“Some are born great, some achieve greatness, and some hire public relations officers” (Boorstin). Every aspect of a career in public relations is exciting and self-rewarding. The hours, job description, and clients give public relations specialists an exciting and ever-changing career. The history of the career field of public relations all started when Julius Caesar hired a team to persuade the citizens that he was doing a good job running the area. Caesar’s influence led to public relations in the Unite States beginning in the 1800’s. Newspapers ran friendly columns to reward advertisers with “free publicity.” Then, in the 20th century, the official job title of “public relations specialist” came into play. Those first public relations specialists were publicity agents and mostly former journalists (Mogel). Now, having a career in public relations most nearly means that a person has the job of creating publicity for a specific brand or person (Lila B. Stair). Furthermore, a public relations career is much more closely grouped with media relations these days than journalism. In the book, Making it in Public Relations: An Insider’s Guide, it is said that Media relations is the most dominant function of public relations. Its basic role is the origination of press information and the handling of requests from the media about a specialist’s subjects and activities. After all, the main goal of specialists is to present a positive public image of their client to the public (Mogel). The possible types of clients and fields vary wildly from each other. Some specialists can work in public relations consulting firms and hold campaigns for many clients. Other specialists can work in the advertising departments of major brands and w... ... middle of paper ... ...s in public relations are always exciting and ever changing. The different aspects of the job, along with unconventional office hours and locations, make this profession one of the most desirable in the country. Works Cited Wetfeet. Public Relations. 2008. Wetfeet. 18 February 2011 . "Public Relations Specialists." Ferguson. Encyclopedia of Careers and Vocational Guidance. Vol. 5. New York City: Infobase Publishing, 2008. Jones, Brenda. PR Specialist Allison Hall. 23 February 2011. Lila B. Stair, Leslie Stair. Careers in Marketing. 3. Book. Prod. VGM Career Books. Chicago, 2001. Mogel, Leonard. Making it in Public Relations: An Insider's Guide to Career Opprotunities. Web. Prod. Lawrence Erlbaum Associates. Mahwah, 2002. Public Relations. 18 February 2011 . Public Relations Specialists. 2011. 18 February 2011 .
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(pg. 9.) He defines public relations as a positive process spanning internal and external communication. The process is intended to produce and maintain positive relations and organizational image as well as foster communication and organizational effectiveness. (Kowalski, pg. 13) Alternately, researcher Kenneth S. Trump offers this summary in his work Crisis Communications in a Digital Word: “Strong school public relations can be defined as good behavior, well-communicated.” (pg. 75) This is a succinct way of describing the purpose of a well-rounded public relations
On October 14, 2012, Felix Baumgartner flew up 24 miles above the Earth’s crust and jumped. He broke many world records that day (Mission History). Baumgartner broke the record for the highest exit altitude (24.21 miles) and also broke the sound barrier. He achieved the record for maximum vertical speed at 843.6 mph and longest freefall at 119,431 feet (Mission History). This stunt was thought up by a public relations specialist for the energy drink company Red Bull to get the attention of potential new consumers. A public relations specialist is one who helps a company or individual achieve name recognition and increase market share. Public relations specialists are necessary for every aspect of the business world and its an excellent career option.
What is public relations? PRIA (2014) defined that it is the process to build, maintain and reinforce mutual understanding between an organization or individual and its publics by the designed, planned and sustained effort. Also, it can be understood as a practice of managing the flow of information between an organization or individual and the public.(Grunig& Hunt 1984) However, these two definitions cannot fully describe the term of “public relations”. A long-standing CIPR definition mention a concept of “goodwill”.(Oliver 2009, p. 11) It implies that PR not only refers to publics’ awareness of the information about an organization or individual, but also highly
When looking into the variety of available jobs in Public Relations,, I surprised myself by what positions I was interested in. Of the 3 positions I selected for this assignment, 1 is in the sports industry and 2 ended up being in the world of music. I have always thought that I would end up in sports but it quickly became evident that though there were a significant amount of jobs available in sports, the majority of them were more closely related to marketing, whereas I am more interested in media and campaign development. This prompted me to look outside of the sports industry, and I was surprised to find numerous positions I was interested in. Though there are limited jobs available in the realm of PR, I have found through this assignment
Over the course of time, the idea that surrounds popular culture is mainly the fullness of ideas, perspectives and attitudes. Also within the mainstream of a given culture there are other phenomena’s such as images, videos and outlooks that shape the idea of how public relations is looked upon in the society today (Street 2004). In the past decade or two public relations has been portrayed through different texts, images, movies, shows and ideas that provide a critical analysis of how it is looked upon as a profession (Rhodes and Westwood 2008, 2]). In popular culture public relations is often depicted as being negative and devious (Morris, Goldsworthy and Corporation 2008). Over the period of time, entertainment mediums such as television
According to the Institute of Public Relations in 1987 “Public Relations is the planned and sustained effort to establish and maintain goodwill and understanding between an organization and it public.” (Theaker, 5) This is one of the countless definitions about what really is Public Relations. Another effective description comes from our handbook, which states that Public Relations is “The occupation responsible for the management of organizational relationships and reputation. It encompasses issues management, public affairs, corporate communications, stakeholder relations, risk communications, and corporate social responsibility.” (Theaker, 6). It’s a broad office that incorporates many offices and functions into its branches. These would
Public relations professionals are strategic communicators. These professionals are often tasked with everything under the sun such as, managing the consumer and stakeholder’s perception of the company, writing press releases, manage a crisis situation, plan events, and work with the media. Within this field of work, there are various job titles with different job descriptions. The public relations panel provided a glimpse into the public relations world and provided useful information for entering the field.
To begin with, these words can be defined and analyse; The term Public Relations first appear in 1827, Eric F.Golman mentioned that O.P Hoyt used the term to describe the concise information of the public opinion (Goldman 1978). Today there are many different definitions of the topic but the generally accepted was offered by the Foundation for Public Relations Research and Education in 1976. They defined it as a management function which helps to build up common lines of correspondences, comprehension, acknowledgement and collaboration between an association and its publics;
There are many definitions of Public Relations and the basic definition is typically the same. However, interpretation of how PR is conducted plays a role in the outcome of many definitions of PR. For example, PR can be positive or negative depending on if the information is skewed with the intent to persuade in a positive or negative manner. Politicians use PR to influence voters to vote for them and to make their opponent look bad. PR encompasses so many areas and includes the public which are both internal and external (Seitel, 2004).
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
Organizational change in public relations is universal as organizations try to adapt to a changing society and push for competitive advantage. In order for this to be successful, and organization is required to have strong leadership in place for unpredictable outcomes. Leadership in public relations can strengthen the profession and contribute to organizational effectiveness. The primary question is “What does leadership in public relations really means and what qualities does that leader need to have to be successful?” For that reason, I have watched four video interviews with distinguished public relations leaders. These interviews have been conducted to get an understanding of their views on leadership qualities, practices and experiences.
Today, public relations is a complex profession by thousands of thousands of people all the world to practice. Almost all large and small organizations have their own public relations department or they need to outsource their public relations to a company. Public relations practitioners work for schools and universities, companies, governments, professional and trade associations, hospitals, hotels, non-profit charities, and other else more (Grunig, 2001). Therefore, PR is an important department for organizations.
Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization.