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Swot Analysis Of General Motors

Satisfactory Essays
General Motors Company’s specialty is in designing, building, and selling cars, trucks, and auto parts worldwide. The company was founded in Flint, Michigan in 1908 and has been in the market for more than 10 decades. Today, General Motors is the world’s largest automotive company with operations in more than 120 countries. The company’s automotive operations meet the demands of its target consumer through its four automotive segments: GM North America (GMNA), GM Europe (GME), GM International Operations (GMIO) and GM South America (GMSA). It has four main brands in the United States: GMC, Chevrolet, Buick, and Cadillac.
General Motors is the second largest automobile manufacturing company in the world. They have many divisions as mentioned before throughout the world that go back and forth with designs and parts for each other. By working globally, GM is able to gain a competitive advantage over their competitors by saving on design teams. Part of GM growth strategy is foreign investment and outsourcing jobs in China. After recovering from filing chapter 11 General Motors has gone above and beyond to keep their heads above the water.

General Motors’ competitive strategy from the beginning has always been product differentiation. As GM’s former CEO Alfred P. Sloan stated, GM makes “a car for every purse and purpose’. GM engineers are focused on developing advanced technologies that lead to improved fuel economy, less emissions and a reduced dependence on petroleum. GM aims to target a wide range of consumers whether you’re a student shopping for an economic sub compactor or a farmer needing a powerful yet efficient pickup truck. They are committed to providing fuel efficiency with performance and utility.
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...ow price Toyota Corolla line of cars to the high priced luxury line of cars and SUVs with Lexus, Toyota provides something for everyone. Additionally, Toyota’s main advantage is that it has been the first successful manufacture that introduced the hybrid car on the market when it released the Prius in 2003. Being the first to get their hybrid on the market allowed Toyota to gain a large portion of the market share.
General Motors is committed to carry its legacy and hold a strong competitive advantage. Not only by providing a diversity of fuel efficiency cars but also providing safety and sustainability for its consumers. Even according to President Obama, GM has the upper hand. By offering high-paying jobs to American workers. GM also puts American manufacturing back in the high-tech race on American soil. GM lives up to its ‘for every purse and purpose’ slogan.