Contents Executive Summary 4 Current Market Situation 5 Introduction 5 Target Market 6 Demographics 6 Demographic wants: 6 Product Review 7 Prices 8 Competitive Review 9 Channels and Logistics Review 10 Objectives and Issues 11 First-Year Objectives 11 Second-Year Objectives 11 Issues 12 Cementing Eat to Feed as a leading brand 12 Looking to the Future 12 SWOT Analysis 13 Graphic Representation of SWOT Analysis 14 Summary of SWOT Analysis 14 Mission Statement 15 Market Strategy 15 Positioning 16 Product Strategy 16 Pricing Strategy 17 Distribution Strategy 17 Marketing Communication Strategy 17 Social Media 18 Buzz Marketing 18 Word of Mouth 18 Marketing Research 19 Action Programs 19 November 19 December 20 January 20 Budgets 20 Fixed Costs 20 Variable Costs 21 Controls 22 Executive Summary This marketing plan serves as a means to raise capital for establishing Eat to Feed, a café/pub located in Hamra, the heart of Beirut. The investment amount we need sums up to $350,000. We will require $200,000 in fixed costs for the first year, $70,000 for advertising, and finally, $80,000 for the general accomplishment of the marketing plan. The concept behind Eat to Feed has been known as Suspended Coffee and has been in existence for more than a century now. This concept is essentially a way of giving back to society in a direct, trustworthy manner. A person comes into Eat to Feed and in addition to buying his/her own food, they can buy an extra meal-or portion of a meal-for another, less-fortunate person to pick up. We plan on focusing our marketing efforts on all modern outlets such as social media and the internet in order to give Eat to Feed, and the message behind it, maximum exposure in the least costly method.... ... middle of paper ... ...ribution Burgers 5 $1.5 0.7 9000 19% 0.133 Pasta $9 $2 0.78 4500 9% 0.0702 Sandwiches $7 $2 0.72 8000 19% 0.1368 Beverages $3 $1 0.6 11000 24% 0.144 Pizza $12 $3 0.75 4000 9% 0.0675 Salad $6 $1.5 0.75 4500 9% 0.0675 Dessert $5 $1 0.8 5000 11% 0.088 Breakeven point in $ : F/(∑W) :$185000/0.707 :$261,670 Eat to Feed will breakeven at $261,670 in annual sales. Controls Quality control will be a priority for us at Eat to Feed. We will ensure that all members of our supply chain adhere to the strictest standards of quality and freshness. In addition, we vow to always keep our mission as a restaurant that wants to give back to society in a direct, obvious, fashion. Enforcing quality control along with us not losing sight of our original mission will surely increase our customers’ equity and loyalty, ensuring long-run sustainability and profit.
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WinCo Foods is a supermarket chain with headquarters in Boise, Idaho. It started in 1967 and has since expanded to include over 100 locations throughout the United States. Until 1999, all of its stores operated as Cub Foods or Waremart Food Centers, but the company now has its own branded locations. It also has five distribution centers. The stores and distribution locations employ more than 15,000 staff members in a variety of positions.
FOOD Inc. is a film that goes deeper into the food that we consume every single day, and also gives us insight on the origin of our food from the average farmer to the corporations that have almost made a monopoly in agriculture. However, Robert Kenner exposes the corrupt ways food companies treat animals and the way food is being produced, and overall, the need to make our voices heard that we need to make a change when it comes to what we eat and how we eat. Therefore I agree with the documentarian on his point of view on the way animals are being treated, the way our food is really being made, our health, and its effect on our lives.
Tyson Foods Inc. is one of the world’s largest producers and distributors of meat; it produces, distributes, and processes chicken, beef, and pork. It is a Fortune 500 company and one of the most recognizable brands in the meat and poultry industry. There are about 115,000 team members and more than 11,000 independent family farmers around the world. The company sells products to 130 different countries worldwide. Tyson Foods Incorporated (TSN) is publicly traded on the New York Stock Exchange (NYSE) with a closing price of $40.27 per share as of March 7th, 2014 . Major competitors of Tyson Foods include Pilgrim’s Pride Corporation (PPC), Smithfield Foods Inc. (SFD), and Sanderson Farms (SAFM). Tyson’s competitiveness in the industry can be attributed to its price, quality, variety of products offered, brand recognition, availability and convenience of products, and its customer service. Tyson Foods believes that it is the company’s duty to provide safe food for a growing world population. Its own safety chain ensures the foods’ quality.
