Rhetorical Analysis Of Pink Clinique

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Cosmopolitan is a magazine for women all over the world. It encourages the natural beauty within a woman and how to feel confident with all the new products presented. The majority of the products shown in this magazine are mostly beauty and personal hygiene produce. Cosmopolitan also demonstrates a variety of facial products that buyers can consider to help their individual skin. In between all these amazing products, the ad for Clinique is indicated. Clinique’s advertisement effectively persuades its target audience to purchase their hydrator through the use of ethos, logos, and pathos. This ad depicts an original style that can contribute to grabbing the audience’s attention. Starting off with a light olive green color that covers the entire background of the page. On top of this background lays three Clinique hydrating products of different colors. First, with a light pastel pink creme …show more content…

This may be necessary for the consumers because it gives them a range of the expense of the product and an idea to see if it is actually worth buying the product. Another example of logos is the specific link given also at the bottom of the ad. Being able to give a link in the ad will make to consumer suggest that the company is concrete about the specific details given of the product. The final indicator off logos involves the word “hydrator.” Less obvious but effective, its terminology points out the specific use of the product. Adequately the word reensures the reader of what exactly they are reading about and if they might truly be interested. Another logical strategy shown is the fact that states the product is “100% Fragrance Free.” This appropriate fact are useful in a sense that if the consumer wants something without any fragrance this is the product to

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