Strategic Staffing At Chern's Case Study

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Strategic Staffing at Chern’s: Chern’s company story and Organization Lazara Aragon Davenport University HRMG 313 Professor Marshea Brown October 14, 2014 Chern Paper A successful department store founded by siblings Ryan and Ann Chern 20 years ago, became popular and grew very fast. They became fascinated with the retail industry and that leads them to open their own business. They created a new model in the industry focused in delivering the best customer services and offering high quality products. By doing so, they developed loyal follower customers which leads them to a quick expansion of their product line and new locations. With 140 stores around 28 states, the company superior customer services differentiate them …show more content…

Chern’s share prices has increase and their revenue has grown. Their expansion have being made by using only its earning instead of getting into debt. They have a very strong conservative debt policy and a strong cash flow, that helps create shareholders value. The human resources department at Chern’s support the company’s business strategy. Employees received great pay, including bonuses, and better benefits than its competitors. Most of their employees are full or part time, no temporary or contingent workers are used because of their culture reinforcement. Chern promotes from within, because they believe that internal hires reinforce the company’s culture, and the turnover rate is low. They also use performance evaluations for raise, promotion and …show more content…

These things are very important but they are as useless as a hammer without a hand to hold it. Great results in our buisness must be acived through the people we hire, it hinges on them. Chern needs to be able to attract the best potental employees, therough the offer of a better job and thus a better way of living. To find these employees we need to have the tools, the methods, the ready to engage them, to train them to be the best that they can be, because when they suceed, we suceed. In short: for Chern to get the best, it must give the best. HR STRATAGY: To be able to get the neccisary talent for the growing buisness in a more competative market place it must be able to attract the best talent. Once the talent is present it must be carefully developed with insentives to reamin and excell in the buisness for long periods of time, to avoid turn over and neccisity to constantly seek out new talent. At the same time our process for developing talent should respect and nurture a diversity of ideas while making those that have the ideas feel included in the Cherns company culture, this over time will make improvements in all areas of the

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