Annie Simons
Is hashtag activism better than doing nothing?
Social media has acted as a tool in producing change by “hashtag activism,” the action of supporting a cause that is being advocated through our social media such as Twitter, Instagram, Facebook and other networking sites. However sometimes it could be criticized for it lack of effectiveness and promotion of lazy activism, its social media’s way of raising awareness on issues.
There have been many occasions where social media has been a prime source of information, Kony 2012 being one of them. The hashtag “#Kony2012” targeted a Ugandan military leader Joseph Kony, who is known for “abducting children” and turning them into child soldiers and sex slaves. In an effort to draw attention,
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As social change is dependent on transformation at an individual level, Twitter makes itself helpful as a campaign tool. When victims see that others have endured the same trauma, it directly helps them as they can see that they are not alone in their pain. Even if they do not feel support by those they directly interact with in life, they know that people do care about them.
While it cannot be denied that hashtag activism is an effective method in spreading awareness of a cause, the tangible achievements attained from physical protests perhaps outweigh those on the Internet. The absence of organization and leadership found in many Twitter based campaigns have some people critical of the realistic capability these movements have in comparison to the street pounding tactics used during the civil rights movements. When comparing to past history, now the most common form of demonstration is retweeting another’s thoughts or giving a “like” on Facebook. Sure, online petitions are digitally signed, but the automatic signature lacks the passion displayed by movements that have come before. For a movement to be successful in a technology driven generation, a blend of both engagement and hashtag activism would produce the best
Malcolm Gladwell’s article "Small Change: Why the Revolution Will not be Tweeted" raises a significant question about the prospective contribution of web-based social networking to the advent of progressive social movement and change. Gladwell bold declaration that "the revolution will not be tweeted" is reflective of his view that social media has no useful application in serious activism. Contrasting various elements of the “high-stakes” lunch-counter protests in Greensboro, North Carolina in the 1960’s with the “low-stakes” activism achieved through social media, Gladwell concludes that effective social movements powerful enough to impose change on longstanding societal forces require both “strong ties” among participants and the presence of a hierarchical organizations. In contrast, Gladwell characterizes the social networks as an interwoven web of "weak ties" that is inherently devoid of a hierarchy. Gladwell’s prerequisites for social movement are firmly based in strong body of sociological evidence, but his views regarding the nature of online social networks are laughably lacking in foresight and obstructed by a misleadingly selective body of evidence.
Immediately following this summarization, she jumps right into her accusatory tone, using the terms “soft outrage” and “hashtag activism” to explain what celebrities are doing by posting about these events on their various social media sites. Cupp coins the term early on in her article, retorting “… one only needs to look back at some recent examples of other horrifying atrocities to know that mere symbolism and solidarity -- what I call the weapons of "soft outrage" -- will not be enough to stamp out terrorism in Europe or anywhere else (par. 7). Later, she adds another made-up term into reader’s vocabulary, “hashtag activism.” She defines this by commenting “even though [#BringBackOurGirls] went viral… hashtag activism hasn 't proven very effective in the face of violent Islamic extremism” (Cupp, par.
Malcolm Gladwell’s article "Small Change: Why the Revolution Will not be Tweeted" raises a significant question about the prospective contribution of web-based social networking to the advent of progressive social movement and change. Gladwell’s bold declaration that "the revolution will not be tweeted" is reflective of his view that social media has no useful application in serious activism. Contrasting various elements of the “high-stakes” lunch-counter protests in Greensboro, North Carolina in the 1960’s with the “low-stakes” activism achieved through social media, Gladwell concludes that effective social movements powerful enough to impose change on longstanding societal forces require both “strong ties” among participants and the presence of a hierarchical organizations. In contrast, Gladwell characterizes the social networks as an interwoven web of "weak ties" that is inherently devoid of a hierarchy. Gladwell’s prerequisites for social movement are firmly based in strong body of sociological evidence, but his views regarding the nature of online social networks are laughably lacking in foresight and obstructed by a misleadingly selective body of evidence.