Aldi target market leans toward mid to high income segments of the market, compared to Aldi target segment of lower income range. This is evident with their labels and philosophy behind their branding. Aldi’s wide range of brand labels are cheaper in comparison to their competitors, tying in with Aldi’s slogan ‘’Like brands, only cheaper’’ incentiving their segment to choose Aldi. In contrast Woolworths targets mid to high income segments of the market, focusing on offering quality and making that quality easily accessible. Woolworths promises to deliver in ‘value for money’.
Whole Foods Market Inc. is a service provider in the grocery industry, which report in the US economy under the North American Industry Classification System NAICS 42441, General-line groceries merchants wholesalers, by the time the company started operations in 1980 supermarkets had a history of 51 years. Supermarkets unlike other type of retail is considered truly American in origin, self service grocery stores are traced back to 1912 in Memphis Tennessee, and it was in 1930 when Michael Cullen opened the first store of the King Kullen supermarket chain, it was around that time after the big depression that the independent stores which at that time only offered dry groceries started to transition to the supermarket model, including groceries, produce, and
Founded by S. Truett Cathy in the Atlanta suburb Hapeville, Chick-fil-A is a Southern restaurant by all means as its origin is in the South. But to qualify the eatery as authentically Southern, one has to examine more than just origin or where the founder was from. The late Truett Cathy, founder of Chick-fil-A, said “We should be about more than just selling chicken. We should be a part of our customers’ lives and the communities in which we serve.” This ideal, and those like it, is what illustrates Chick-fil-A’s Southern identity. This particular restaurant presents itself as authentically Southern in how it never compromises family, provides a certain “Southern hospitality” not many other places do, and holds onto Bible Belt values in trying
Part 1- Practical growth leaders always assesses competitive strengths, weaknesses, threats and opportunities. Additionally, there is a need of bird eye for industry interruption to become a leader (Welch & Althaus, 2007).One of the pioneer of restaurant industry is Panera Bread. Factors contributing to its unique position in the restaurant industry are:
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There is no doubt that consumers wish that a certain Italian Restaurant or Sushi Bar would deliver their delicious products to them. They would enjoy the benefits of not having to take the time in their busy schedule to go to a restaurant and either wait for service or pick-up. There would be a lot of incentive to use the newest form of delivery service available: Food Deliveriez! Apart from the fact that it is the most convenient form of delivery service, it would be the only food delivery service to enter the Wilmington market! The consumer will love how this service will save their time and their money. To maintain our customer-centric approach, our company would charge a low delivery fee; maintenance of our accessibility will be another important facet to our company. Food Deliveriez will be able to cover the entire New Hanover County!
The purpose of this document is to provide information on SNHU Pet Supply’s new product Blissful Bites. SNHU Pet Supply has a reputation for providing quality pet products. SNHU Pet Supply desires to begin producing Blissful Bites, a new, all natural healthy line of food for both feline and canine pets. Blissful Bites is a new product and SNHU Pet Supply needs to find the target market for the new product.
One of Baskin-Robbins’ largest divisions is in Japan according to their 2014 annual report. Baskin Robbins’ key markets a mainly in Asia and the Middle East region. In Japan, there are 1,170 restaurants that has been last accounted for in 2014. The restaurants in Japan has a total sales report of 20%. Baskin-Robbins does business in Japan through a 4.3% ownership in a Baskin Robbins brand joint venture. Before describing the benefits of having a comparative advantage in Japan, understanding the meaning can help explain it in further detail. Comparative advantage is what is known as the “foundation concept of international trade”, it refers to the superior features and unique benefits it has in global competition.
The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.
An evaluation of the restaurant’s strengths, weaknesses, opportunities and threats served as the foundation for this marketing plan. The plan focuses on the restaurants marketing strategy, suggesting ways in which it can build on new customer relationships, and development of new food products and targeted to specific customer groups.