What Is Xiaomi's Competitive Advantage

From the above illustrate figure 4, Xiaomi is position at the lower customer value of frontier line which place themselves with low cost and low customer value. While Huawei precedes Xiaomi with their position at fair customer value frontier line with high cost as well as high customer value. This symbolise Huawei are ahead of Xiaomi in bringing more value proposition to customer except with a higher cost. However, Xiaomi can be ahead of its competitor by placing themselves at a better customer value by maintaining their low cost with more customer value. This can be materialize by addressing critical CPV based on Sheth et al., (1991) model. To ensure clarity and consistency to customer, we adopting (Lawton, nd) framework by making all elements of the value proposition is synchronise and leveraging up to gain competitive advantage between competitors. By using (Lawton,

Therefore it is recommended that Xiaomi change the focus of its value proposition and emphasis on certain extent in order to capitalize its competitor Huawei. Thus, we proposed Xiaomi to adapt with Elementary/Basic value proposition framework by (Osterwalder and Pigneur, 2003) in defining new value proposition.

Xiaomi smartphone should introduce dual lens camera front and at the back in the short coming. This dual lens technology have been widely approach by other top brands competitor such as Apple, Samsung and Huawei. This technology have been tipped as the main factors that influence customer in purchasing smartphone nowadays (Savov, 2016).