What Is Tim Hortons Case Study

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Strength:
Enterprise culture & Strong management
Tim Hortons(TH) has one of the most famous enterprise cultural construction in Canada, and it becomes a national culture. As a well-known coffee shop, TH has already created an idealized brand image. According to a resource from The Globe and Mail, the whole idea of TH is a home feeling (Friesen, 2014). In addition, RBI has the strong management team. The new leadership team has decades experience of combined restaurant industry, and included senior executives from both TH and Burger King(BK).
Drive-thru service
RBI has the drive-thru service, and this type of service brings 70% of sales revenue to BK. As Rodrigo indicates that although there are many competitors provide drive-thru service, BK …show more content…

As Fred Pinto, who is the chief executive of Ocean Rock, mentioned that “Prior to the 2014 merger of Burger King and Tim Hortons that formed Oakville-based Restaurant Brands International, the beloved doughnut chain had three women on its twelve-member board.” (W.L., 2016) It is an inevitable tendency of adopting a policy which plans to boost gender diversity on the board and in senior management. (CBC NEWS, 2016) Gender diversity is not only providing job opportunities for women, but also it is a positive attribute to the measures of corporate companies.
Healthier food options TH has an advantage in terms of providing healthier food options. Although TH’s coffee and donut are the most classic productions, its chain has come out with a new promotion highlighting menu items which will not endanger customers’ health. In addition, the company launched a nutrition calculator which allows its consumers to build their individual “Tim Hortons Meal”, the purpose of it was to figure out how much calories and grams of fat they are consuming. (Ferreras, J. ,2015)

Threats:

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