Retweet To Revolution Research Paper

Madison Browne

Retweet to Revolution

Social media has been an evolving idea since the beginning of the internet. From connecting with friends, family, and people with similar ideas as yourself, social media is the future of linkage institutes. A ¨retweet¨ can be described as a repost or a forward. The versatility of a retweet is unimaginable. This could result anywhere from a teenager from California seeing a tweet about the latest outbreak in the United Kingdom involving the Brexit crisis. Although social media is used to inform an individual on local and world-wide events, social media is also used to connect individuals together with similar plans and morals as yourself. The evolving use of social media in the last 10 years have sparked

This may be because of how a business may treat their workers or how a product is made. Social media has taken an evolving role to how influential these boycotts have become. An individual may see on their twitter feed that a company tests their products on animals. As the retweets on this information increase, many individuals may decide that it's not worth it for them to spend their money to endanger animals for the sake of matte lipstick. Although the individuals who go out of their way to boycott businesses like these seem to come off as ¨picky,¨ they are boycotting to create issue awareness for the misuse of the products. The symbolic motivation that the consumer has for boycotting the product can be taken on many platforms to eventually change how businesses create and sell products. It is shown that consumers are more likely to participate in a boycott if the information is presented to them is correct. While that may seem as evidential, without the role of social media, news coverage and current events have less credibility and may take longer to develop. Social media has been able to increase the willingness for individuals to participate in the boycotts because according to research, individuals are more willing to participate in a group or protest if there are other known participants or if the issue is widely known by other people. Social media has become a linkage institute for these ideas to become known around the world. While some mass media outlets may not focus on the latest ¨March For Our Lives¨ protest, social media can be an unbiased way to receive information and become connected with the latest issues involving gun violence in