The two companies that created these search engines have billions of dollars and numerous other resources at their disposal available for the research, the development and the innovation of their products or services. But even if you have all the funds in the world at your fingertips, if you have a bad brand image in the consumers eyes your brand will have extreme difficulty inserting itself in the market. So how does the public perceive these brands? The public’s perception of these two products is very different. Most people see Google as ‘the’ search engine; people have grown up with it and its most people’s first stop when searching for something on the internet, in fact when people are unsure of something they’ll often use the expression “I’ll Google it”, this sums up how important Google is in everyday life.
The emergence of globalize trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets. In the quest for cheap marketing alternatives, these small businesses continue to use conventional marketing tools such as newspaper, magazine, radio and television advertisements, unaware of the advantages that Internet Promotion offers. All too often, these entrepreneurs focus on the disadvantages of Internet Promotion and fail to adequately take advantage of the opportunities that it presents. Moreover, their preoccupation with conventional marketing strategies is driven by a misconception that these are cheaper than Internet Promotion.
Blogs that should be dis approved by SEO services while branding client Paid links SEO services are often second guessed on websites that use paid links. Google’s bots and a special team at the company search for questionable linking patterns every single day more often than not some paid links are flagged which is a problem for the site. For example, if you pay for a few hundred links to be pointed to your website in the very same day, some links will probably be flagged as a sort of ‘irregular linking activity’. Links from totally unrelated categories will seem suspicious as well. The good old fashioned way of comment linking, manually will enable your blog grow though at a steady pace, the end results will be worthwhile.
Spin-out management: Theory and practice New startups often use internet to interact with their clients through which they detect low circulation cost and increase innovative goods. Most of the firms are flop because they cannot adopt new changes. For innovations, Internal R&D department is very essential for any evidence (Chesbrough, H. 2003a). High-technology companies do heavily investment for R&D department for revolution, because companies consider it challenging and this direct companies towards spin-off (Ferrary, M. 2008). Multinationsla or larger firm’s strategies are not flexible as compare to small firms, because small firms can easily merge or change their strategies according to the environment.
Limited Distribution channel reach: Although its logistics arm has kept cost’s low, the reach has been affected which is a weakness for Flipkart. Due to use of outsourcing, Global giants like Amazon & eBay can deliver the product anywhere in the country. However, Flipkart is still struggling in this field.But Flipkart is intensively trying to overcome this weakness by following various techniques. 2. Cost of Acquisition: Due to stiff competition in the market & low customer retention, the cost of Acquisition is high because Flipkart acquires a lot of customers through online advertising.
Nowadays, people are using emails, blogs and websites as a means of communication which helps us to save time and money, it also helps our customers to know about our service as and when they want. Customer service has become far better due to technological advancements. In this 21st century, even the way we promote our business has totally changed due to change in thinking of buyers. For example, earlier we used to depend on paper ads but now this is getting changed drastically by the use of online classified ads, TV and radio and ads many other new options that have become available for us to promote our products and services. Previously, it would be very difficult to get to know how a particular business operates and how they are performing in their business.
Increasing user confidence online is a constant challenge of website owners and entrepreneurs. With the widespread scams and frauds online, creating an environment where users feel comfortable interacting, using, and buying from a website is essential. User Experience (UX) design is essential to building user confidence. Make it Easy Website owners have less time than ever to impress and entice potential customers to learn more about their site. While some insist that tech savvy users require different interfaces than casual Internet users, a frustrating design is still a frustrating design.
As it turns out, my fears were unnecessary this time as I got my shipment with no problems. However, I do feel that a lot of people probably run into troubles while shopping online, and many people could be afraid of having personal or financial information leaked out while doing so. I also feel that online purchases are a big part of many of today’s businesses, and I would assume they must lose customers or potential customers due to the risks or fears associated with online shopping. Throughout this course we have discussed many aspects of technology and the topic of e-commerce, referring to the buying or selling of goods online, has been a part of that. (Baltzan, 2012) In class we have also talked about the digital divide, and how businesses have advantages over other businesses when they have access to technologies.
Most of the blog networks which are meant for link farms can be risky, can lead to Google ban and that affects your site too. Poor social media marketing While social sharing is great technique, it is being misused. Poor guest posts use a myriad range of services and software to have their posts ranked high. Using bots and other related software to share your content is not SEO approved. These techniques have led to several sites losing traffic and others being pulled down.
“Bason said the economics of selling Primark clothes online did not add up: At our price points we don’t think anybody can put a full service online and make money” (The Guardian, 2014). Retailing online is more complex for discount stores as their inventory is unpredictable. Processing, packaging and shipping are a costly part of retailing online for discount stores as their profit margins are disreputably low therefore the cost savings will have to be considerable to refute the delivery cost. Discount stores face the challenge of maintaining their reputation for value and selling low-cost products if inflation is on the rise and suppliers raise their prices. This may result in the need to rebrand as the number of items the store will ... ... middle of paper ... ...proved successful.