Rhetorical Analysis

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“Not responding is a response - we are equally responsible for what we don't do.” This quote by Jonathan Safran Foer accurately depicts what the advertisement produced by the animal rights organization is trying to convey. This ad is trying to display the mistreatment of circus animals by using ethos, pathos and logos to convince us that making a mockery of animals for our own amusement is a perverse and vile act. Despite being scientifically proven that animals are emotional beings who can feel pain and happiness similar to us, little has changed in the way we treat them. This is because we as humans prefer to not think about issues that upset us, or we feel that someone else will fix the problem so we don’t have to worry about it. The campaign …show more content…

Once the viewer makes a connection between circuses and their inhumane practices, it increases the chances of that person choosing to support animal free circuses. The text refers to circus animals as “human caricatures” which projects these animals as mere sources of entertainment rather than living creatures. This line also makes a connection between the word “caricature” and the painted faces of the animals, enhancing the aspect of pathos and ethos in the viewer by appealing to our moral values of respecting any form of life. The circus script further goes into detail of the cruel treatment of animals, this in turn creates disturbing imagery in the audience’s mind that connects to their emotional side of thinking and reasoning. “The crack of the whip against the animal’s stinging wounds.”, “…the injuries and the electric shocks.” “Come and see the famed number of cages and tightly binding chains allowing no escape from endless training sessions.” These three lines are meant to jolt the audience into realization and an understanding of the unending torture that the animals go through at the hand of their trainer’s whips. The line “…repetitive choreographed routine typical of depressed animals under great stress,” connects to the imagery of the lion and its painted facial expressions. The lion has happy clown makeup on its face, but underneath …show more content…

Upon further examination, the viewer is able to see a noticeable contrast between the gloomy expression of the lion and the sardonic clown make-up. This creates the effect that the element of happiness seen in circuses is artificial and that the joy shown in the performances is a farce. Once the viewers manage to tear their gaze away from the picture, their attention is drawn to the text on the side. This part of the advertisement is more effective than the picture as it uses the ringmaster’s tone to show the animal’s perspective of how it feels like. The dissimilarity between the ringmaster’s speech and the actual message being transmitted created a mocking tone throughout the text, which makes the audience feel guilt. It makes them realize that their enjoyment is at the expense of innocent animals. Finally, the last thing that the viewer’s see is a banner with the bold letters “Animal Circuses: Don’t be part of the show.” These final words deliver the main message of the advertisement, which is to not participate in events that promote the abuse of animals for

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