Salvation Army

813 Words2 Pages

The Salvation Army uses the Aristotelian appeals, ethos, logos, and pathos to convince the audience that donating to their company will provide hope to underprivileged people around the world. Utilizing the image of distressed children for provides the use of pathos, logical facts for logos, and their company’s creditability for ethos. Affecting the advertisement the most dramatically, is the idea that donating to the Salvation Army is a way to give hope to individuals who are affected from natural disasters. Visually, a young boy is holding another young boy, who is most likely, his brother in his arms. Covered in dirt and cuts, the boys are also wearing tattered and ripped clothing. In addition the boys have no shoes, showing their damaged dirty feet. A bottle on the side near the boys has dirty water in it, displaying the idea of no clean drinking water. Correspondently, the children are sleeping on dirty stairs showing they are homeless with no food, clean water, and no clean clothing. On the bottom right corner of the ad there is the Salvation Army logo. Near the bottom there is the contact information to donate and learn more about the charity. Similarity, there is also a small memo describing what the donation provides to individuals in natural disasters and what they will receive from the Salvation Army. For example, it provides emotional support and helps the injured and heartbroken people. In bold font “Giving Hope Today”, is written on the advertisement, providing the idea that donation to the Salvation Army is more than just providing necessary support and needs to individuals affected by natural disasters, but it provides hope and a future.
Ethos is used the least in this advisement, mainly by displaying the company’...

... middle of paper ...

...hy environment to those who have had everything taken from them. Therefore, the overall effectiveness of this Salvation Army advertisement is very well done, it provides an emotional connection, provides logical facts, and uses proper creditability. The main element of pathos is the idea that children are suffering and with the help of a donation these children’s lives can be changed forever. For logos the use logical facts, such as the exact purposes have the company and how the donations are used. Ethos provides the advertisement with the company’s already well-known creditability and respect. This advertisement shows how effect the use of ethos, logos, and pathos can work to sell a product or and overall idea of hope to every audience.

Works Cited

The Salvation Army. Advertisement. Chris Kuhn. 10 February 2014. Web. http://kuhnart.com/images/gallery_salv_1.jpg

Show More
Related

  • Aristotle's Rhetoric in Allstate Ads

    1223 Words  | 3 Pages

    Edlund, John R. Ethos, Logos, Pathos: Three Ways to Persuade.” Cal Poly Pomona, n.d. Web. 6

    Read More

  • Rhetorical Analysis: Dick's Sporting Goods

    1005 Words  | 3 Pages

    Dick’s Sporting Goods does a fantastic job in this advertisement to inform and persuade the audience. It is effective in tying ethical and emotional feelings in imploring its viewers to act in donating to the retailer’s foundation, which aims to save struggling youth athletic

    Read More

  • Taylor Swift Ap Language Essay

    645 Words  | 2 Pages

    This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.

    Read More

  • Rhetorical Analysis Of St. Jude Children's Hopsital Research Foundation

    652 Words  | 2 Pages

    In their advertisements, the St. Jude Children’s Hopsital Research Foundation packs their thirty second commercials with as many rhetorical appeals as possible. The purpose of these celebrity-endorsed commercials is to encourage viewers to donate to the foundation, and the producers have creatively inserted various rhetorical appeals in hopes to sway viewers to open their wallets. By using an immense amount of rhetorical appeal; including ethos, pathos, logos, and kairos, the St. Jude Children’s Hospital Research Foundation has successfully created an informative and heartfelt commercial that has inspired many to donate to medical research for children.

    Read More

  • ASPCA Advertisement Analysis

    991 Words  | 2 Pages

    This advertisement from the American Society for the Prevention of Cruelty to Animals (ASPCA) immediately affects the viewer’s emotions. By playing sad music in the background while images of scared and injured animals pass the screen, the creators of this advertisement are successful in compelling many viewers to open up their wallets and donate to the cause. Through the use of common rhetorical devices as well as less obvious strategies, this advertisement targets the viewer’s mind and succeeds in its goal of presenting the topic as a problem that needs to be solved. However, it is interesting to consider whether the problem that should be addressed is really animal neglect or something bigger, like the fact that many citizens prioritize

    Read More

  • A Rhetorical Analysis Of Hulu Ads

    1177 Words  | 3 Pages

    These commercials make the audience feel fear, love, guilt, or joy about the situation being shown. The American Society for the Prevention of Cruelty to Animals or ASPCA for short shows commercials to get donations that will help prevent animal cruelty and rescue animals all across the country. I have not seen this commercial on any of the apps on my phone however this is a commercial that I see often on regular television. The target audience of these commercials is animal lovers; it could be a child or an adult. The use of Pathos in the promotion of joining the ASPCA or giving a one-time donation uses animals that look sad, hurt, homeless, abused or scared needing help. It is very effective as it makes the intended audience either want to donate to help the animals or to rescue one through adoption to give it a better life. The type of music played goes along with the feeling of sadness and helplessness that the animals are feeling and makes the audiences feel sad as well. These commercials also either use the voice of a celebrity or show the celebrity holding a dog or cat while giving information about how to help the animals. The audience is shown abused, beaten, or neglected animals and asked for donations to help give medical care, food, shelter, and love to them. The commercial is effective as it pulls at the emotions of animal lovers

    Read More

  • Use of Ethos, Pathos, and Logos in a Vicks NyQuil Advertisement

    1198 Words  | 3 Pages

    Advertisements often employ many different methods of persuading a potential consumer. The vast majority of persuasive methods can be classified into three modes. These modes are ethos, pathos, and logos. Ethos makes an appeal of character or personality. Pathos makes an appeal to the emotions. And logos appeals to reason or logic. This fascinating system of classification, first invented by Aristotle, remains valid even today. Let's explore how this system can be applied to a modern magazine advertisement.

