Starbucks Reflection Paper
explanatory Essay
786 words
When I saw this discussion, I couldn’t help but think of Starbucks and the impact they’ve made throughout their 45 years of establishment. I worked with them for about 7 years and saw how unique they were from your everyday coffee and latte spots. A retail company with thousands of coffee shops in the US as well as in other countries, this particular retailer has been able to catch the eyes of all ages as well as locations throughout the world. For example, today college students utilize Starbucks locations to study rather than go to a nearby library. Starbucks is also known for its best coffee and espresso drinks (Latte or Frappuccino) and with one of its delicious espresso 's any student or just a person stopping in to enjoy its lounge area where there is free Wi-Fi is awesome! Starbucks lifecycle has made a 360 turn around and been revamped twice to accommodated the growing market. Customizing their brand to fit more in with everything and not just one thing. By doing this they’ve created multiple product lifecycles within their own lifecycle as a corporate company.
The growth stage is one of the most important stages as it can drive the business. Being that lattes are a basic beverage, the marketplace easily accepted it. The
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In this essay, the author
- Explains that starbucks is a retail company with thousands of coffee shops in the us as well as in other countries. starbucks lifecycle has been revamped twice to accommodate the growing market.
- Explains that starbucks' growth stage is one of the most important stages as it can drive the business.
- Opines that mature companies tend to engage in inorganic growth to fuel innovation, such as acquiring start-ups or middle-sized companies. not all products have been a home run for starbucks.
- Explains that starbucks uses risk management policies to hedge risk and pursue different financial aspects, such as interest rates, foreign currency, and commodities.
Usually that revenue growth is in line with the growth of the economy”. I believe there are thousands of students contributing to Starbucks 's growth today. “As a result, mature companies tend to engage more in inorganic growth to fuel innovation. That means acquiring start-ups or middle-sized companies”. Not all products have been a home run for Starbucks. A lot of their flavored lattes, recipe process, technology endeavors have been part of the declining stage as well. However, Starbucks does have product extension for some items and they tend to return them ever so often due to holiday or
Related
- analytical
- explanatory
- opinionated
- A person can’t go anywhere today without seeing Starbucks. There are coffee stores all over the world, Starbucks inside Target’s and military installations, to Frappuccino’s and teas sold in grocery stores and gas stations.
In this essay, the author
- Explains that starbucks has become a household name and has been in business for over 40 years. they are constantly trying to get into new opportunities to reach more potential customers.
- Explains that one can't go anywhere today without seeing starbucks. there are coffee stores all over the world, starbucks inside target's and military installations, to frappuccino’s, and teas sold in grocery stores and gas stations.
- Explains that hawley, j. (2015), who are starbucks' main competitors? (sbux).
- Opines that starbucks coffee is getting pricier today. it is available at http://web.b.ebscohost.com.
- Explains that starbucks has come a long way since their first store opened in 1971 in seattle. by 1988, they had grown to 33 stores and offered full health benefits to their eligible full- and part-time employees.
- Explains that starbucks has built strong customer connections through value-added services and leveraging technology to build a vigorous distribution channel strategy.
- Analyzes the commotion against starbucks and the rise in their prices of coffee, stating that they have been evaluating based on a product by product basis to balance out their needs while remaining to provide value to their faithful customers.
1941 wordsRead More - Starbucks Mission Statement Essayexplanatory essayThe Starbucks Coffee Company is the leading retailer of specialty coffees and my favorite. In 1971, Starbucks was founded by Howard Schultz, which would become the leader in coffee shops throughout the world. The company’s main objective is to continue its growth as the most valued coffee franchise, while providing the finest coffee in the world. From 1992 to 2007, Starbucks Corporation had an incredible run on the stock market. Starbucks initial IPO in 1992 was $17 per share. Over the course of 15 years Starbucks had seen tremendous growth, until its stock ultimately dropped in 2007 without an end in sight. Over the next few years the stock price had dropped more than 70%. This prompted Howard Schultz to return as Chief Executive Officer
In this essay, the author
- Explains that starbucks was founded by howard schultz in 1971. the company's main objective is to continue its growth as the most valued coffee franchise, while providing the finest coffee.
- Explains that starbucks stands behind its product and promises to remake a beverage if it's not quite right.
- Explains that starbucks' strengths are brand representation, food offering, customer loyalty, and product quality.
785 wordsRead More - Starbucksopinionated essayStarbucks is currently the industry leader in specialty coffee. They purchased more high quality coffee beans than anyone else in the world and keep in good standings with the producers to ensure they get the best beans. Getting the best beans is only the first part, Starbucks also has a “closed loop system” that protects the beans from oxygen immediately after roasting to the time of packaging. They did this through their invention of a one-way valve which let the natural gasses escape but keeping oxygen out. This gave them the unique ability to ensure freshness and extended the shelf life to 26 weeks. Starbucks isn’t only about the coffee, it’s also about a place where people can escape to enjoy music, reflect, read, or just chat. It is a total coffee experience. The retail outlet has been responsible for much of Starbucks growth and has contributed substantially to their brand equity.