Often times social media isn’t given much thought, and protestors come together and then fall apart. Violence strikes, extremist messages are conveyed, and the central goal becomes lost. If our society looks at social media in a different light, we could find a way to strengthen our activism, instead of ruin it. Twitter isn’t going to disappear, Facebook won’t get shut down, people aren’t going to throw away their phones. We have to adapt. Transforming how we can integrate technology, instead of banishing it, is our only option, because let’s be honest: millennials are too connected. But maybe if we stop seeing this as a bad thing, and rather an adaptive necessity, then our revolution can continue. As Gladwell explains, activism “challenges the status quo” (4). So why not challenge the way we view social
Throughout history, social movements have continuously formed because of a person who had the courage to stand up against the injustice they witnessed in every day live. When I was a child, I remember feeling as if it takes a superhero-like person to start a social movement. However, I have found that through the use of social media today, any person with a passion for making a change can spark a social movement. Social movements are a powerful way to help people believe that their voice matters and they should stand up for what they believe in. Before the advancement of technology, it took a lot longer for social movements to become prominent in society’s media outlets because of the difficulties of not having enough time in one’s life to
Because the justice system isn’t always in favor of the innocent, people have started to stand up for their rights. Whether it is by protesting or even showing their support on social media, this nation’s youth is standing up to these injustices and demanding their rights back. They are a community standing together against injustice. Social media has paved a way that allows today’s youth to connect and collaborate in order to achieve this. They come together through art, music, literature, protests, etc. to illustrate their support. Social media allows the entire world to see what is really happening. Instead of being fed information by the media, they are able to hear and listen to the people who have been silenced. They are able to share experiences with one another, which results in the community available today
If the founding fathers didn’t stand up for the things they believed in we would have never separated from Britain and established our own country. However, today it seems like retweeting a cause you believe in or watching the new makes people think they are politically active or active in a cause. For example, “These days, however, most Americans think that just sending out a tweet or a social media post counts as advocacy” (Schwartz 1). When in reality they never had to leave the comfort of there home to make this stand. But, studies do also show that the more active people on social media for a cause may actually be more likely to get involved with the cause even farther and take action. “ But while calling yourself an activist for sending out a supportive tweet seems a little lazy, there are indications in the study that social media posts do translate to more involved behavior”(Schwartz 1). Depending on perspectives mass media can either hurt or help people will to stand up for their
#BlackLivesMatters is more than a hashtag, it is a social liberation movement. Coming to fruition in 2012 after the infamous Trayvon Martin murder case, Black Lives Matter was born as a reaction to the great injustice this case displayed towards a young black teen. As a social movement Black Lives Matter uses multiple communicative methods to spread their message. By combining traditional methods like peaceful protests called StandUp in their events calendar, with contemporary communication applications like Twitter, Black Lives Matter has gained much support and power. The key to the buzzing conversation surrounding Black Lives Matter can be attributed to their integration of popular communicative techniques, specifically Twitter. By combining
Technology has had a negative impact on this generation- we have lost and forgotten many things because of it. In Malcolm Gladwell’s “Small Change: Why the Revolution Will Not Be Tweeted”, he discusses the difference between social media activism and “real” activism and the loss of human connection that he has identified. He believes that with social media activism, we lack the connections a community should have because we don’t get together in person- we are satisfied with being connected through technology. He also thinks that as time goes on, we will only get worse when referring to the ideas that we are delusional because the issues we fight about (such as getting phones taken away) aren’t as important as we think.
While many people throughout the world see social media as a trendy new application in the service of personal amusement, the political upheavals in the Arab world have shown how it can change the dynamics of modern day activism. The Arab Spring Uprising interlaced social unrest with a technological revolution. Blogs, news websites, twitter feeds, and political list servers became avenues for communication, information flow and solidarity. Being capable of sharing an immense amount of uncensored information through social media sites has contributed to the success of many Arab Spring activists. Social media played a role in facilitating the events of the Arab Spring, but the main issues are rooted in a broader set of economic, political, and social factors. This paper will examine how social media impacted the Arab Spring Uprising. Specifically, I will look at how social media introduced a novel resource that helped to created internet activist communities, changed the dynamics of social mobilization and revolutionized interactions between protesters and the rest of the world.