    Read More

  • Liberty Mutual Commercials Analysis

    362 Words  | 1 Pages

    Almost every commercial uses Pathos, an appeal to emotions, to convince the viewer that their product is the best choice for them. The use of Pathos enables the persuader to reach out to the audience in a subconscious or even unconscious level. Emotion creates a bond with the viewer and the advertiser. Liberty Mutual commercials convince us that they provide the best coverage and benefits, such as 24 hour road side assistance and easy repair estimates. In particular, their commercials stand out as as one who uses humor and fear, and then provides reassurance to coax us to chose their insurance over others.

    Read More

  • Ronald McDonald House Charities

    917 Words  | 2 Pages

    We are privileged to have our own Ronald McDonald House here in Omaha, located at 620 South 38th Avenue in the downtown area. In 2013, the Omaha Ronald McDonald House recycled around 35 million pop tabs donated by local schools, businesses, organizations, and families. Additionally, the chapter holds various fundraisers throughout the year, open to public participation. Some of this year’s upcoming events are the Omaha Golf Classic at Shadow Ridge Country Club, the Kids and Clays Shooting Sports Tournament in Brainard, Nebraska, the vinNebraska Wine Event, and the Wings and Wheels Auto and Air Show. If you would like to volunteer or learn more about Ronald McDonald House Charities or the Omaha chapter, visit www.rmhcomaha.org or www.rmhc.org .

    Read More

  • The American Red Cross

    574 Words  | 2 Pages

    It is important to know how the Red Cross began. It was in June 1859 when Henry Dunant went to Solferino, north of Italy. He was a spectator of a small but bloody war. French and Italians had a battle against Austrians. There were more or less 40,000 victims. He was completely horrified with the scene. He interrupted his trip to help the hurt and organized volunteers to save lives.

    Read More

  • Rhetorical Devices Used In If You Let Me Play

    973 Words  | 2 Pages

    This technique is commonly broken into three categories: pathos, ethos, and logos. The multi-billion-dollar company, Nike, is one of many companies that utilizes these techniques to not only sell their products, but present their values and morals as an athletic company. Nike’s, “If you let me play,” ad is a perfect example of a print advertisement that encompasses all three persuasion techniques. The ad has emotional appeal, using pathos to evoke feelings of strength and positivity in young girls and their parents urging them to embrace sports and physical activities. Ethos is a fairly simple persuasive technique for Nike to utilize due to their overwhelming success and popularity. With such a large company, it is easy to establish unspoken credibility. In order to establish further credibility, there are statistics and claims based on logical reasoning that exemplify an advertisement using logos to help the target audience understand exactly what Nike is striving to communicate. Through capitalizing on these persuasive techniques, Nike not only successfully promoted their female athletic apparel, but also educated the public on the importance of empowering young girls and encouraging them to participate in sports and physical activities for the overall betterment of their lives mentally, physically, and

    Read More

  • Rhetorical Analysis Of A Commercial

    784 Words  | 2 Pages

    The video describes how our society may not even care about the product being advertised, but we still read the billboard or watch the commercial. Also mentioned was the use of colors in a commercial, the marketing effects in politics, and even market research obtained by studying different cults. Frontline takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and how this rhetoric affects everyone. So whether this is in the form of a television commercial or a billboard, pathos, logos, and ethos can be found in all advertisements.

    Read More

  • Rhetorical Analysis Of Amnesty International

    903 Words  | 2 Pages

    Placing horrific events to the backdrop of the streets of Switzerland using the element of surprise to further draw attention to its ad, which in turns causes those walking by to take notice if only long enough to discover it’s only an ad and consider the contents long after the moment has passed. Not only is it a standard of Amnesty International to influence awareness through its ad, but its logo captures the logos appeal as

    Read More

  • Advertising Analysis

    1327 Words  | 3 Pages

    This paper will analyze an ATT commercial according to audience, purpose, context, ethics, and stance. The focus will emphasize the audience which the aid is trying to reach and how they do so.

    Read More

  • Colgate Persuasive Speech

    893 Words  | 2 Pages

    Persuasion is a part of our everyday life. Whether we are persuading our mother, using persuasion through speech, or through advertisements, we are using rhetoric strategies to get the response we desire. With the help of minor details in many advertisements, Ethos, Logos, and Pathos are a way of persuading the audience to buy or think a certain way. A Colgate toothbrush commercial used Logos, Pathos and Ethos to spread the word that they have the best toothbrush of all, in which they target everyone who has teeth. Through the use of advertisements, Colgate has convinced the world that they have the best toothbrushes, they’re even recommended by dentists.

    Read More

More about Salvation Army

Open Document