An Analysis Of Stefan Sagmeister

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Graphic designer and typographer Stefan Sagmeister has always had a unique way of viewing the world, therefore has created designs that are both inventive and controversial. He is an Austrian designer, who works in New York but draws his design inspiration while traveling all over the world. While a sense of humor consistently appears in his designs as a frequent motif, Sagmeister is nonetheless very serious about his work. He has created projects in the most diverse and extreme of ways as a form of expression. This report will analyse three of Stefan’s most influential designs, including the motives and messages behind each piece.

On September 13 in Waagdragerhof Square in Amsterdam, Stefan and his team began a major project for the eyes of the public. The coin project was inspired by the appearance of the stone plates covering the plaza floors. What took eight days, and the help of many volunteers came one of Sagmeister’s most influential works in society. Sagmeister created a design/plan for this large-scale area; collected 250,000 Euro cents sorted into four different colours, and carefully placed them over this 300-m2 area according to the master plan. This quote reads: “Obsessions make my life worse and my work better” - Stefan. The use of calligraphy and modern
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He uses extreme methods to attract attention to his artwork and in doing so, challenged the social norms. In his early life, Sagmeister had been keeping a running list of life-learnings in a diary titled ‘Things I Have Learned In My Life So Far’. Eventually, he translated these private thoughts into a series of typographic artworks and public installations that shocked society, exploring everything from obsession, confidence and love; the list of quotes was influenced by the personal experiences he gained throughout his life. However, the hidden message behind these works was left open for

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