In this essay, the author
- Explains that shultz and starbucks have to decide how to react to the opportunities that are being made available because of their rapid growth. a strategic growth plan has to be made in the near future.
- Explains that starbucks is the industry leader in specialty coffee and has a closed loop system that protects the beans from oxygen immediately after roasting to the time of packaging.
- Analyzes how starbucks' supply chain operations haven't caused any problems yet, but they have yet to come up with a long-term solution for such possible problems.
- Explains that starbucks has many opportunities of which it can take advantage, including a joint venture with mcdonald's, and the bottled frappuccino product that pepsi and starbucks have created.
- Explains that starbucks must be aware of the threats of competing in a particular industry, such as political unrest or currency changes in the counties from which it acquires its beans.
- Opines that starbucks could create a special brand of coffee just for mcdonalds that doesn't use the starbucks name.
- Opines that the second alternative is to push the frappuccino product that both pepsi and starbucks created into national distribution.
- Opines that franchising coffee carts would spark lots of interest and provide a fast move into many markets.
- Proposes a vertical and horizontal integration for starbucks to gain more control over their coffee production.
- Recommends that starbucks implement their strategy correctly, such as getting a deal with mcdonalds without using the starbucks name, and selling franchise right for coffee carts.
1328 wordsRead More - Case Study: Target Market For Starbucksexplanatory essayThe improvements to coffee brewers and the innovation of Keurig has allowed for Starbucks to repackage their products and distribute it as a home product. Many of the flavors consumers could only get from the Starbucks espresso machine in the store can now be duplicated in the home. The opportunity for continued expansion is present. Coffee is quickly being consumed in almost every country in the world, Starbucks has a legitimate opportunity to influence those countries without the Starbucks brand to open their doors.
In this essay, the author
- Describes a useful aid for organizing information utilizing its strengths, weaknesses, opportunities, and threats.
- Explains that product recalls have hurt the starbucks brand as recently as 2015. specialization is a strength, but diversification and marketing products are weakness.
- Explains that product diversification has allowed starbucks to repackage their products and distribute it as a home product. the opportunity for continued expansion is present.
- Explains miller, r. k., food and beverage market research handbook. coffee shops.
- Explains william d. perreault, j. j, essential of marketing, a marketing strategy planning approach.
- Explains that starbucks didn't have a marketing plan in place at its inception. the company began selling coffee beans to espresso bars and upscale restaurants in 1982.
- Explains that starbucks' primary business is that of selling high-premium coffee. specialization allows them to deliver great quality and maintain their customer base. involving technology with their market structure.
- Opines that a marketing team along with data and analytics is essential to comprising the new product.
903 wordsRead More - Starbucks SWOT Analysisopinionated essayHowever, such success requires high maintenance. In fact, due to high competition and declining revenues, in year 2005, Starbucks introduced new products to their menu, which included pastries, sandwiches, and deserts. Such strategy helped the company regain its market power. Regrettably for the investors, such static fixture provides only a short-term relief in a highly volatile and competitive market. Mr. Schultz have expressed his concern that the company is taking a route that is causing the brand to lose its well known image of friendly coffee house (Seaford, et. al, 2012). The market that was once cornered by Starbucks has started to slip away from the grips of the company once McDonald’s, Dunkin Donuts,...
In this essay, the author
- Explains how starbucks was inspired by the book and movie about moby dick. howard schultz introduced the new italian coffee bean and italian style of coffee drinking.
- Opines that starbucks is taking a route that is causing the brand to lose its well-known image of friendly coffee house.
- Explains that starbucks refocused its attention on coffee in 2009, and introduced via instant coffee to steal back the market that was once theirs from the competitors such as panera bread.
- Explains that branding a new product is not as easy as placing it on the shelves and hope for the consumers to buy it. a strong marketing team is required for affective branding, as they understand the issues while doing so.
- Opines that starbucks has done a good job for packaging their instant coffee.
- Opines that starbucks must increase its advertising budget and increase the use of the media to counter the said problems.
- Explains that the key issue starbucks via faces is the negative image already engraved in consumer’s mind by other brands of instant coffee.
- Explains that there are many solutions to brand via now that the key issues have been identified. the company must try to lower the price by cutting unnecessary overheads such as excessive advertisements.
- Explains that starbucks has done a great job with the current packaging, but it's flawed. the most effective packaging is the one that advertises the product until the end of its consumption.
- Recommends a few starbucks via cups with each package sold to keep the overhead cost moderately low. they also recommend giving customers the option to purchase additional cups for $0.10.