“Small Change: Why the Revolution Will Not Be Tweeted” by Malcolm Gladwell is an article published in the Annals of Innovation, by The New Yorker magazine. Gladwell starts with an example of true activism. He opens the article with a depiction of how the Greensboro sit-ins contributed to the beginning of the Civil Rights Movement. Then the author supplies two examples of protests that have taken place in recent years that some people have said were started and organized on Twitter. He then goes on to clarify why Twitter was not a factor in these events and how media and government can distort certain truths about social media’s role in protests. The author continues the article by explaining why communication and relationships were more efficient before the era of social media and then compares social networking from the past and now. He uses this strategy to illustrate social media’s effect on how we interact and our commitment towards one another. Gladwell goes on to explain the organization of activist groups of the past and its
Social movements come and go; they represent all manner of political aspirations, and aim to achieve their political objectives by influencing a particular target group’s opinion. Some groups reach out directly to just a few key decision makers or constituencies, while others act more indirectly by broadcasting their message to as wide an audience as possible. Popular forms of social media have played a significant influence in social movements throughout the last few years. Two prominent examples are Ai Weiwei’s use of the social platform: Twitter, and the use of Yik Yak at the University of Missouri. Social movements rely on the media for the mobilization of political support, validation in the mainstreams discourse, and opportunity to broaden
In order to use social media to promote your advocacy, online activist need to know the effects social media has on activism. The first effect of communication is audience engagement is needed. Many of the issues that went viral like the ALS ice bucket challenge had some sort of audience appeal. The supporters were doing an action and challenging their friends to do it also. By doing that, it was raising awareness and gaining donations. On the word of an article about the ice bucket challenge stated, its playing on what you know young people do, and you are using that to create this awareness and raise money (Madison). This generation is always trying to outdo themselves, who is going to be the next big youtube sensation. The winners of this knowledge monopoly is all the groups whose activism worked and got recognition. The losers are the advocates whose issues got "liked" by slacktivist, maybe someone shared a post but it did not go viral. Secondly, putting activism on social media is a given, it is a place where the supporters are already at. In an article in Psychology Today, Pamela Rutledge, PH.D. says social media is changing public awareness by the word of mouth persuasion (Rutledge). Social media users often connect to those who have their same views, finding supporters of an issue or cause on social media should amplify the advocacy. For example, according to the article in the Sentinel, since the ice bucket challenge went viral, the ALS Association has seen more than one million new donors and received more than 80 million dollars in donations as of August 2014 (Madison). Even though the ALS ice bucket challenge was a success and proves activism on social media can work it can set up some advocates for failure. The unexpected consequences of the effects on social media activism is that people are thinking that they can do the next ice
The digital unarmed strategies in Arab Spring are not the substitute to the physical actions and insurrections, yet they worked jointly with the traditional insurgency methods to reach greater audiences and appeal more public support. Social media is not the strategy that sparked or guaranteed the revolution, but it vitally contributed to the spread of movements.
Social media activism has no sense of organization or leadership. According to Gladwell, “Networks don’t have a centralized leadership structure and clear lines of authority, they have real difficulty reaching consensus and setting goals (Gladwell).” Organizations find agreeing and establishing goals problematic. Not having the ability to set specific goals and complete them effectively leaves networks vulnerable. Using social media lacks the organization required to properly execute an aim for a group. It is quite obvious that since anyone can take part in social media sites and simply the vast number of people online; it would complicate anything that they were trying to achieve. Working even in small groups of people can create difficulty. Social media increases the number of people. So using social media as a platform for activism can prevent change from