While this URL, is the company’s actual website, http://www.coca-colacompany.com/our-company. This online website allows customers to buy Coca-Cola products “Share-a-Coke” and Coke brand merchandise (Moye, 2015). 2.The category that the company falls into is both Business-to-Business and also Business-to-Consumer in actual stores, but online the category that company would fall under would mainly be Business to Consumer. By using e-commerce,
One product they have is called TransConnect, which is an end-to-end shipping and fulfillment solution. Corporations can combine a product like TransConnect with custom-made solutions from Intel Supply Chain Consulting and experience new levels of efficiencies and customer service. This allows Intel to be more responsive and productive when meeting the needs of their customers (David and Malone p. 106-107). Bus... ... middle of paper ... ...ors are using the Internet in many different ways. However, the Internet is just like other information technologies, change management, good implementation practices and clear business objectives are required.
B2C e-commerce refers to the emerging commerce model where businesses /companies and consumers interact electronically or digitally in some way. One of the best examples of B2C e-commerce is Amazon.com, an online bookstore that launched its site in 1995. In a B2C e-commerce the focus is more about enticing prospects and converting them into customers, retaining them and share value created during the process. The ultimate goal is the conversion of shoppers into buyers as aggressively and consistently as possible. In a typical B2C flow of information between business and consumer typically is through the medium of Internet.
It does not rely so much on advertisement. Instead, it makes use of social media and comments from consumers to push out its brand (Karam, 2016). Also, Xiaomi only sells its products via online stores and has no offline stores. The success of the phone brand via such methods is probably not so convincing, but it still proved to be a unique form of marketing that saved a lot of costs. Xiaomi’s method of selling and “advertising” has allowed it to make use of its low price winning factor efficiently, which led to the brand’s sustainability.
Unlike majority of online retailer, Taobao doesn’t charge a transaction fee for every sale and this fee-free model made the website very popular. The revenues come from advertisement and other services which enables sellers to stand out of the crowd. Since Alibaba doesn’t actually sell the products but is only an intermediary its revenues are only a fraction of eBay sales. But on the other hand since they are an intermediary, they don’t hold any inventory and thus have a much profitable business. Since Alibaba is very concerned about the consumer satisfaction and careful about escrows, all the transactions are proceeded through a third-party platform which is called Alipay developped by the latter.
AMAZON.COM, INC. Mission and Vision Statement Amazon was originally known for selling books and later, CD, DVDs and electronic books (Kindle). Today, Amazon sells various products from clothing, school supplies, automotive supplies, beauty supplies, household products and more. The mission statement proclaim Amazon’s goal is to be customer centric and providing products that are needed based on the buying trends of the customers: “Our vision is to be earth 's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” According to Amazon’s Financial and Strategic Analysis Review “All these features enhance the online shopping experience of its customers, resulting in
Dell's extensive use of e-commerce contributed to further cost minimization, reduced the order and delivery time for customers, and customization. There are three golden rules at Dell: disdain inventory, always listen to the customer, and never sell indirectly. Key Issue(s) China had been identified as a very promising market and Dell has set the goal to improve its rank from seventh to second place in this PC market. However, Dell faces many challenges in this market. The Chinese government actively promotes the Chinese PC maker "Legend" who dominated the market; penetration of the Internet is relatively slow; software piracy is rampant; competition is intense.
Despite the value added by users, current business models have never been included in profit equations. Rippln seeks to bridge the gap between users and profit. It is a rare opportunity to capitalize on the th... ... middle of paper ... ...evices running on Android are purchased and activated daily. Mobile Advertising = Mobile Sales Industry pundits also predict that advertisers will recognize the power and potential of mobile computing, and position themselves to take advantage of the situation. Whereas before, a shopper needs to go to a physical store to make a purchase, all a buyer has to do now is to go to an online store and pay for it using his card details.
With the website being so accessible, a customer can get everything they need in one stop and not have to interact with a live person (Morris, 2013). With the help of product reviews and the website being mostly frustration free, shopping at Amazon.com is a satisfying customer experience. Weaknesses • Low Profit Margins- Amazon does has a lack of profitability from having such low-profit margins. There is around 1% profitability but Amazon seems to say that this is their strategy and it is used to deter the entry of new businesses into the market (“Here’s Why Amazon’s Profitability is So Low”, 2014). With how much they invest in the long term, the profitability will remain low for Amazon and could deter future investors with the low margins.
Sreeet.com, AjansPress.com is another example of this model that sells business news and analysis based on Subscription Some Companies Using e-Commerce- Amazon.com,American Express pple Auto-by-Tel sells Cisco Systems, sells data communications Dell Computer and Gateway sell computers through their web sites and allow customers to configure their systems on the Web and then purchase them. www. dell .com , www. gateway .com Drugstore.com and CVS.com beauty products online. www.