- Explains that via brand will be starbucks minus the baristas-and the brewing.
- Explains starbucks' mission statement, which can be found at http://www.starbucks.com/about-us/company-information/mission-statement.
1431 wordsRead More - Starbucks Case Analysisexplanatory essayIn addition to being best-known supplier of the finest coffee and promising only the highest quality products, Starbucks emphasizes firm values, provides guidelines to enhance employee self-esteem. This is to ensure continued customer satisfaction. Moreover, diversity has become a priority to providing an inviting environment to all consumers. Starbucks continues to abide by a strict, slow growth policy in which they set out to dominate a market before moving on to expand, thus history has shown this strategy to be successful for Starbucks, making them one the fastest growing companies nationwide.
In this essay, the author
- Describes how howard schultz bought starbucks from its original owners for $4 million after expanding by opening three coffee bars.
- Explains that starbucks recognizes its employees for much of its success due to maintenance of a great and proven work environment for all employees. starbucks emphasizes firm values and provides guidelines to enhance employee self-esteem.
- Explains that starbucks is one of the only companies to recognize that there is money to be made in making coffee beverages and selling coffee products.
- Explains that starbucks lacks competition on a national level and enjoys the lions share of the market. one of starbucks key strengths is its marketing strategy and the product and services that it offers.
- Explains that starbucks rely on countries located in remote areas of asia for its products, which have been experiencing a wave of natural disasters over the past year.
- Opines that starbucks is a domestic behemoth, there are partnerships opportunities for growth in the international markets, especially in europe, where the populace spend time in coffeehouses.
- Explains the rise in the popularity of the coffeehouse, and the health and fitness craze taking the country by storm.
- Explains that customers pay $3.60 for the ambience, feel, experience, and privilege of being a member of the elite coffee connoisseurs club.
- Opines that if starbucks is to remain a stellar success, they need to explore alternate sources for product procurement and find solid partners in the international marketplace.
1309 wordsRead More - Starbucks Going Global Fastexplanatory essayThere are many topics that arise throughout the case with Starbucks Corporation. Starbucks Coffee is located worldwide and there are many different ways to look at this situation. The company offers a unique range of coffee, lattes, espressos, and café style drinks. The company intended to reach a specific target audience, but has ended up in many different markets and has been growing rapidly. Starbucks has greatly used the “youth appeal” strategy to gain entrance into new markets. However, such enthusiasm cannot be counted on indefinitely; other strategies are always in the works. Over time Starbucks has been able to acquire a solid brand reputation and has a world renowned company logo.
In this essay, the author
- Explains that starbucks is located worldwide and there are many ways to look at this situation. the company intended to reach a specific target audience, but has ended up in many different markets.
- Explains that starbucks' strategy is vital to its success, just as mcdonald's has in recent years. they have an excellent company vision, which helps their brand image.
- Explains that starbucks saw the opportunity to go global and jumped on it. starbucks started off using a benchmarking strategy trying to mimic what was done within other leading competitors.
- Explains that starbucks' expansion is coinciding with one of the worst economic surges in history. it is unaffordable for the average person to go to starbucks for a coffee.
- Explains that starbucks was facing slumping morale and employee exhaustion among store managers at each individual location. employee discontent is far from the company's image.
- Opines that starbucks could improve its profitability in japan by renovating stores that need it and improving customer service and employee satisfaction.
- Opines that starbucks' overall strategy has worked because of the companies' size. it is large enough to absorb any losses at existing stores as new ones open up and prosper.
737 wordsRead More - Starbucks Coffee and Snack Industry Analysisexplanatory essayAccording to IBIS World Report the major players in the US coffee and snacks retail market are Starbucks and Dunkin’ Brands at 36.7% and 24.6% market share respectively with other competitors occupying the remaining market share of 38.7%. The industry is at the mature stage of its life cycle, has low barriers to entry and intense competition and rivalry between the players. The regulation and technological change within the industry is medium (IBIS world report)
In this essay, the author
- Opines that the company maintains its long-term strategic objective of being recognized and respected brands in the world.
- Explains that starbucks prospers in the coffee and snack industry because of its brand equity, employee commitment, and value-driven human resource management.
- Describes factors that offer competitive advantage but only until competitors emulate them, such as starbucks' size, its mobile technology, and its positive corporate social responsibility.
- Explains that starbucks and dunkin' brands are the major players in the us coffee and snacks retail market. the industry is at the mature stage of its life cycle, has low barriers to entry and intense competition and technological change.
- Explains that starbucks is sensitive to changes in the macro-environmental political, environmental, economic, legal, social, and technological factors that face the united states.
