Richard Gregory

At the present time, the world has been changing rapidly because technology was invented to help people's lives. It has converted how people connect and communicate with each other. It is really easy to acquire knowledge from all areas around the world. As a result, the quantity of global information increases rapidly. Some data is difficult and complex to understand such as technological, scientific or statistic information. Visual communication can help audience to comprehend large quantities of data by representing it through imagery. It is easier for the audience to perceive concepts and relationships that they had not previously understood by using informative approach to visual language. (Malamed, 2014 p. 10) So, it is important

The quality of his lectures and his demonstrations about perception matches the standards set by the Gestalt psychologist Ame and his co-workers ─ who are well known in the history of perception as well. (Gordon, 2005 p. 127) Gregory claims that sensory data is based on some sort of energy samples called receptors, but they are not important as our previous experience. Data has a past and a future, it changes itself and it influences each other. (Démuth, 2013 p. 32) He believes the sensory data process requires higher cortex center activity and learning. Data acquired by sensory organs are non-specific and unidentified. They need higher cognitive functions to search for a hypothesis that would be able to apprehend and translate sensory data in the most meaningful and the most likely way. (Démuth, 2013 p. 32) For example, various optical illusions or gestalt figures are based on our attempt to grasp some non-specifically shapes in to the most significant way. When people see a group of some points we tend to connect as lines. We believe when we see an object is incomplete or a space is not completely enclosed, we perceive the whole by filling in the missing information. (Gestalt theory: the law of closure) (Démuth, 2013 p. 32-33) Gregory demonstrations and matches the standards set by the Gestalt principles and this approach has been valuable to understand how

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