Social Networking And Social Interaction And Business

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Maslow in his theory of hierarchy of needs states that “humans need to feel love and acceptance from social groups”. Individuals engage in relations that are rewarding in both physical and non-physical ways, this concept acts as the base for the same. Social networking in digital form was born when Ray Tomlinson invented e-mail. It was never expected even by the inventors at that time that the email will radically change the way we communicate. A study done by the Radicati Group found out that in the year 2009 1.9 billion people were using e-mail and it is projected to reach 2.5 billion in the year 2014( The adoption of email acted as an ice breaker for further usage of technology by people worldwide. The first decade of this millennium saw the emergence of different social networking sites which catered to various aspects of social networking. The emergence of these sites have led to the face of social networking being completely redrawn which now represents the user in profile form, his social links, and a variety of additional services.
.This essay is an attempt to elucidate the benefits of social networking mainly in the fields of education, social interaction and business.

Today social networking sites are used as a supplementary tools for education. Students can enrol for distance learning. Research has shown that distance education courses are often more successful when they develop communities of practise (Barab and Duffy 2000) and also encourage high levels of online social presence among students (Anderson 2005).As a result (Allen and Seaman 2007) report that there has been a year on year increase of 9.7% in the number of university students enrolled in a...

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...ess firm to create brand page where costumer can like or post on products which help organization to contact them directly regarding their interest, 2012).A study on using social networking in business by fisher(2009) says that among 500 companies,25% estimated positive in the year 2007 whereas in the year 2008 it reach to 44%.As a result business people can save money in publishing product. In addition, costumer spend money on social networking sites as mode of trading of product. For example; a restaurant page which has pictures and videos of preparing lunch can be used as a menu card for ordering, in this way business owner is taking an advantage lacho, marinello (p.131,2010). As a result Studies by Forrester research shows that spending on social networking will increase from $455 million in 2008 to $3.1 billion in 2014, a 335 per cent increase.

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