Assessing the Efficacy of Southern Poverty Law Center's Advocacy

To provide some background, the Southern Poverty Law Center, or the SPLC was originally was founded in the U.S. in 1971 nearly 30 years ago, and is still here today. It is an American nonprofit legal advocacy organization specializing, in civil rights and public interest litigation. Working to ”… fighting hate and bigotry and to seeking justice for the most vulnerable members of our society. Using litigation, education, and other forms of advocacy, the SPLC works toward the day when the ideals of equal justice and equal opportunity will be a reality.”(SPLC) Of the two images one picture depicts revolution, while another displays peace among different races and ethnicities. These images created by the Southern Poverty Law Center do not effectively use rhetorical appeals such as ethos, logos, and pathos on their website to gain support of the American citizens or reflect their goals of changing the United States. As it is not conducive to expanding equality; counterproductively encouraging hatred by not adequately supporting civil rights and teaching intolerance between races and ethnicities.

With red and grey monochrome mug shots overlayed by what appear to be soldiers in battle with explosions going off behind them. With a raised fist tattooed with an iconic Gadsden flag otherwise known as American revolutionary “Don’t tread on me” flag, as well as a semi-translucent variation of a historical American flag. The second image reflects the goals of the Southern Poverty Law Center of a diverse group of young people in a judgment-free environment. The shelves in the background suggest they are in a library. Spanning across the entire image makes them the apparent focus of the photo. There are seven girls; three are African American, two from Middle Eastern, and two Caucasian, along with one Indian guy. They are all smiling, casually dressed, and wearing