1147 wordsRead More - Marketing Research Plan: Starbucks in Chinaopinionated essayStarbucks Coffee, Tea, and Spice opened its first store in April 1971 in the Pike Place Market in Seattle, by owners who had a passion for dark-roasted coffee that was popular in Europe, but hard to find in the U.S. (Harrison et al., 2005; Venkatraman & Nelson, 2008). The company’s mission was to provide Seattle with the best access to dark-roasted coffee, and sought to educated customers about the product. As a matter of customer education and acceptance of the product, Starbucks grew and expanded into the successful domestic market it is today. Much of this success can be attributed to a focus on the total customer experience and s...
In this essay, the author
- Explains the purpose of the paper, which is to perform market research for starbucks' president, charles shultz to ascertain the possibility of establishing new coffee houses in china.
- Opines that starbucks should focus on expansion in beijing and shanghai, since both cities have a large urban population, rising economy, and increase in coffee consumption.
- Explains that secondary research involves the investigation of secondary sources of data.
- Explains that external sources of data published about china's coffee market will be used to evaluate starbucks' expansion.
- Explains that internal secondary data with the company will also be used to judge the effectiveness of business already operating in the chinese market.
- Explains census data will be used to get age, demographics, and population information for areas of expansion.
- Opines that starbucks must establish new coffee houses for young consumers who are seeking a different type of chatting environment.
- Proposes research questions to help starbucks determine if it is feasible to open new coffee houses in china.
- Explains that starbucks has differentiated itself by convincing consumers that it is selling more than just a cup of coffee.
- Opines that starbucks' success in china will be associated with how it continues to introduce it coffee and giving peoples in cities a "third space" for gathering beyond work and home.
- Explains that starbucks is one of the most recognizable and successful coffee brands in the world, and believes in serving the best coffee possible.
- Explains that starbucks has a responsibility to make profit and grow the business, and must customize its offering to match the tastes and preferences of local buyers.
- Cites aaker, kumar, day, and biederman, p. s. on exporting a north american concept to asia: starbucks in china.
1269 wordsRead More - What Is Starbucks Supply Chain Strategyanalytical essayStarbucks is an international coffee house and it was created in 1971 when they opened the first store in Seattle, Newcastle. Currently, they own 21,000 stores in 65 different countries of the world, and their passion for the great coffee, excellent service and community interaction exceeds cultures and languages (Starbucks, 2014). This company is the number 1 brand coffeehouse chain in the world due to the best roaster, marketer and seller of speciality coffee. Its main slogan: “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time” (Jurevicius, 2013).
In this essay, the author
- Explains that starbucks is an international coffee house with 21,000 stores in 65 different countries. it is the number 1 brand coffeehouse chain in the world due to the best roaster, marketer and seller of specialty coffee.
- Explains that the purpose of this report is to analyze the starbucks' supply chain strategy and then to make a literature review of the case.
- Analyzes the different aspects involved in the supply chain management of starbucks.
- Explains starbuck's intention to create a more sophisticated supply chain through which the company can promote better collaboration between distribution, sourcing and planning.
- Analyzes the rapid store expansion strategy of al-mutair coffee, which grew rapidly from 11 stores to 500 stores in the first nine years. the company's culture follows strict principles for how the coffee must be prepared and delivered, combined with a friendly attitude towards employees.
- Explains that the company is opening 300 new stores around the united kingdom over the next five years. they also want to introduce their drinks in planes and trains.
- Explains that starbucks knows that china is going to be the largest international market in 2014 and they will try to stablish 1,500 stores in 70 cities in 2015.
- Explains that caffeine is one of the main points which attract people, and this makes coffee such a vast business. the first starbucks coffee shop was opened in 1971.
- Explains that starbucks' coffee purchasing strategy is an important factor in its strategy. purchasing needs to be strategic to facilitate an effective supply chain.
- Explains that in 2009 starbucks obtained two main coffee purchasing objectives: increase annual coffee purchases and achieve the double purchases of fair trade certified coffee. for 2015, starbucks is trying to assure that 100 percent of its glasses are recyclables.
- Explains that starbucks has recently developed a new type of coffee called green-coffee. these strategies are created with the objective of supporting starbucks’ commitment to buy coffee that has grown and processed by suppliers.
- Explains that the coffee purchasing strategy is quite important for the company's development due to they must do big efforts in factors such as marketing with the objective to attract new customers.
- Explains that customer service strategy is important in competitive markets like coffee shops. price is an important factor for customers when choosing a coffee shop.
- Opines that starbucks has created a great company due to some skills they have developed efficiently: employee motivation, excellent customer service and satisfaction, and an adequate environment.
- Explains that when a person is hired to work in starbucks, that person must pass two types of training: the first one is based on "hard skills" where the new employees must learn how to use the cash register and mix drinks. the second one focused on soft skills where managers teach employees to connect with customers.
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