Quesada Burrito Restaurants In Canada

Franchise Management

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Introduction

Demand for Mexican food is probably the fastest growing in the restaurant industry in Canada. Steve Grill realized this and founded Quesada Burrito in Toronto in 2004. Although Burritos were doing well in United States and other parts in North America, none was in existence in Toronto by then. Despite having no experience in restaurant industry, Steve decided to take the risk of starting up a Burrito restaurant. His brother Greg, who was an information technology consultant joined the business later which was a major boost to the business. This led to expansion as the two opened up four other Quesada restaurants in a span of 6 years whose success was unimaginable.

People tastes and preferences in Canada have changes over time and they are increasingly looking for the tangy and spiced Mexican flavor. Canadians have become more adventurous especially with regards to food and drinks than it used to be in the past. In addition they have become more health conscious and choosy in their choice of what to eat and drink. Judging by the variety of dishes provided at Quesada Burrito restaurants, people fancy Mexican foods and the trend is not likely to change any time soon. Franchising has created room and opportunities for franchisees with better models for doing business (Fisher, 1998). The core reason for franchising was to develop a win-win situation where both franchisor and the franchisee made money. Franchising is an excellent way to grow your brand and as well as infrastructure that is well thought

If you compare the initial investment requirements with other franchising companies in the restaurant industry, you will notice that the price is relatively low. Unlike in other franchising agreements, design cost as well as blueprints is included in the franchise fee. In addition, the franchisee is at liberty to choose a contractor to put up the restaurant which saves them huge amounts of money. This franchisor aims at building a win-win long lasting relationship as well as encouraging team work in creating value for Quesada brand with the franchisees. Quesada Burritos provide customers with outstanding Mexican foods and drinks that have gained popularity in Canada. The restaurants have been rated the best in promoting diversity as well as the most thriving franchise in the restaurant industry (Norman, 2006). Quesada Burritos have leveraged technology in marketing their products. They have extensively applied social sites as well as websites promoting franchise arrangements to advertise their products and position themselves well in the market. Quesada ultimate goal is to build the number one Mexican food brand across Canada. If you have passion for restaurant industry, setting up a Quesada franchise in your preferred site is probably the best option for you taking into the numerous advantages and opportunities for growth available. It is a golden opportunity to