Swot Analysis Of Eat To Feed

Contents

Executive Summary 4

Current Market Situation 5

Introduction 5

Target Market 6

Demographics 6

Demographic wants: 6

Product Review 7

Prices 8

Competitive Review 9

Channels and Logistics Review 10

Objectives and Issues 11

First-Year Objectives 11

Second-Year Objectives 11

Issues 12

Cementing Eat to Feed as a leading brand 12

Looking to the Future 12

SWOT Analysis 13

Graphic Representation of SWOT Analysis 14

Summary of SWOT Analysis 14

Mission Statement 15

Market Strategy 15

Positioning 16

Product Strategy 16

Pricing Strategy 17

Distribution Strategy 17

Marketing Communication Strategy 17

Social Media 18

Buzz Marketing 18

Word of Mouth 18

Marketing Research 19

Action Programs 19

November 19

December 20

January 20

Budgets 20

Fixed Costs 20

Variable Costs 21

Controls 22

Executive Summary

This marketing plan serves as a means to raise capital for establishing Eat to Feed, a café/pub located in Hamra, the heart of Beirut. The investment amount we need sums up to $350,000. We will require $200,000 in fixed costs for the first year, $70,000 for advertising, and finally, $80,000 for the general accomplishment of the marketing plan.

The concept behind Eat to Feed has been known as Suspended Coffee and has been in existence for more than a century now. This concept is essentially a way of giving back to society in a direct, trustworthy manner. A person comes into Eat to Feed and in addition to buying his/her own food, they can buy an extra meal-or portion of a meal-for another, less-fortunate person to pick up. We plan on focusing our marketing efforts on all modern outlets such as social media and the internet in order to give Eat to Feed, and the message behind it, maximum exposure in the least costly method....

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...ribution

Burgers 5 $1.5 0.7 9000 19% 0.133

Pasta $9 $2 0.78 4500 9% 0.0702

Sandwiches $7 $2 0.72 8000 19% 0.1368

Beverages $3 $1 0.6 11000 24% 0.144

Pizza $12 $3 0.75 4000 9% 0.0675

Salad $6 $1.5 0.75 4500 9% 0.0675

Dessert $5 $1 0.8 5000 11% 0.088

Breakeven point in $ : F/(∑W)

:$185000/0.707

:$261,670

Eat to Feed will breakeven at $261,670 in annual sales.

Controls

Quality control will be a priority for us at Eat to Feed. We will ensure that all members of our supply chain adhere to the strictest standards of quality and freshness. In addition, we vow to always keep our mission as a restaurant that wants to give back to society in a direct, obvious, fashion. Enforcing quality control along with us not losing sight of our original mission will surely increase our customers’ equity and loyalty, ensuring long-run sustainability and profit.