Potato chips are a known and popular American snack. They are a go to snack that people provide at parties, so no wonder the mood of the “Potato Heads in Disguise” commercial is funny. Food is a way to bring people together, so the aura that’s given is something that would make the audience laugh, therefore being memorable. The potato head characters in the commercial are originally toys whose features are adjustable. The commercial begins with Mr. Potato Head entering a grocery store in a tan jacket and hat in which one would identify as a detective outfit. Detectives are recognized for being undercover, discreet, and perceptive. The commercial makes it seem as if Mr. Potato Head’s identity is being hidden, but the audience knows it’s not. …show more content…
Ethos relies on credibility. Pathos relies on emotion. Logos relies on logics. Ethos and pathos are being seen in this commercial. The credible figures are Mr. and Mrs. Potato Head because they are known characters. When children or even adults recognize the characters as the toys they play/played with it appeals to emotion. The audience feels excited to see characters who they know in a chips commercial and feels like they can relate to the commercial. The Potato Head’s credibility draws the audience in to pay attention to the commercial. Mr. and Mrs. Potato Head are also credible particularly to this commercial because they are potatoes. The metaphor “you are what you eat” is demonstrated here. The audience is set to think that the chips are so good that even a potato will eat a potato. Lay’s is implying that their chips are irresistible. The slogan at the end of the commercial appeals to the emotion because love is something that people desire. People will go and buy the chips because if they eat it, they’ll be in love. While both ethos and pathos are simultaneously shown, logos has no place in this commercial and it wouldn’t be fit to add it into the commercial. There are no possible facts or statistics that will be able to prove that if you eat Lay’s potato chips you will fall in love. Also, the energy of this ad isn’t about proving they’re right, so figures and graphs wouldn’t …show more content…
Children eat food. Children are being shown that doing something you’re not supposed to be doing is okay if no one knows you did it. Mr. Potato is in a disguise because he doesn’t want people to know he will be eating potato chips because he isn’t supposed to given that he’s a potato. Children often learn by observing someone or something else. At the end of the commercial Mr. Potato tells the cashier to “shhh” because he doesn’t want anyone else to know that he has been there buying potato chips. This is just another form of saying don’t say anything. In other words, the cashier will have to keep the secret of lie about it. When he gets in the car he is free of his disguise and can now enjoy the victory he has just made. It’s like the scenario of someone robbing a bank, ditching their disguise, and escaping to someplace far where no one could notice them. When Mr. Potato implies that Mrs. Potato will turn into a potato if she keeps eating potato chips, it’s ironic because they are already potatoes. Since they ae already potatoes they wouldn’t care if they’d turn into a potato. The message here is “What’s the worst that could happen”. If something is already occurring, it won’t hurt to do more damage. The audience may not realize the type of brainwashing that is going on in commercials so that they are persuaded to but whatever the product
The definition of compassion: sympathetic pity and concern for the sufferings or misfortunes of others. As this definition shows compassion shows concern for other that every person would love to have. In The Chosen written by Chaim Potok, Mr. Potok really presents compassion in his book. Not only does he display compassion in one of his character but in every single one he gives them compassion that is expressed in different ways. He goes into detail example of compassion with each of his characters and really emphasizes the true meaning of compassion. Three main character that he shows compassion through in different ways are, Reuven, Mr. Malter and Reb Sanders.
Advertisements are constructed to be compelling; nonetheless, not all of them reach their objective and are efficient. It is not always easy to sway your audience unless your ad has a reliable appeal. Ads often use rhetoric to form an appeal, but the appeals can be either strong or weak. When you say an ad has a strong rhetorical appeal, it consists of ethos, pathos, logos, and Kairos. Advertisers use these appeals to cohere with their audience. Nike is known to be one of the leading brands of the sports shoes and apparel. It holds a very wide sector of followers around the world. In the Nike ad, Nike uses a little boy watching other basketball players play, and as the kid keeps growing, his love for basketball keeps growing. Eventually, he
Perhaps the most well-known is “The Scarecrow,” a three minute ad that features some of the most haunting images Chipotle has ever featured. While “The Scarecrow” uses tear-inducing images and the almost eerie music to entice the audience to the company’s “free-range farming” ideals, it lacks substantial logos yet, it still portrays Chipotle in a good light as a company that cares. This ad proves that one of the best ways to get a person to hand over money to a cause is to make the person feel something. After all, emotion guides most other processes.
Characters: The main character in The Sign of the Beaver is Matt. Matt’s character traits are responsibility, brave, sense of humor, respectful, smart, and curious. Attean is another main character and his character traits are responsibly, brave, serious, bold, mysterious, smart, resourceful, and light on his feet. Saknis is another character; his character traits are kindness, trustworthiness, fair, respectful, and brave. Next is Attean’s grandmother. His grandmother was stubborn, strict, hateful and prejudice, she hated white people. The final character is Matt’s father his character traits are to be loving, caring, honest, and faithful.
