Subaru Ownership Essay

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Is Owning a Subaru a Smart Choice?
Subaru ownership is rewarded in quality and safety. That may be part of the reason that Subaru won the 2016 Best Overall Brand award from Kelly Blue Book. They also picked up awards for 2016 Most Trusted Brand and 2016 Best Performance Brand.
These are significant awards for a car manufacturer that has a rather limited lineup of vehicles.
That limited lineup earns even more awards when it is time to trade them in. Kelly Blue Book gave Subaru the 2016 Best Resale Value of all Brands award and ALG awarded Subaru the 2016 Top Mainstream Brand for Residual Value award. When you get ready to trade in your Subaru, you can count on it retaining its value. That might be why Subaru beat all of its previous sales …show more content…

They have met some setbacks along the way as they reached for growth. Superstorm Sandy damaged their northeastern customer base and a tornado ripped through their Lafayette, IN, plant in 2013. They went right back to work cleaning up and making Subarus.
Tom Doll expects the Subaru of Indiana plant to offer additional capacity to meet the growing demands. Currently, the supply is lean with 24 days for the WRX and Crosstrek, and they are looking towards their next growth spurt in 2017 with a focus on their first crossover electric vehicle by 2021.
Much of Subaru’s market is located in the northeast and northwest where features like AWD are a selling point. Many of their Subaru owners are in the 18-34 year old range with families and an active lifestyle. According to auto sales records in 2015, the Subaru Outback outsold the Ford F-150 in Colorado thanks in part to the desire for adventure from the 18 to 34 year old range that dominates the Denver landscape.
Doll is reaching towards the Sunbelt states for sales, and a change in design may be a significant part of these expansion plans. Subaru has always put form followed by function first, but global design chief, Mamoru Ishii, is in the process of introducing a design change to the Impreza compact car as part of its fifth

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