Nordstrom Pros And Cons

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The retailer I choose that is doing omniretailing is Nordstrom. Nordstrom has in-person stores as well as an internet shopping website. Linking Nordstrom’s online and store businesses gives the customers the opportunity to shop where they want and of convenience to them. From my point of view, as being a frequent shopper at this store, I find Nordstrom’s multichannel strategy very effective. Some pros of doing a store retail channel is that customers can actually touch the products, they receive personal customer service, and immediate gratification after purchases. Pros of the internet channel is that there is a greater selection, Nordstrom can provide more information for products, and collect more information about shoppers. Drawbacks

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