Swot Analysis Of Gatorade

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Key Findings
Gatorade's SWOT Analysis
Strengths
Gatorade is a reputable market leader in US sports drinks industry, thus being so broadly recognized is a top strength of the company. Gatorade's strong brand awareness and status amongst the masses and in the area of certified sports solidifies their grip on the market. This helps devalue the existing competitive brands such as Powerade; also restricting the new brands in the industry to flourish. Affiliations with professional athletes and teams is another top strength of Gatorade as a brand. This translates into a powerful value in terms of not only expanding their consumer base but also truly building the 'sporting element' of the brand. While celebrity endorsements help promote the Gatorade

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