Are you missing out on millions of potential customers? Neilson research shows there were more than 17 million internet users in Australia in 2014, about 80% of the population. More than half of these people are using social media and at an average of nearly 10 hours per month social media use, Australians are the biggest consumers of social media in the world! That sure is a lot of potential customers you are missing out on connecting with if you are not using social media! If you are thinking about using social media for your business you should first determine what you want to achieve from your social media strategy. Do you want to promote products, build a mailing list, enhance brand recognition or are you looking to recruit new employees? "Build it and They will Come!" Don't reckon... The crux of any marketing strategy is that you must create value for your customers; social media is no exception! You might have a Facebook landing page more handsome than Monet's Water Lilies, but unless you give your customers value you might as well post pictures of sea slugs mating. A little bit of market research goes a long way - make an effort to learn about your audience and connect with them on a relevant level. Don't just overwhelm customers with dribble about how great you are and then repeatedly post the same deal you've been posting all month. What is Your Capacity? Many small businesses can't afford to hire specialty social media staff or an external agency to run campaigns, so the biggest social media investment they will make is their own time. Before you get started with your social media campaigns, think about how much time you can realistically dedicate to managing and providing value in your networks. Yes you ... ... middle of paper ... ... aloud with me: I will not post anything online that I wouldn't say to a customer in an email, phone-call or over the counter. So now you know not to abuse customers, post pictures of staff getting slizzered at the Christmas party or share confidential information, you can reap the rewards of transparency with your customers. Honestly and transparency you can build public trust, help with compliance, retain employees and demonstrate corporate responsibility, all of which can help you realise long-term value with your customers. In Summary... Social media is a very powerful marketing tool and should be embraced; however make sure you can commit to long term use as your customers will quickly rely on your presence. Learn about your customers and engage transparently with them, rather than simply hard-selling. Your business will reap the rewards of social media.
Social media is a modern way to manage the business; this is a useful to the companies to manage the existence in the market approach to the brand and consumers. Also, using a social media they are able to get the feedbacks from customers and able to improve their business. Additionally, social media is used everywhere by everyone and people go on it a lot of times in a day. Therefore it is important for the business to fit to the changes occurring in the market frequently in order to keep the business working properly and not losing customers.
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
There was once a time when companies used to spend heavily on publishing, compelling, ads on newspapers and magazines just to put the word out there, but times have changed and so have the medium used to broadcast these ads. Nowadays, companies use the internet to spread the news, to be more specific, companies use the social media as an advertising tool. Over the years, social media has vastly changed the way we communicate and interact with one another, some examples of such social media might be Facebook, Twitter, and YouTube etc. This kind of interacting tools are now been used by businesses to sell or advertise their products, one might say that the social media is the modern day substitute for newspapers and magazines. One company that has been doing this heavily is Android (owned by Google), Android ads can be seen in every corner of the internet whether be famous sites like Facebook or now extinct ones such as Myspace, although one such social media that they haven’t been using is XDA developers. The site predominantly focuses on software development and discussion for Android, Windows, Ubuntu Touch, and Bada phones etc. The following paper will discuss and analyze their audience and argue why XDA developers is the best social media platform to advertise smartphone operating system companies such as Android to the general public and developers.
Sometimes the best way to see if your business needs help with social media is to get your hands dirty with a social media evaluation. Although you might not be a social media expert.yet, you can still use these questions to see how to improve your presence. 1) See what social media channels your business is already on. Every business, even B2b, should have Facebook, Twitter and LinkedIn. These are the most popular social networks and having a presence on these channels is necessary for your business reputation.
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.
Social media is pertinent in use of communication throughout today’s organizations. There are many social media platforms that allow organizations to convey communication to potential consumers, stakeholders and the public. “It is essential for leaders to integrate these technologies and seek the best way to use social media and networks to the advantage of the business” (Billington, 2012, p.1). Business owners find that keeping up with current technology trends is essential in having a competitive advantage in the market place and having a strict set of standards and strategy is important in quickly adapting to social media trends.
Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.
Especially when it comes to younger generations, if you aren’t online, you don’t exist. Social media is an excellent way to establish a presence in the minds of consumers. They can interact and establish a connection with an organization instantly. Social media is cheap and everywhere. If a business hopes to compete in the modern world, having a social media presence is absolutely important.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
Social media start as a very personal tool for users to communicate with their friends and closely related people. Soon after, business area have also take the advantage of this innovative way of exchanging information.
Companies differ widely in their approaches to complaint handling and in the importance they attach to this element of serviceability. Some do their best to resolve complaints; others use legal gimmicks, the silent treatment, and similar ploys to rebuff dissatisfied customers. Recently, General Electric, Pillsbury, Procter & Gamble, Polaroid, Whirlpool, Johnson & Johnson, and other companies have sought to preempt consumer dissatisfaction by installing toll-free telephone hot lines to their customer relations
There are also many ways that social networking sites can be used to advertise and promote your company. Ads can be placed on sites such as Facebook, LinkedIn, YouTube and Twitter.
It is because transparency can conducting the business. Transparency can increase the level of trust between the partnerships and also the customers. Transparency can help the company ability to attract and retain the partnership. For example, in 2000, Sime Darby and Tesco signed an agreement to set up a chain of hypermarket in Malaysia, with Sime Darby taking 30% share. So, Tesco Store Sdn. Bhd is a joint-venture between Sime Darby Berhad and Tesco. It show that transparency can conducting a business to Sime Darby. Another importance of transparency is respect. Practice transparency can demonstrates respect for the employee and customers. When the employee and customer understand the operating of the company, they will respect to the company. The employee and the customer will not have the negative thinking about the company and respect all the decision making that the company have dine. Besides that, transparency can increase the staff involvement. Transparency can make the employee understand the operating of company and increase the truth of them. It can avoid the employee participate in spreading gossip, and other. Transparency can affect the staff involvement of Sime Darby. For example, the