Swot Analysis Of Share A Coke

188 Words1 Page
bulb-icon

Recommended: Marketing strategy via social networking platforms

Share a Coke is a fantastic example of a business using crowdsourcing to attract a broader audience and to receive innovative ideas from the public. Crowdsourcing is a great opportunity for businesses to engage the public, generate new ideas, and ultimately connect with their consumers on a deeper level. Through its campaign, Coca-Cola showed consumers around the world that it is interested in their lives and ideas, which resulted in several outcomes. For example, Coca-Cola experienced an increase in sales and brand promotion. Besides that, #ShareACoke has become a popular hashtag on social media sites, an outcome that not only advertises the company, but also gives the business plenty of new content and ideas for future marketing campaigns.

Show More
Related

  • Purple Mattress Commercial Analysis

    786 Words  | 2 Pages

    Coca-Cola is no stranger to unique and creative advertisements. Over the past years, Coca-Cola has replaced their well-known logo with popular names. By personalizing their products, Coca-Cola has appealed to a larger range of consumers. One commercial I have watched on television is the ‘Share a Coke: Break the Ice” Coca-Cola commercial. The commercial includes two young people meeting and breaking the ice by sharing a coke with their names on it. I believe Coca-Cola is trying to send the message of sharing a coke with others. This commercial does not have a lot of speaking but the body language is very strong. This makes viewers feel excited and curious to see what will happen. I find this commercial to be very effective. The idea to have names on the bottles is very creative. If I were to see my name on a bottle, I would defiantly want to purchase the

    Read More

  • Red Bull Swot Analysis

    1185 Words  | 3 Pages

    The energy drink over the years has been quite sustainable and really do not have any chances on taking a loss on revenue during anytime in the future. Companies like Red Bull, Monster, and Rock Star will always be in competition with one another. Some of the strengths of this industry is the status that all of the most prominent brands of energy drinks uphold to. They all use different branding and marketing techniques that distinctly separate them from each other. The energy drink industry has seen much growth over the last few years. While, they have seen much growth in their sales and gross profit this also contribute to the broad geographical presence they serve all around the world. Companies like Red Bull is currently being sold in about 167 countries and is still growing to expanding to a lot more (Red

    Read More

  • Miller Lite Marketing Strategy

    523 Words  | 2 Pages

    One that many people have heard of is “Miller Time”. “Miller Time” allows us to sell a social experience that connects with various age groups, and is a throwback from 1971. This phrase helps our company reach a larger target market. “Miller Time” helps rebuild the product image and repositions. It is lifestyle messaging that is communicated to customers through advertising. MillerCoors uses television for advertising, along with our online series, “The Ultimate Internship Experience”. We have ties with “The internship” the hit movie that recently debut. We allow our customers to show their pride for this great tasting beer on social media by using hashtags such as, #ItsMillerTime, or #TGIMT (Thank God Its Miller Time). We have Sweepstake promotions such as, “Its our time, Miller Time”. This promotion has specially marked containers of Miller Lite giving our customers a chance to win. Through this promotion we have seen a tremendous boost in retail. We regularly have various types of contests to help grow our brand. MillerCoors also uses personal selling with distributors which grows relationships and helps increase retail

    Read More

  • The Pros And Cons Of Crowdsourcing

    579 Words  | 2 Pages

    Crowdsourcing is a term coined in 2006 by a magazine editor named Jeff Howe. Howe felt crowdsourcing was similar to outsourcing just on a much larger scale. Companies gather hundreds to thousands of people via the internet to perform jobs or tasks using their ideas and skills and then the companies would take these ideas and use them. However, this concept of crowdsourcing has been around long before the internet. For century’s companies such as Pillsbury, with their Bake Off contest that started in 1949 and other well-known companies have used the concept behind crowdsourcing to make successful business decisions as well as great paid off in the end. Although the internet has enabled crowdsourcing to become a more powerful tool for companies

    Read More

  • Swot Analysis Of Trader Joe's

    236 Words  | 1 Pages

    Whole Food’s major competition is Trader Joe’s, Central Market/HEB, and Sprouts. Each of these stores has branched into the specialty food industry, at least in some aspect of their company. The main competitor is Sprouts, followed by Trader Joe’s (CITE investopedia).

