In order to confirm and find what electronic forms of communication will be needed in the Public Relations field, heavy research was needed. I consulted not only books, but web sites as well. I wanted to make sure that I had a complete assortment of sources that would be the most realistic and comprehensive as possible. After sorting out my research, I came to these following conclusions:
1. Communications are widely used through out today’s Public Relation firms.
2. Accessibility is the key to connecting with people in that field.
3. Teamwork is everything.
4. What is needed to run a successful business?
5. What makes a good Public Relations agent?
6. Presentation of Materials
7. How to talk to your client
8. Financials
What forms of communication are used
Today’s Public Relations field is a lot more demanding today than it was just a few years ago. Money was more of the question than time. Today, money is still an object, but time is the key, with people always on the go, traveling and having to always be on the go, traveling and having fierce competition, staying in touch with new and old clients is key (Heath 34-102). The easier it is to locate someone, the better the lines of communication between customers and agents is. Public Relations firms provide the following “staples” for their representatives; pager, cell phone and palm pilot. In cases, it is Nextel’s and pagers. The ever- growing need to stay in constant communication with clients and the office will not stop growing.
People need constant communication many Public Relations firms, as well as the companies have intranet, extranet, internet, email programs, laptops, pagers, voice mail and electronic planners as part of their staffs everyday exposures. The laptop and everything else aids in making sure minutes and seconds. But this technology must be kept current (Lucenko 1-29).
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¨ Companies that grow larger need to keep in constant contact with both their employees as well as their clients.
¨The more technology grows, the greater demand for the company to keep up with it to remain “cutting edge.”
How to access people; in the firm and clients
The main go...
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...atter what you chose as your career, you have to pick something that is going to make you happy. As the research is concluded, the concept of being a Public Relations agent is not only enticing, but also something that I know I can do. With hard work and a lot of smiles, I can make a name for myself in the big bad world of business and life.
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Works Cited
Conference Board, The. Communicating The Future. New York: The Conference Board Press. 1999: 5-27.
Dowling, Grahame R. Creating Corporate Reputations. New York: Oxford University Press. 2001: 59-102.
Farrell, Bob. Interview. Boone, NC: By Carla Farrell. 5 Sept 01.
Heath, Robert. Handbook of Public Relations. California: Sage Publications. 2001: 639-800.
Holtz, Shel. Ongoing Crisis Communication: Planning, Organizing, et al. New York: AMACOM. 1999: 127-363.
Lucenki, Kristina. Public Relations on the Net: Winning Strategies. New York: Conference Board. 1999: 22-38.
Middleburg, Don. Winning PR In the Wired World: Powerful Strategies for the Noisy Digital Space. New York: McGraw Hill. 2001: 49-159.
Newson, Doug. This is PR: The Realities of Public Relations. California: Wadsworth. 2000: 122-392.
Initial patient visit: determine whether Invisalign could be used. Sent data to Santa Clara facility.
In order to stay current with market standards and competitive in the marketplace we too ...
Newsom, D., Turk-Vanslyke, J., & Druckeberg, D. (1996). This is PR: The realities of public relations 6ed. United States: Wadsworth Publishing
Article begins explaining how this era has seen new uprising of online communications like e-mail, blogs, wikis and instant messages. Although, there are many more methods to communicate, Kinsey explains how face to face communications is still preferred within the business setting. It is the most product
Bovée, C. L., & Thill, J. V. (2012). Business Communication Today. Upper Saddle River, New Jersey: Pearson Education.
Evolving communications technology has changed the way business personnel communicate within an organization. The use of technology allows companies to be more dynamic and adaptive to changes by allowing instantaneous communications via interconnected computer networks. This dependency on information and communications technology has evolved these emerging technologies as crucial tools for providing operational support to business communications tasks (Wilkinson, 2006). Remaining competitive is a primary goal of organizations and effective communications help companies achieve this goal. Competency in communications is considered the root of success for many activities including planning, organizing, team work, and leadership (Waldeck, Durante, Helmuth, & Marcia, 2012).
Today's advancements in orthodontics are offering more kinds of dental braces than at any time before. The available options for people to straighten their wrongly angled or misaligned teeth are increasing daily. Additionally, more and more people are seeking dental corrections.
Research conducted by (Wright & Hinson, 2009) shows many facts that are recognized by the Public Relations and educational practitioners which have many advantages over traditional media, especially with the excess to create a dialogue with the public in this global era. However, research also shows that Public Relations have not been able to capture value from this opportunity (Wright & Hinson, 2009). This certainly makes the race for Public Relations in order to maximize the potential of social media to achieve the expected goals of the organization.
The development and complete integration of the internet into everyday life has changed the modern perception of communication which, as a result, has changed the playing field for public relations practitioners everywhere. Social media opens new doors into the world of communicating and is undeniably useful for “anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization” (Horton, 2011). Through the successful creation of social media campaigns, an organization has the opportunity to create a positive public image, relationship, and lasting online presence that will benef...
Public relations are the management function that identifies, establishes and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends.
As organizations seeks ways to increase profits by filtering into international markets, many turn to the field of public relations as a way of reaching cross-cultural markets. Factors such as values, cultural differences, language barriers, beliefs, etc…in order to successfully promote an organization's products and services. Public relations practitioners have the responsibility to be the mediator between the organizations and public(s). According to Murphy and Dee (1992), " Public relations makes organizations more effective by building relationships with stakeholders in the environment that have the potential to constrain or enhance the mission of the organization." This role also involves disseminating and seeking information to the public. This information/feedback provides the public relations practitioners and the organizations with insight as how the publics perceive the organization.
“Some are born great, some achieve greatness, and some hire public relations officers” (Boorstin). Every aspect of a career in public relations is exciting and self-rewarding. The hours, job description, and clients give public relations specialists an exciting and ever-changing career.
There are many definitions of Public Relations and the basic definition is typically the same. However, interpretation of how PR is conducted plays a role in the outcome of many definitions of PR. For example, PR can be positive or negative depending on if the information is skewed with the intent to persuade in a positive or negative manner. Politicians use PR to influence voters to vote for them and to make their opponent look bad. PR encompasses so many areas and includes the public which are both internal and external (Seitel, 2004).
Public Relations has acknowledged public involvement as the most essential factor of the practice since its creation. However, the means and methods of reaching the public remained significantly limited until recently. Over the last decade, public relations has welcomed the use of varied tools, including new media, to further their reach and cultivate relationships with its publics. The term “new media” encompasses a variety of non-traditional methods including social media. Social media has become a significant catalyst in the communication sector of public relations. The pairing of social media and public relations has helped create new opportunities for brands through two-way communication, social case study campaigns, and social sharing.
Seitel, Fraser P. (2007). The Practice of Public Relations (10 Ed.). Upper Saddle River, NJ: Pearson Prentice Hall.