Swot Analysis Panera Bread

Question 1 -

Part 1- Practical growth leaders always assesses competitive strengths, weaknesses, threats and opportunities. Additionally, there is a need of bird eye for industry interruption to become a leader (Welch & Althaus, 2007).One of the pioneer of restaurant industry is Panera Bread. Factors contributing to its unique position in the restaurant industry are:

1. Great observing power - Panera Bread brought about an industry disturbance in the casual and easy going restaurant industry. They observed that customer had new choices, that they require control, good, quick services and friendly environment (Welch & Althaus, 2007).

2. Bridging a gap between customers and restaurant industry by introducing fast and casual dining concept- First and casual restaurant are considered as a blend of standard eating

Products strongly different from other- Panera's main concept is to cater high quality of bread and allows customers to be a part of ambience atmosphere of their café's for many urban and rural residents (Spinelli, Rosenberg, & Birley, 2004).Panera's food is provided with quick service in a comfortable atmosphere.

2. Strong brand name and image- Panera is well known for its award winning services and known as bakery expertise. Panera is a leader in the selection of healthy food. People trust them because of their innovative menu.

3. Strong financial conditions- Panera expand its business by franchise and its own stores (Annual Stock Report, 2010). It increases its profit each year from 2000 to 2006. These revenue increased optimally (Report, 2010)

4. High rate of customer satisfaction- Customer value is key to create a brand loyalty and to make highly risky decisions (Oh, 2000a)Panera proved itself as an excellent customer care able to win the customer satisfaction by building loyalty and trusts.

5. Good franchise- Franchise option adds too much in their daily earnings and to cater day to day needs of customers.