Can your company hijack your social media accounts? Social media has dramatically altered the face of business and has rapidly been adopted as a way for organizations to build relationships with clients. These relationships are achieved by building brand awareness, as well as by increasing effective and efficient communication (Smith, 2013). Like all relationships, the connections built by using social media channels must include a certain level of trust and ethics, or these outlets are not deemed
INTRODUCTION Social media has become an important aspect of our personal and professional lives. 2.3 billion active social media users (Smith) are responsible for 500 million Tweets, 4.5 billion Facebook likes, and 95 million Instagram photos and videos per day (Copp). With these kind of statistics, it is safe to say that social media is vital for most organizations to maintain their day-to-day operations (Ponemon Institute “Global Survey” 1). Social media use in a professional setting comes in many
may argue the fact that social media has increased the efficiency of the way we conduct business. However, like most things there is always a negative side; the very existence of these social platforms such as “Facebook” has brought about a desensitized society. Furthermore, the leaders of present times have gotten so used to social media that if the system was to crash it would literally have most of them pulling out their hair. I am not disputing the fact that social media has brought about a positive
Despite the benefits social media offer to the majority of the organizations, many companies also associate challenges with its adoption and use. With the advent of social media consumers have become more active in producing online content through which they have the ability to express their needs, form opinions, share information, evaluate products or services and create communities. As a result of this change in customers' behavior, companies nowadays have lost their absolute control over their
pressing issues government agencies, corporations and organizations deal with. Organizations have heavily invested in securing their information from unauthorized access. This investment comes in the form of building physical and virtual infrastructures, as well as training employees in the best practices of information security (Ifinedo, 2012). Despite such efforts, employee’s compliance with information security guidelines within an organization has been one of the driving factors jeopardizing the
have to be aware of the many types of social media platforms and their uses. The main types of social media platform functions are listed in the table above and have few examples to give an idea of the many different ways social media is used. When searching out employees and potential employees social media sites, employers must be aware that there is a vast amount of sites that are available to people to use to express themselves. The majority of social media sites today connect to one another, once
been an essential aspect of the delivery of healthcare. Also, health communication makes an impact and influence on healthcare policy and political initiatives, therefore, affects the health and lives of the people. Thus, it is important to understand the health communication’s overview, planning processes, techniques, and methods that affect and influence healthcare policy and political initiatives. Communications has long been essential part in the healthcare business. It goes back to the mid 1900s
business there are many forms that it takes on. From e-mail, the internet, and the social media a whole companies embrace the innovation of technology to enhance the flow of communication from every level of the organization. Communication has taken on many forms, but companies and its users must have policies in place to protect themselves. Businesses want to enhance their business through improving the way the organization communicates with its employees. Starting with their current software many businesses
The use of social media is growing rapidly. The power of social media and the impact that it can have on the business of marketing is unbelieveable. Thanks to Facebook, Pinterest and Twitter, it is easier to catch people’s attention and get them interested in a business. Social media is also good for advertising and a great way to get a business out there. The explosion of both general and specialized social networks on the internet has enabled patients and practitioners to talk to each other and
generations, the media was seen as having a massive amount of influence and control over varying publics, which public relations professionals used to promote and communicate their clients' messages. At one point, the media was seen has an entity that told the public what to think. At another point in time, it was seen as telling the public what to think about. In the last few decades, the concept how media works has drastically changed with the invention and subsequent takeover of social media. The decline