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According to Horner and Swarbrook (2007) tourism involves travelling or being involved in leisure activities. Hospitality involves friendly treatment of guests or tourists and is a very important sector in the tourism industry (Horner and Swarbrook, 2007). Understanding consumer behavior is very crucial towards making decisions about marketing of tourism products and activities. In order to optimize the marketing activity, and thus fully benefit from the tourism industry, it is necessary to understand how consumers make their decisions and the factors that affect the decision making by the tourists. Moreover, it is crucial to understand consumer tastes at various seasons.
It goes outside traditional corporate social responsibility, concentrating on how partners’ products and services can bring inventive solutions to the final recipients of the tourism projects Partners will be convoluted in the design, development and operation of projects, permitting them to add value and invention to the tourism sector, while also grasping new markets and tapping into one of the biggest global consumer centers. Our end goal is to stimulate innovative tools and policies for small businesses in the region’s tourism sector to develop their access to finance, knowledge and markets, building their capacity to sustainably plan and administer tourist destinations. LITERATURE REVIEW Tourism destination governance is an evolving research subject. Most studies in this area relate the methodology of social network analysis to scan the policy networks and their formation and influence(Kathryn Pavlovich,2003;Sara Nordin and Bo Svensson,2007; Roger March and Ian Wilkinson, 2009). These studies realize the collaboration of vested interest groups, exploring the formation, evolution and connectivity of their correlation networks and the corresponding stra... ... middle of paper ... ... Che, D. (2007).
Having these attractions, it will support Hong Kong economy and expand upon their existing status. The benefits and costs of the tourism is explicitly analyzed in this essay. Tourism forces immediate costs on the host nations. Such cost is utilized to give products and ventures to vacationer and tourism
A Study To Indicate The Importance Of Brand Awareness in Brand Choice. Bachelor Degree Dissertation International Business Program. Chandon, P. (2003). Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value. Chi, D. H. K., Yeh, D. H. R., & Yang, Y. T. (2009).
Sustainable tourism is tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities (UNWTO, 2005). The issue of sustainable development came to people's attention when nature began to deteriorate. For example, ozone depletion, favouritism against races, culture intensify (Gisolf, 2010). Resorts which are closely related to hospitality and tourism industry realised the urge to operate sustainably and meet market's demand. According to World Tourism Organization (2013), the three principles of sustainable tourism are maximising the use of environmental resources, respect the socio-cultural authenticity of host communities and provide economic benefits to all stakeholders.
Can social media be used as an effective marketing research tool? As a result of the study, stakeholders within the Tourism Sector will benefit by understanding the correlation between a region’s food and culture, they will be better able to brand, market, target and position the destination if they understand the usefulness of social media in the decision making process and the importance of utilizing the available platforms to get tourists’ attention. Therefore, destinations who can provide gastronomical experiences will find themselves within the gastronomy tourism sector. Thereby, upgrading their facilities and train staff to meet tourists’ expectations. By positioning themselves in the designated market they will also benefit from an increase in tourist’s visits, boost sales and grow the island’s Gross Domestic Profit (GDP).
Journal of Travel Research, 35(2), 11-18. Hunter, C. (2002). Sustainable tourism and the touristic ecological footprint. Environment, Development and Sustainability, 4(1), 7-20. Jacobson, S., & Lopez, A.
“Environmental Issues of Tourism and Recreation.” Lanham, MA: University Press of America, Inc, 1995. Scheyvens, Regina, Janet Momsen. "Tourism in Small Island States: From Vulnerability to Strengths." Journal of Sustainable Tourism 16 (2008): 491-510. Schmidt, Kira.