I am a Registered Graphic Design (RGD) professional with deep design experience, and 11 years inspiring and leading creative teams, garnering creative awards in the process. I have a proven track record in delivering effective communication and developing highly skilled and sought after graphic teams. I have spoken numerous times at industry events on effective in-house teams as well as presenting a project case study at an RGD Accessible Design conference. I believe I have a depth of experience that is a steady influence in a team setting.
As the HOOPP Creative Services Manager, I will bring the following strengths:
Creative vision: With a passion for design, colleagues can count on me to interpret strategic, creative, and technical challenges and bring them to life with an articulate vision for my team. It’s in blue-sky sessions where I feel I have the most impact – listening to the issues and making the unapparent connection in solutions. Branding, strategy, and an engaging connection with the audience are the elements I balance in building compelling communication.
Effective leadership: As a leader, I have a keen sense of tact and diplomacy and achieve buy-in communicating with clarity at all levels in an organization including board level interaction. With staff, my
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An example of how this all came together was the Chartwell Senior Star competition – an American Idol for seniors. A seven-year national TV special, as the In-house Producer and Creative Director. I was responsible for the print and online promotion, in-house production and venue coordination as well as approving the final edits for broadcast. This project was a unique vehicle that generated the highest amount of earned media in the history of Chartwell, and directly translated to higher brand
Many definitions exist on what leadership is. Despite the many differences in definitions, they all describe the leader as someone who influences others. Leaders transform individuals around them allowing them to work to their full potential. In order for a leader to be successful they must be knowledgeable, self- confident, and effective communicators. These characteristics will create a positive workplace environment that results in an increase in productivity. Leadership is not defined by titles or salary. Leaders must acquire their skills and continue to improve on them through learning. Good leaders provide a vision and help motivate others to make that vision happen. The leader must be effective and successful in creating a strong institution.
In order to be able to understand what makes an effective leader, it is first essential to understand what leadership is. There are many varying perceptions about the concept of leadership. Different types of leadership focus on different principles that range from the character traits of the leader to the change the leader brings. However, at its core all types of leadership consist of the following components: a process between the leader and followers, influence, and a
“Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others” (Welch). Leadership is inspiring others to learn more, do more, and become more. Ineffective fail to possess certain characteristics which effective leaders do. Willingness to help others, selflessness, and strictness; these are the qualities of a both good and effective leader. Without these qualities, leadership would fail and being a leader would mean nothing.
Leadership is not a role which should be readily appointed to someone nor can it be successfully thrust upon the shoulders of just any individual. It is a characteristic that is acquired, developed and honed through a varying multitude of life experiences and lessons learned. This includes personal and professional experiences, forethought and vision and the ability to aptly conceptualize and value the necessary ingredients of positive leadership.
Many Scholars characterize the core qualities and skills necessary for an effective leader. Useem defines leadership as “Creating a vision and translating that vision into actions”. Historically, an effective leader was assumed to be exceptionally knowledgeable, authoritative, and dominate. Those leaders applied the command and control method to lead an organization. With the passage of time, this definition has been changed. The modern definition of an effective leader is honest, courageous, trustworthy, inspirational, and result-oriented. Today’s leaders create shared values and vision, and empower others to achieve their targets.
There are many different things I think of when I think of what leadership means to me. My idea of leadership is to be able to inspire others, get them excited to do something, motivate them and set an example to others. I also think that showing respect to others is a key part of leadership. You don’t just need leadership qualities, but you need to be a successful leader. To me being a successful leader is being able to have people follow you and not disrespect you. If you are a great leader your followers start to respect you more. To be a leader you also need to have certain qualities like being sociable, intelligent, have patience to deal with situations. A leader needs to be motivated or they will be a failure. I think I show leader ship all the time inside and outside of school. “A leader is one who knows the way, goes the way, and shows the way (John C. Maxwell).
There are many characterizations of leadership and even leadership professionals have diverse views about it. Leadership is not about your position, power or rank, for me, leadership involves the self-awareness, identifying your weakness and strengths. The ability is within each of us, but not everyone makes the decision to develop and mature the skill. From another standpoint, the leader should be able to
New and ever changing technology allows endless possibilities for design. As a creative director, it is important to grow with technology and the times. Coming up with a new and creative idea can be difficult with the mass production in advertising and graphic design. With the new technological era, it is much harder to come up new ideas. Now a single design can be quickly replicated with seconds, so the creative director works closely with a copywriter.
Design is thinking made visual. As creating visual in design thinking, it's about concepts, ideas or about the solutions for problem solving. Human brains process visuals 60,000 times faster than text. About 93% of all communication is nonverbal. Ones can gather a story from an image, rather than a word on its own. Storytelling is therefore a critical skill that a designer must all develop if he or she desire to become great visual thinkers. Based on the Universal Principles of Design, storytel...
Creating a vision, carefully crafted, can help the team know who they are and who they are not. Miranda was able to get buy-in to her vision through her reputation and strategic thinking. Creating a vision for Runway proved to be very effective for Miranda to motivate the organizational member and get them to perform well.
According Carpenter, Bauer, Erdogan, (2009), “an effective leader was defined as someone with the ability to influence and motivate others not only to perform work tasks but also to support the organization’s values and meet the organization’s goals” (p.70).
Being a good leader means being able to guide people or organizations such as businesses. Being a leader means you have leadership in you, it means you have a set of skills that not everyone can possess and you can apply them to the situation that you are in. Not everyone can be a leader because not everyone can step up and take over a situation or maybe they don’t care enough to do something about it. A leader has to possess the following and more qualities, honesty, communication skills, confidence, commitment, intuition, a positive attitude, and creativity.
Leadership skills: Is capable of thinking strategically. Can anticipate future consequences and trends accurately. Puts the team before the individual’s welfare. Coaches and develops employees. Is confident with his/her decision making and vision. Leads by
There are so many aspects to being an effective leader, yet they are so easy to achieve but some leaders do not care to. Effective leaders must motivate, value their employees, solve problems, and be accountable. An effective leader is said to know the organization, the purpose,
‘Creative without strategy is called “art”. Creative with strategy is called ‘advertising’. Creativity grabs attention. People are flooded with millions of ads each day, but screens most of them out. Creativity allows advertisements to get past the filtering process and appeal to the intended audience. (Altstiel & Grow 2012) Advertising agencies nowadays are forced to think outside the box, by looking at the bigger picture and constantly discovering new ideas and ways to grab people’s attention. A successful creative advertisement results from the ability to incorporate strategic concepts in order to draw the line between plain art and advertising. There are no rules, no patterns to creating highly creative advertising. (Lee 2000)