Qualitative Research Executive Summary

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The pie chart is an example of the promotions the research suggests as well as how much focus needs to be put on each of them.
Although the research performed for Lifeline Medical is thorough, some of the methods have limitations to them. For example, while the interview with Doctor Schneider is helpful to the marketing plan, Lifeline Medical is only limited to the opinions of Doctor Schneider. Although Doctor Schneider is a trusted member of the company's target market, other physicians may think differently about the questions in the interview. In addition due to the researchers presence during the interview, the interviewee could have answered differently to please the researcher. Finally, Qualitative research can be time-consuming for

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