Swot Analysis Of Indianapolis 500

The objectives the Indianapolis 500 has for this upcoming race is to make the casual and race fans have a memorable time at the 100th annual race at the Motor Speedway and to be able to turn the casual fans to more race fans for the upcoming years. The Indianapolis Speedway is trying to make the event reach a Super Bowl feel to it in May and make the fans eager to be involved in the celebration of the 100th running of the Indianapolis 500 to increase the amount of fans wanting to go to race. The Indianapolis 500 wants to keep the claim they are still the “Greatest Spectacle in Racing” and they want to recognize the importance of local, national, and international importance of this race by reinforcing the Indianapolis Motor Speedway’s status

The marketing team has designed a new logo for the race to give it special attention as it marks the anniversary for the race’s illustrious past and brighter future. With the new logo fans will be able to buy hats, t-shirts, and other merchandise in anticipation of the 100th running along with the apparel they have invited anyone associated with the race to come to town including former drivers (Adams). Indianapolis 500 made a commemorative Brick program were you can purchase a personalized brick and add it to the Brickyard with four locations you can chose from. Fans can chose to place the brick at Gate 1, where you enter the hollowed grounds on race morning, Gate 9 to remember the memorable weekend, or place the bricks at historic landmarks of the Hall of Fame Museum or Pagoda Plaza (Commemorate . . .). The brick the fan purchases can have any message they want to put on it and each brick with include an official certificate of acknowledgement bearing your inscription with each certificate being individually numbered with a brick locator map to help the fan find their brick at the Brickyard (Commemorate . . .). Project 100 is another project the have been marketing to fans about upgrading the facility by adding Hulman Terrace Club that is offering more private areas that can be used for small corporations and individuals looking for more

A way they can use the 100th race to improve their marketing even more would be on the 100th day until the race have a giveaway for a fan that uses social media to promote the race by using a certain hash tag or posting a picture of them wearing the special apparel they can buy in order to use their followers to show how close the race is coming up. The marketing team can produce online videos and television advertisements that highlight those who have won the race in its 100 editions. The marketing team could look to see what fans have already bought tickets and on the 100th day until the race release 100 names that will receive a unique souvenir that they would want to share on social media but in order for them to be in the contest they have to be posting about the race in order to be considered for the contest. Another way to market the race would be on the 100th day until the race have representatives for the Indianapolis 500 come to colleges around Indiana to create excitement around the race and give away free apparel to the students at the colleges to help build how this is going to be the best race yet. While being at the colleges there can be a social media contest to whoever gets the most likes while wearing 100th apparel Instagram, most shares on their Facebook post, and most retweets on Twitter will all get a