    Read More

  • Rhetorical Analysis Of Coca Cola

    1526 Words  | 4 Pages

    Catchy jingles are what persuades consumers to buy more and more products that they hear about every day. This concept has been around for years and the Coca-Cola Company is no stranger to it. Back in July of 1971, Coca-Cola released the commercial, “I’d like to Buy the World a Coke” that sent their customers into chaos with over 100,000 letters being sent to the company asking for more. This leaves many people asking: how did this one commercial have such an impact on the audience? And what did Coca-Cola use that drew so many people in? Here we will discover the method behind what is “I’d like to buy the World a Coke.”

    Read More

  • Costco Swot Analysis

    71 Words  | 1 Pages

    As of late, Costco has been opening around 30 new distribution centres every year, in this way developing square footage by 4% to 5% every year. It is additionally chipping away at a noteworthy IT modernization undertaking to make its stores more productive and to develop e-trade. Basically, in 2015 Costco opened 23 new stores in North America and abroad, generating record revenues of 100 million dollars for each new warehouses.

    Read More

  • Drunk Driving And The Influence Of Alcohol And Driving

    833 Words  | 2 Pages

    For instance, create effective anti-drunk driving communications can be created on Twitter and Facebook through the use of hash tags. This will encourage continuous conversations based on experience and exchange of existing and new knowledge concerning the dangers of heavy drinking in the selected population. For instance, popular social media campaigns like "Friends Don 't Let Friends Drive While Drunk," will be used to encourage college students to embrace the need for a designated driver before embarking on drinking sprees (Glascoff et al.,

    Read More

  • Swot Analysis And SWOT Analysis Of Starbucks And Apple

    1316 Words  | 3 Pages

    Internal resource is the first consideration that can lead to sustainable competitive advantage and Resource –Based View (RBV) is a theory that usefully helps a firm focus on internal resources (Kraaijenbrink, Spender & Aard, 2010). According to RBV (Valuable, Rare, hard to imitate and non-substitutable), companies have different tangible and intangible resources, these resources can be transformed into unique ability, this special ability cannot flow between firms and rival firms and difficult to reproduce. These unique resources and abilities are the source of enterprise sustainable competitive advantage. In this part, Starbucks and Apple are worth to be analyzed by RBV.

    Read More

  • The Strategy Of Coca Cola's Product Strategy

    722 Words  | 2 Pages

    I think it is great to be able to find your names on a coke or your friends’ or relativies’ and buy one and give it to them as a present. It is also great to have a the best part of your favorite song on your coke bottle, I think coke does a great job at engaging with their customers. I like that they show a lot of great videos on Facebook such as the one for #CokeMini , it is known for one of the best adverstiments of the super bowl and customers liked how they added the Ant-Man and Hulk into this ad. Coca Cola does a great job at indentifying what characters of movies and celebrities are liked the most in the moment to add them into their advertisements. I like that they use a lot of Hashtags as well such as #ShareaCoke ,#CaptainAmericaCivilWar and #CokeMini,

    Read More

  • Coca Cola Social Media Analysis

    1610 Words  | 4 Pages

    Coca-Cola could use its social media network to introduce its products. This could be beneficial to the company, increase awareness of other products and increase revenue. Threats – The ever changing health-consciousness attitudes of the market could have a serious impact on Coca-Cola. This is a dominant threat because people are constantly trying to change their eating and drinking habits. Social media could exploit the unhealthy side of Coca-Cola’s products and could potentially threaten the status and success of sales (Tanner, 2013).

    Read More

  • Case Study Of Pepsico

    1986 Words  | 4 Pages

    In 2011 PepsiCo announced the launch of their Social Vending System. This system featured a full touch interactive screen. A consumer can select a beverage and enter the reciepent's name, mobile number, and personalized message and gift it with a video. PepsiCo uses technology to their advantage for global implementation.The company uses media sites in multiple was as advertisement and marketing tools.

    Read More

  • SWOT Analysis

    1675 Words  | 4 Pages

    The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.

    Read More

  • SWOT Analysis

    576 Words  | 2 Pages

    test whatever it's a bad effect or not. So when it used on humans, we

    Read More

  • Advantages of Using Social Media in Business

    1076 Words  | 3 Pages

    The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...

    Read More

More about Swot Analysis Of Share A Coke

Open Document