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Fedex case study operations management
Fedex case study
Fedex case study
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Leadership
Management’s application of leadership is crucial in the continued drive to maintain employee engagement inside the company, as well as with suppliers. FedEx depends on engaged employees to execute operations at all levels. This commitment is tethered to the third element of FedEx’s mission; “FedEx will strive to develop mutually rewarding relationships with its team members, partners, and suppliers. Safety will be the first consideration in all operations (FedEx2, n.d.).” The company commissioned Real Time Performance (n.d.) to study and evaluate employee engagement through a “360-feedback” process. The study was commissioned to identify crucial leadership strengths and weaknesses, understand higher than normal turn-over rates
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Part of the role of leadership is to understand his or her employees, but it’s equally important, in a fast paced industry like air cargo, to listen to employees input and ideas. Entry and mid-level employees see the tactical side of the industry in a real sense. They see the “what and why” of a delay in movement of packages, or an aircraft’s departure, or something as simple as effective staging of support equipment. Effective leaders communicate with employees and managers to understand how efficiencies can be gained and implemented (AON, …show more content…
The system defines the application of control as it relates to phases of management. According to Paul Tronser (2008) the system is much like a Pentagon command bunker. It has hundreds of displays, showing the real time status of over 600 aircraft and 47,000 delivery vehicles, as well as current weather conditions and , just to name a few. The overall operations are managed on a strategic and regional scale from the building. FedEx affirms the value of the system; “it is a relational database that coordinates FedEx logistics worldwide. In fact, Command and Control is the largest UNIX undertaking in the commercial world. The system uses satellite and computer communications technology to monitor routing and traffic information in real time and acts as a weather management tool” (FedEx 4, 2015, para. 3). When problems arise, such as weather, traffic, or any number of situations that can affect operations, the Command Center is able to react in near real time. Constant data and information updates through the satellite linked system allow managers in the Command Center to reroute aircraft or vehicles, contact regional or local managers to take corrective action as needed. The system is a recurring evaluation of current practices that adjust to the fluid environment of operating in a global
In this week’s article, “Southwest Airlines’ Colleen Barrett Flies High on Fuel Hedging and ‘Servant Leadership’”, Collen Barrett spoke about her experiences during the beginning of Southwest airlines to where the company is today. My takeaway is the importance that Colleen placed on satisfying her employees and customers, but most importantly how much she has learned as a leader from following. She commented that she has learned a great greatly from “washing other peoples’ feet and this is a very humble – yet noble thing to say as a leader.
Southwest Airlines is one of the most successful airlines in the United States. There has never been layoffs or strikes in the history of the company, although there were several times when layoffs could have been justified, including the months following the September 11, 2001 terrorist attacks. However, Southwest's Mission statement says “Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.” (Southwest, 1988). The Airline has always believed that their corporate culture is one of the keys to their success. The culture recognizes that employees have emotional intelligence and that their attitudes and morale are key to the teamwork and creative environment.
Abrashoff shares the valuable management skills he developed and effectively illustrates examples of how one can translate the same success in today’s businesses. Highlighting key concepts such as: see the ship through the eyes of the crew, communicate purpose and meaning, lead by example, and build up your people. The vivid examples he uses from his naval history make the reading interesting while educational. It’s Your Ship is a great book for any manager wanting to learn more on effective ways to better manage his employees.
FedEx Marketing Mix Federal Express is an express transportation company, founded in 1973 by Frederick W. Smith. During his college years, he recognized that the United States was becoming a service-oriented economy and needed a reliable, overnight delivery service company designed to solely transport packages and documents. He wrote a Yale term paper on this idea and received a C. His professor thought it would never work. Fortunately for Frederick Smith, he did not take it to heart and ended up building the company he dreamed of. FedEx Express now delivers about 3.7 million packages per day throughout the United States and to some 210 countries worldwide.
FedEx Corporation is a logistics service corporation and operated since 1973 (FedEx 2013). Under the company FedEx, there are different Business Units according to the market demand; FedEx Express, FedEx Ground, FedEx Freight, FedEx services and so on. All of these services are operating under the brand name of FedEx, but they are not very much related with one product line and another (Vector Strategy Group 2010).
