Sharpe Style Executive Summary

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Sharpe Style’s current website is outdated and needs several new features to function as an online store. Our website strategy will focus on selling products business to consumer (B2C). We will want to influence consumers, sell products and services, and develop offline relationships to drive consumers to retail locations. The first step in developing the website will be selecting a name and uniform resource locator (URL) (Wallace, 2014). A name that is unique, but easy to remember is the best choice. The next step is to design the website. A hierarchical website architecture will influence consumer’s flow and decisions with professional aesthetics. We will want to use HTML 5 code to allow the ability to support different browsers with different …show more content…

The https:// protocol should be used for transactions to indicate the server is encrypted and secure (Wallace, 2014). Additional important security measures include using antivirus software, installing a firewall, ensuring that information is encrypted while in transit (Vargis, 2010), limiting access to consumer data by business need to know, track and monitor consumer data, testing security frequently, staying up to date on hacker tactics, and monitoring third-party providers (Conroy, Milano, Narula & Singhal, 2014). In addition, user requirements should include a strong authentication to ensure authorized access, as well as issue and enforce updates of OS patches and virus definition files, manage and maintain configuration settings, and review firewall logs for intrusions (Vargis, 2010). Furthermore, employees should be monitored closely with software that checks email and internet traffic for certain keywords or file types, and block use of certain websites and applications completely. Business policy should require immediately cancelling network access and passwords when employees leave the company, and avoid passwords to remotely access the network in future (Whittle, …show more content…

WordPress offers customizable templates that are optimized for mobile browsers, control over shop elements, and products can be grouped by category, size and colors (WordPress.com, n.d.). Visual Studio Processional 2015 by Microsoft allows websites to be developed across devices and platforms. The software allows for custom development and perfect interfaces (Microsoft, n.d.). Wordpress has an annual fee that provides a domain name, and levels of web space depending on the plan we select. Visual Studio Processional 2015 by Microsoft is only a software program that will allow us to create the website. There is a one-time fee for the software. We would have to purchase additional web space and domain name from another

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