Organization Description
Founders Terry Armstrong and Lew Hayden ventured out together in 1967 to revolutionize the game of shoemaking by trying to construct the most comfortable shoe in the world. The co-founders determinately fulfilled their long-term goal when San Antonio Shoemakers in San Antonio, Texas was revealed. San Antonio Shoemakers [SAS] is a North American based shoe manufacturer that specializes in quality and comfort shoes. SAS is a family owned enterprise that has been operating successfully for well over 40+ years. SAS takes pride in its products being made exclusively in the United States of America and claims they do not outsource their production. (CITATION) In the beginning, Terry and Lew wanted to build a shoe that speaks for itself in terms of excellence and absolute comfort, so they relied solely on word-of-mouth advertising. This advertising method resulted in a remarkably loyal consumer base and, in 2007, SAS celebrated selling 15 million classic “Siesta”
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The franchise owner is results oriented. Meeting and exceeding sales goals is the main objective of daily, weekly, and monthly goals. His main expectation of the staff is getting the job of selling shoes done right the first time and in an efficient manner. It is expected that the sales representative does such an excellent job that the product does not return back to the store. SAS Shoes is a very structured business model at the level of retail. There are very detailed steps that the employee is required to follow from adhering to the strict dress code, utilizing the four-step selling structure, to putting the shoes back in their assigned boxes the correct and efficient way. The employee is expected to not only meet but excel at using these meticulous techniques. Although the culture at SAS Shoes is very stringent, it works well with the ever changing environment surrounding shoe sales in Albuquerque, New
As the salespeople’s immediate supervisor, it is the primary responsibility of the manager to provide proper training to enhance the salespersons’ effectiveness and improve their skills. Given the importance of having a productive and enthusiastic sales team, the manager needs to develop and manage effective reward and compensation packages to ensure a highly motivated and satisfied sales force. Sales managers also ensure that the company 's standards of professionalism, image, and branding are consistent with the sales team’s interaction with company customers. The manager 's presence also makes customers feel valued as well as provide credibility on behalf of the company (Pilling, Donthu, & Henson,
Sneakers are one of the many things we wear day to day. You’ve most likely gone to the mall or a local store to buy a pair. If you’ve never bought a pair of sneakers from Foot Locker, then stop what you’re doing and go get yourself a pair right now! Foot Locker only sells what's best out there in the market, if a pair of sneakers is Foot Locker approved then you won't even have to hesitate about getting them. Not only will you be satisfied with the shoes you buy but Foot Locker is always supplied with the latest athletic clothing. Foot Locker was founded in 1879. This company is one of the many on the NYSE (New York Stock Exchange). The headquarters of the store is located in New York City, New York. This company is one of the most successful athletic sportswear and sneaker retailer in the world. Throughout North America, New Zealand, Europe, and Australia this company operates about 3,335 athletic retail stores under the brand names of: Footaction, Lady’s Foot Locker, Kids Foot Locker, Foot Locker, Champs Sports, The Locker Room, and SIX:02. Foot Locker focuses on their customers too, its more then just the money they make, and getting the good quality shoe, equipment, or apparel to you, they also give away scholarships. On the stores website (www.footlocker-inc.com) after you click the “About Us” section a banner appears. The banner talks about how they give away 20 of their $20,000 scholarships. The chance to apply only comes from October 2nd- December 19th, The following are the rules and what you need according to the Foot Locker website, “ The applicant must:
Sales and delivery personnel have a unique system and they work well together. Large sales force of over 10,000 individuals.
In an increasingly competitive market with strong rivals such as Reebok, Adidas, Nike’s latest strategy is offering consumers the shoes they desire. This is done by providing customers with the option of designing their own shoes. At Nikeid.c...
At the meeting, management revealed plans to address both top-line growth and operating performance. To boost revenue, the company would develop more athletic-shoe products in the midpriced segment3a segment that Nike had overlooked...
...to a large hotel and in a tourist destination. Associate behaviors and tenure impacts sales as well. The selling of intimate apparel is more involved than the average person realizes. A good understanding of what will work best for each client is key and new associates have not committed to memory all that is necessary for success. However, a tenured associate will know how and what the client needs and ensure that she leaves happy.
Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
Preparation centers on the merchandise and work area. Retail sales associates are often responsible for merchandising, stock, keeping, and housekeeping. These activities are not limited to but include: straightening, rearranging, and replenishing the stock, adjusting price tickets before and after special sales, learning where stock is located and how much is available, arranging displays, vacuuming the floor, dusting the shelves, and keeping the selling are neat. A Lychee Lou salesperson prepares the sale of a jacket by placing price tickets on the jacket. After the jacket has been priced, the jacket is stocked, displayed, and organized in the store. It is important that employees know where the item is located so when customers ask for the item, the salesperson can direct the customer. A Lychee Lou salesperson prepares the sale of a swimming suit by putting a price tag on the item. After the item is priced, the swimming suit must be stocked, displayed, and organized in the store. For example, the swimming suit must either be hung up or laid out. A Lychee Lou salesperson prepares the sale of flip flops by putting a price tag on the flip flops and making sure the flip flops are attached. After the item is priced and attached, the salesperson must stock, display, and organize the flip flops. The flip flops must be visible to customers, for example, setting the flip flops on a table makes
For the Sales Enablement (SE) team, improving sales productivity by transforming the capabilities and behaviors of the sales organization is a priority (N.Purvis, personal communication, August 2, 2015). Leadership for this team has focused on hiring a number of seasoned professionals who specialize in enablement of an organization through structural course and content design.
In reviewing the case of New Balance Athletic Shoe, Inc. it is clear that there are a few major problems that the company is facing. First of all, New Balance falls behind its other major competitors, Nike, Adidas and Reebok, in the area of marketing. Unlike its competitors, New Balance does not undertake celebrity endorsements. This puts them at a disadvantage when it comes to brand building. This also causes the company to lose out somewhat on gaining awareness on a global scale as it lacks endorsements in major sporting events. Most global brand names generate strong brand recognition through celebrity endorsements in sporting events that would give them the needed momentum to carry their brand name further into the global market.
Miuccia Prada once said that “What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language”. Miuccia Prada and the Prada brand have grown from humble beginnings making quality leather goods to a public traded company with a current market capitalization of over $26 billion (USD) . With the development of Prada as one of the world’s premier luxury brands it provides an excellent case study to examine how strategy paved the way for the success of the Prada brand. First, an examination of Prada’s strategic positioning against luxury brand rivals Louis Vuitton Hennessey Moet (LVHM) and Kering (Gucci). The acquisition history of Prada will be reviewed, where some preliminary conclusions can be made about what has been contributing factors to both the successes and failures. Then finally, an evaluation of what the future holds for Prada and the sustainability of its competitive advantage.
In today’s rapidly changing and tumultuous business environment, having the right people in place is a critical aspect of any organization’s business strategy. Unfortunately, many organizations fail to view their employees as assets and instead they develop a myopic view of employees as only costs, not assets. This outlook on employees is detrimental to a firm’s long term success, because much of a retailer’s operations and processes can be easily replicated. But, an organization whose employees are highly motivated, engaged and providing excellent customer service provides the organization with a competitive advantage and differentiates them from the competition. Therefore an organization’s people must be viewed as assets in the same way a firm’s tangible assets such as property, fixtures and merchandise are (Dunne, Lusch, & Carver, 2011). Given the importance of a firm’s employees to the overall success of the organization, it is critical that all retail operations develop a comprehensive human resource management strategy.
The collaboration and carefully connected network was consistent with a culture that allowed the retail kingdom to remain flexible, profitable, and prosperous for two decades (Mehrmann, 2009). Their 4S business model – service, selection, savings and satisfaction where the customer has a choice of wide variety of merchandise, received 110% back if they found a better deal, 30-day money back guarantee and the customer service of high trained sales professional help the company establish a competitive advantage. Their point-of-sale systems facilitated quick transactions and took care of their inventory (Wells
Wasserman, Michael. 15 Techniques When Dealing With Customers. My Success Company. 25 January 2005. .
Charles & Keith, a well-recognized women’s footwear brand was established in 1996 in Singapore Amara shopping centre by the two young brothers, Charles Wong and Keith Wong. The company began its foreign market venture in 2000. To date, Charles and Keith has a presence in more than 20 major cities around the world. The brand are well-known internationally today with the vision “to be the most admired fashion-forward company” and the mission “to offer high quality products and services, with a commitment to perfection” in mind all the time (Charles & Keith, 2013).