Over the years, FedEx has continued to strengthen its fleet by acquiring similar business in other countries, and they continue to do so. Sometimes these are the only major competition in that country, which leads to FedEx being a super power in those areas. FedEx has a strong marketing concept that allows them to build their products together and add value to their products and suites. However, sometimes FedEx has not researched successfully in the past, which caused loss of niche parts of the company including their fax services and the intra-European delivery services. Looking forward, FedEx has the opportunity to continue to grow their business with the advancement of other economies growing since FedEx has such a vast empire already established. This will allow them to continue to have a competitive advantage. FedEx will need to consider its threats in order to continue its success. The threats that FedEx has to face are not only outside competition from other carriers and delivery providers and rising operation costs but also can be seen from developing technology. As more people rely on email and instan...
On an organisational level employee engagement is said to contribute to customer loyalty, profitability, employee turnover (Hayes, T. 2002) stakeholder return, growth (Sask, A. 2005; Heskett et al, 2002) out-performing competition, employee performance quality (Seijts & Crim, 2006), reputation, increase in sales (Kings & Grace, 2004) and customer satisfaction (Heskett et al, 2002).
A manager’s leadership style must influence staff and others to take them seriously. A manager sets the tempo for the employees’ work ethic. Effective leadership from healthcare managers is important to the modern healthcare reform (Kumar, 2013). Leadership engagement in healthcare explains how a problem could affect a healthcare organization. Managers that hold leadership roles must adopt a certain style that can be functional for his or her initial organization to be successful. Performance improvement can be a very serious aspect of leadership engagement (Croxton, 2011). Healthcare managers need to have people from all areas involved to work effectively. Without the consistency of getting all staff and physicians involved, the organization may suffer greatly.
Researcher Susan David conducted a study of business units that had extremely engaged employees. When she asked the employees what was behind their outstanding engagement scores, only 4 percent mentioned pay. (3)
The United Parcel Service (UPS) is a US fortune 500 company founded in 1907, which is becoming one of today’s largest global largest provider of parcel delivery, with approximately 12 Million package a day and that of 80% of it prior to strike in United States.
Former General Electric CEO Jack Welch cites “employee engagement as the most crucial measure of a company’s health—more important than customer satisfaction or cash flow.”
Leadership is one of the most important facets in organizations. In most cases, leaders act with respect to organizational culture as well as the codes of conduct that determine the manner in which leaders relate with subordinates. Leadership entails the use of effective communication skills to get activities done in the workplace and to ensure that employees shelve their individual interests for the sake of their organizations’ shared targets. It is the role of leaders to ensure that consumers attain high quality products and services by making certain that members of their firms’ workforce are fully motivated to work effectively and utilize resources in an efficient manner (Bass, 22). With the increasingly sophisticated nature of the corporate world, leadership should not be based solely on the desire to control and coordinate affairs within the workplace, but leaders should also exhibit positive examples and continually monitor the changing trends in corporate governance to initiate the most relevant guidelines. Competitiveness can only be attained when leaders are in a position to set the right standards in their firms and coordinate affairs appropriately by understanding consumer and employee needs.
As a result of the increasingly high competition and technological advancement in the global business environment, customers now have a much greater choice of where to do business. While customers have more discretionary power than ever before, the modern society lays more emphasis on the value of time as opposed to the value of money. In light of this, high levels of engagement within an organization not only promote retention of talent, but also foster customer loyalty and enhance organizational performance, which in turn promotes shareholder value (Lockwood, 2007). Employee engagement is therefore critical for business
Gallup Inc, an American performance management consulting conducts annual surveys of companies aross hundreds of countries to analyse engagement levels and their impact on performance. The following is a summary of their findings in the “State of the Global Workforce, 2013” report.
As per a CEO of a business group, “To win in the marketplace you must initially win in the workplace.” Employee engagement is the key to activating a high operating workforce.