Summary Of Apples To Oranges By Claire Ironside

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The visual essay “Apples to Oranges” by Claire Ironside presents the reader with a series of infographics displaying the environmental impact of industrially farmed, non-local produce. The author attempts to approach the audience with a logical appeal using facts and statistics. Despite these efforts, the essay is missing an explicit statement of the author’s argument, and the infographics used throughout the essay are ambiguous and misleading. The obscure images, lack of logical connections and absence of an explicit claim leave the reader more confused than persuaded. These problems require the reader to infer most of the information and context, which is contradictory to the purpose of a visual medium. This is why I believe that “Apples …show more content…

Not before long, I realized that the essay did not present any opinions to digest in the first place. After several re-reads I came to my own conclusion that the author wants readers to buy local foods in favor of non-local foods. This indicates another major mistake that Ironside is committing in this piece. Her lack of a clear argument is causing the audience to spend more time thinking about what the argument itself is, defeating the purpose of a visual essay. A crucial flaw in the logic of “Apples to Oranges” came to my attention after I started writing this analysis. Ironside’s essay did not make any sense from the beginning, because it was literally comparing apples and oranges. The author clearly intended this as a play on the idiom, but this ill-considered decision takes away any logical significance of the argument. Apples and oranges are two different fruits with drastically different inputs such as labor and nutrients, and they grow in drastically different climates. Comparing the transportation distance, inputs and environmental impact of these two distinct fruits is simply trivial and does little to support to the argument that consumers should purchase local produce. If Ironside had compared a locally grown apple to a non-local apple, it would have served as a more coherent backing for her claim. Some readers may consider that Ironside is using oranges as a figurehead for non-local, industrially grown, exotic produce that is leaving a negative impact on our environment. That is difficult to acknowledge, seeing that there is no rational discussion constructed on that idea anywhere in the essay. The essay merely spews facts and statistics at the audience and fails to connect these points and accumulate them into an argument. The audience is left to do the heavy lifting, and an aggravated reader becomes a doubting

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