State Farm’s ad in Time magazine (December 2015) accurately targets young well educated adults who are in a professional job. State Farm’s ad is a picture of a professional looking mother and her kids getting into they’re grey van. The grey van is split in half and the right side is missing. The other half of the van is replaced with the right side of a RV. Outside the RV an older looking woman and her husband are camping out. In white letters cut out of a red block. It says “INSURE YOU NOW” (Pg. 43). That phrase is over the mother and her kids. Over the RV and older woman it says “ENSURE YOUR FUTURE” (Pg. 43). State Farm’s ad reaches toward young, well educated, professional looking adults. The ad does this magnificently through color, layout, …show more content…
Firstly there are many colors that have many different hidden meanings in the ad. This paper will talk about the meanings of the colors white, red, and grey. These three colors meanings and why they are placed were they are in the ad. The ad’s layout is also well done, and precise laid out. The paper will use a list that tells what makes an ad layout exquisite. The writing of the ad is impeccable. There are three reasons why the State Farm ad’s writing is extravagant. State Farms ad meets these requirements and many more.
State Farm’s ad in Time magazine (December 2015) accurately targets young well educated adults who are in a professional job. State Farm does this through color, layout, and wording. All of the many colors in the world have different effects, and meanings. State Farm uses the color white to show safety in their ad. The first important color the ad uses is white. The color white is like all colors, except in its meaning. The color white means purity,
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The first essential thing to an ad is to have you logo on it. Angela West writer of ‘5 tips on How to Write a Killer Slogan’ says the logo will promote brand identity (1). The young well educated, professional adults have probably seen a State Farm commercials with J. K. Simmons. The logo of State Farm will be familiar sight with the young professional adults. This is good for State Farm because the reader will with no doubt read the ad due to them being familiar with the State Farm logo. Second State Farm then keeps it simple with their logo ‘INSURE YOUR NOW, ENSURE YOUR FUTURE’. Most young, professional, well-educated adults are busy with life. If an ad had a long slogan most people would not read it; due to the time it would take. West says you should keep the slogan short, simple, and words like ‘olfactory’ should be avoided (3). State Farm fallows this by keeping it short with 6 words. The ad is also simple, by saying if you insure with them you will be safe in the future. The final critical thing to do in the wording of an add is not to sound pushy or over sealing it. West says “this is a fine line to walk because you still want to present the idea of quality product without coming off as being too pushy” (5). State Farm does not do this in their ad. The ad doesn’t try to force feeding you information on what they will do to help you have a good retirement. The ad by State Farm has good writing in their
Nowadays, having insurance is a ‘nice thing’ to carry in case of emergency. In the U.S, most people should have at least one type of insurance. As for auto insurance, the law requires drivers to carry insurance when driving. Because of this need, the constant demand for having insurance drives many firms competing in this saturated market. In this analysis, the focus attempts to show GEICO Insurance promotional strategy in communicating its products and services to the market and identifies the effective ways in growing the brand-awareness.
The blues and whites catches a consumer’s eye and brings out the other elements of the advertisement. This is in stark contrast with the Sheba advertisement. Their advertisement’s color did not go well together and did not seem to fit. Also, the Fancy Feast advertisement had good texture, which helped catch the eye of consumers. The Sheba advertisement did not have much texture and was very bland.
Allstate Insurance makes itself notable by employing a commercial that divulges a short story of the consequences that a distraught teenage driver can inflict while on the road. Its use of various visual and verbal elements makes the advertisement acutely effective since it seizes the audience’s attention with colorful and amusing displays, while alerting them to the dangers of uninsured vehicles in a memorable way. Moreover, the commercial’s tactful use of several fallacies serves to distract and humor the audience into being swayed by the company’s claims. In short, the advertisement combines all these tools into making an effective, persuasive, and interesting campaign.
