analysis Essay

    1800 Words  | 4 Pages

    Target Corporation has indicated a significant increase in the number of years it has been operational. The company experienced important changes in growth when it transformed from a regional store to a national retailer.

    Read More

  • History of The Target Corporation

    1316 Words  | 3 Pages

    Target hosts a variety of well known brands to stock diverse assortment of quality products for its customer base. Some of the more renowned brands would be top companies such as Apple, Disney, Dyson, Fisher Price, and Johnson and Johnson. The stores carry a huge selection of products that consists of everything from baby clothes to high end electronics and furniture.

    Read More

  • Target's Management Information Systems (MIS)

    1823 Words  | 4 Pages

    In 1995, Target began offering credit which was known as the Target Guest Card (Target Through the Years). This was a big step for the company in establishing customer loyalty and relations through the use of technology. By 2004, the cards were renamed REDcards and were able to create data portfolios to help Target figure out product demands and create different routes to satisfy their customers even more (Target through the Years). This was a huge step for Target and their use of technology to better their

    Read More

  • Swot Analysis Target: SWOT Analysis Of Target

    801 Words  | 2 Pages

    As compared to its rivals, Target has presented its brand as a middle-class brand which assists in attracting customers that find other stores like Walmart unpleasant

    Read More

  • Target's Value Chain

    856 Words  | 2 Pages

    The main one is the established and loved brand name that is well liked by customers. Along with this, Target has the perception of being a fun place to shop that comes with an experience. Unlike Wal-Mart, Target has the ability to position themselves as a middle class, hip and more fashionable store to shoppers of this generation (Target Corporation SWOT Analysis, n.d.). Target’s weaknesses include tis business model based on supercenters and other big box stores which make it more difficult for them to reach shoppers who appreciate the smaller convenient stores. Along with this, they have been unable to change their business model to adapting times (Target Corporation SWOT Analysis, n.d.).

    Read More

  • Target Corporation Swot Analysis

    1685 Words  | 4 Pages

    Target Corporation pioneered value chain activities like focusing on customer experience through superior marketing, ability to attract global talent, sustain in and outbound supply logistics, develop supplies with a high-quality vendor and partners, a great customer service, extend return by 30 more days if purchased through Target brand store cards, and a skilled workforce supports its generic strategy of "Expect more Pay Less" improves competitive position that its rival cannot match. --

    Read More

  • Marketing Strategy: Target's Competitive Strategy

    1558 Words  | 4 Pages

    Target is also taking advantage of a new retail format with a different mix of its growth opportunity in the same market segment offering new Target Express store and internet channels. Keep the brand promise and matching prices with Amazon, Wal-Mart, and Best Buy (Zacks, 2013).

    Read More

  • Walmart And Target Case Study

    1002 Words  | 3 Pages

    On the Target website, it is stated that their mission is to, ”…fulfill the needs and fuel the potential of our guests. That means making Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional experiences—consistently fulfilling our Expect More. Pay Less.® brand promise” (Target Corp). It has 1,799 stores in the United States alone and has locations in India. In 2014, they made $72.6 Billion. Similar to Wal-Mart, Target sells household essentials, apparel, groceries, pet supplies. health, beauty items, home furnishing, entertainment, and electronics. Both also have their own branded items to sell at a lower price than the commercial brands, and each corporation also has a

    Read More

  • Essay On Marketing Mix

    906 Words  | 2 Pages

    In all reality, all businesses will, in some way shape or form, complete all of the marketing activities, even if completing these activities is not their main goal. (Dlabay 2006.) These marketing activities are product, place, price, and promotion. A business tool called that marketing mix takes all of these activities and puts them together in a way that can be used to help improve a business’s marketing strategy. Product is what the company is selling; Place is where the consumer will obtain this product; Price is what the consumer will pay for the product; Promotion is any type of communication that is intended to remind, inform, or persuade. (Dlabay 2006.) The marketing mix and the four P’s describe very well what business marketing is all about.

    Read More

More about Target Marketing Mix Essay

Open Document