Impact Of Ethical Consumerism

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The Rise and Impact of Ethical Consumerism

• Ethical Fashion

2017 has seen the rise of slow-fashion movement. More fashion brands, from small boutiques to well-known labels, are bringing more ethical choices than ever before to modern consumer markets. These range from selling the products made from organic, sustainable and recycled materials, fair trade practices, and cruelty-free methods to build a sustainable business model rejecting the environmental and ethical issue.

Not only the fashion industry is moving towards ethical environment but consumers are more concerned about it. The relationship between ethical fashion and consumer purchase behavior is getting stronger. Consumers prefer eco-conscious shopping and willing to pay a premium …show more content…

Ethical Consumer Markets Report 2016

The chart above demonstrates that consumers are concerned about ethical as well as environmental issues. After animal welfare, labor standards and human rights issues are two of the main reason to boycott the products. These reasons make the clothing industry to be more transparent about every product they make. This improves the working conditions of the workers.

• An overview of ethical fashion brands from the UK

As the data is analyzed in the ethical consumer markets of UK, UK-based two fashion brands with the ethical approach are chosen.

Mayamiko

Ethical approach: Artisan made clothing, Ethical Trade Initiative Certified
Kown for: Colorful Prints
Product Range: Women’s apparel, accessories and tech accessories

CSR of Mayamiko

Human Welfare Animal Welfare Environmental Welfare
No forced/child labor Zero waste policy
Freedom of association and right to collective bargaining Solar-powered …show more content…

Action speaks louder than words.

Conclusion

Consumers are concerned about ethical products and demand is increasing day by day. They don’t only believe in “we are what we eat” but also “we are what we wear”. According to the finding, ethical consumers are more interested in reusing the clothes rather than buying a new ethical garment. Thought’s approach to passing the garments is exactly what ethical consumers are looking for. Their blog gives ideas to make a planet-pleasing difference by recycling old clothes through different methods.

People tend to purchase the product that has transparency. Although many consumers are aware of throwaway culture still the quantity is insufficient. Retailers should take initiatives to raise the consumer awareness and educate them about the ethical issues faced by the world through the fashion industry. Following two ways can actually make a world better place:
- Change the mindset in a large proportion of humanity including some corporate and political leaders.
- Sufficient consumer demand for clothes that are respectful to people, planet and product.

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