How is it that the advertisers take our mind from the image on the page to the thoughts that progress in our head? To figure this out let us more closely examine the images, or signs, that have been presented to us. Let us first examine the image of the man in the ad. He is dressed casually "preppie", wearing khakis and a blue, collared shirt. Tucked under his left...
The video describes how our society may not even care about the product being advertised, but we still read the billboard or watch the commercial. Also mentioned was the use of colors in a commercial, the marketing effects in politics, and even market research obtained by studying different cults. Frontline takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and how this rhetoric affects everyone. So whether this is in the form of a television commercial or a billboard, pathos, logos, and ethos can be found in all advertisements.
The advertisement's rich red coloring immediately strikes a viewer with exciting and salacious overtones. The red lettering, border, cigarette package, and swimsuit all emphasize social and physical pleasure. The other colors' absence only strengthens the red coloring's implications.
In today's world of consumerism, there is great competition among businesses to sell their product. It goes without saying that in this complex society exists modern technology that has lead to the development of various media platforms. In turn, these various platforms are used by corporations to advertise their product. On that topic, there are various tools of advertising that corporations implement with their choice of media platform to sell their product more effectively. This paper will analyze the advertising tactics that are present in two poster advertisements, both of Lexus vehicles.
This essay is an analysis of two advertising posters, one of being a modern piece of media, the other being aimed at the previous generation. I will be reviewing posters from Coca Cola and Benetton, the latter being the modern piece of media in this comparison.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Berkman, Herald W. and Gilson, Christopher. Advertising: Concepts and Strategies, 2nd ed.. (New York: Random House, 1987). 244.
The front face view allows the viewer to see the problem and or situation at first hand. It is the image that attracts the eye to first. Smoking is a well-discussed topic in the media; due to it kills lot of American’s lives. The way the shadow of the hand hits the background gives the illusion that the cigarette is a gun. The symbolizes that smoking the cigarette is like putting a gun to your mouth. The ad is in black and white, which allows the reader to feel the mood of the ad. The black sets the mood of sadness and death. Black in the art world means death and pain. The white resembles purity as stated in “ How to Read Literature like an English Professor” by Thomas Foster. The purity of you life is leaving when you smoke. These symbols allow you to connect with the ad more.
The first advertisement I found was from the AARP, showing a silver-haired woman in a red gown. The tagline on the advertisement said "To most marketers, consumers die the minute they turn 50." This statement pointed out that older people aren’t getting the advertisements they deserve. I found this interesting since it was the exact conclusion I had come to mere moments before. This advertisement could be extrapolated to show the stereotypes that older people don’t need to be advertised to because they are not a profitable population. It could be getting at a commonly held belief that as one ages, they become more and more predictable and less accepting of change. Therefore, they are less likely to buy a new or different product, and thus advertisers should not even try. Presently, the commercials and ads seem to all be pointed at 18 to 25 year olds who only care about sexy people, beer, and sports, an interesting phenomenon which was easily visible in my search.
Tellis, Gerard J., and Tim Ambler. The Sage Handbook of Advertising. Los Angeles: Sage Publications, 2007. Print.
Advertisements are pieces of art or literary work that are meant to make the viewer or reader associate to the activity or product represented on the advertisement. According to Kurtz and Dave (2010), in so doing, they aim at either increasing the demand of the product, to inform the consumer of the existence, or to differentiate that product from other existing one in the market. Therefore, the advertiser’s aim should at all times try as much as possible to stay relevant and to the point.
Creating a creative advertisement that stands out from the crowd is essential for any company’s growth. A common communication strategy is for companies to break through competitive clutter in order to shape consumers attitude and intentions. A creative ad is able to catch the attention of onlookers with the added wow factor. Interest in an ad is influenced by surprise, information and benefits. Comforts fabric softener ad (See appendix 1), is a great example of this as the ad displays a perfect visual for their product with an added touch of humor to draw potential customers attention to the ad. Their ad clearly conveys the message of their product without the need of a