Starbucks Observation Paper

First impressions of Peet when walking in was the open layout and groups of students gathering around one of the many tables to do their studying and homework. The Peet’s coffee my group visited sits in the middle of UCD; the perfect spot for students and professors to get a quick energy boost. We visited the shop twice, once during lunch time and once during the afternoon. The staff was kind but the service was slow during lunch hours, taking about 5-10 mins, and fast in the afternoon, about 10-20 seconds. When the drink is made, the customers picks it up at the counter. Similarly, to other coffee shop, the drinks comes in Peet’s brand cups and customers can pick up the food in the display case near the counter. Specialty coffee, called

Their products are priced cheaper than smaller specialize coffee shops yet more expensive compared to larger chains such as Starbucks. Peet’s also boast about the quality of their products and many of their patrons buys into that idea. A large percentage of their customers base believes their product are of higher quality than Starbucks. Promotion i.e. advertising is pretty minimal for Peet’s, only choosing to promote limited time drinks and new drinks. The location of Peet’s coffee is perfect, allowing it to be the center of bustling

Their iconic logo, proudly displayed outside and inside, is immediately recognizable in contrast to their competitors. In the shop itself are seats and table arranged for groups of people or customers that prefer to be alone. The style, ambiance, music, and furniture blends together to create an atmosphere that competitors cannot beat. The staffs are well trained and extremely helpful when asking them about choice of coffee. The services are relatively fast; someone can grab food or snack in conjunction with their drink and leave the store in a few minutes. All their products i.e. cups, utensils, straws are branded with the Starbucks logo. Since their brand is so well-received and recognizable, their customers proudly showoff their products, which is essentially free advertising. They also sell merchandise such as bottles in the shape of cups for their customer to buy. Starbucks revolve around promotion. The company gives incentive for customers to return with a point/reward system and provide a constant stream of new blends, for example, they currently have the Blonde Espresso, Smoked butterscotch, and Protein Duo. The stores pushes the message of youthfulness and a second home which attract people of all ages to come and hangout. The price of their drinks depend on their size, and while reasonable, is not the best value as