Every day thousands of people die and their families have to deal with the loss and depression that comes with this.I have personally gone through this experience and had to deal with the grief. When someone goes through a loss they usually go through five stages (D.A.B.D.A) : Denial, Anger, Bargaining, Depression, and Acceptance. In Hatchet Gary Paulsen uses survival and Character development to Show the reader how going through a major loss with no help puts emotional and physical struggles on you.
Logos is one of the three parts of the rhetorical triangle. In the Chick-Fil-A commercial the message that the cows are portraying is “Eat mor chikin” (cow campaign). The reason why the cow wants the audience to eat more chicken is because in their mind if people “eat more chicken, they will in turn not be eaten. (Meet the cows behind Chick-fil-A 's most successful campaign). The cows don’t necessarily show that they have emotions because they are supposed to be “fearless cows” (cow campaign) but if you connect the dots from my point about how it’s ironic to have a cow as the main character for a Chick-Fil-A commercial to the other point about the message “eat mor chikin” and to my last research point about why the cows want the audience to eat more chicken, then you would realize that they do have emotions. The literary term for emotion that appeals to the audience is called pathos. Pathos is the second part of the rhetorical
The play “A Raisin in the Sun” by Lorraine Hansberry has many interesting characters. In my opinion, the most fascinating character is Ruth because of her many emotions and captivating personality. She goes through extreme emotions in the play such as happiness, sadness, anger, stress, and confusion. Ruth is very independent, firm, kind, witty, and loving.
In everyday life we are bombarded with advertisements, projects, and commercials from companies trying to sell their products. Many of these ads use rhetorical devices to “convey meaning [,] or persuade” their audiences (Purdue OWL) . Projects, such as the Dove Self-Esteem Project uses native advertising in their commercials, which refers to a brand or product being simultaneously and indirectly promoted. In this essay, I will analyze the rhetorical devices, such as ethos, pathos, logos, and kairos, as well as the fallacies corresponding to each device, that the Dove Company uses in their self-esteem project .
It contains dissatisfaction that leads to over-consumption. Children are particularly vulnerable to this sort of manipulation, and the American Psychological Association article, “Youth Oriented Advertising” reveals the facts upon the statistics on consumers in the food industry. The relationship that encourages young children to adapt towards food marketing schemes, makes them more vulnerable to other schemes, such as, advertising towards clothing, toys and cars. Article writer of “The relationship between cartoon trade character recognition and attitude toward product category in young children”, Richard Mizerski, discusses a sample that was given to children ages three to six years old, about how advertising affects young children that are attracted to certain objects or products on the market. During this past decade, advertising companies have gone out of their way just to get the new scoop or trend children are into, gathering information and distributing it to other companies.
AP English Literature and Composition MAJOR WORKS DATA SHEET Title: A Raisin In the Sun Author: Lorraine Hansberry Date of Publication: 1951 Genre: Realistic Drama Biographical Information about the Author Lorraine Hansberry was born in Chicago on May 19, 1930. She grew up as the youngest in her family. Her mother was a teacher and her father was a real estate broker.
“Silly Rabbit, Trix are for Kids!” is what you might have heard repeated over continuously from commercials a few years ago for Trix products. In the commercials there would always be kids happily eating Trix’s yogurt or cereal. Then a white rabbit would appear with a fun and goofy voice and would always try to snatch the food away from them without success. But this fun line can be seen in another way, as in, Trix’s advertisements really do tick kids. As do many other fast food and processed food companies across the United States. Numerous people can say they have seen this flowing scene about to be described before. A parent and child are walking down the grocery store aisles and the child
When one tries to appeal to another, they must communicate in terms the other party understands or identifies with. In the context of advertising, this concept is crucial to maximize the allure of the product sold. Since marketers have a limited amount time in the span of a televised commercial, they must rely on shortcuts to convey their message quickly and efficiently. These shortcuts are in the form of stereotypes and common associations that allow the audience to understand the idea being portrayed. As stereotypes are illustrated on a massive scale, they reinforce our view on what is typical of certain traits and characteristics, regenerating the method relied upon. In the commercial, “Bean Counter”, produced by Apple, a number of traits are presented that have cultural significance in how they are widely perceived.
At first glance one may get the feeling that Ben and Jerry's ice cream has a community value, a primary example of a social assumption. Community value is generated from the claim that the ice cream that goes beyond the function of being just an ice cream and makes the assertion it provides many with "jobs, training, and childcare"(Entertainment). Imagery is also used communicate this point, in particular the two men carrying the brownies out of the factory. Showing a community bond is a marketing scheme to make a company seem responsible to consumers and make them feel more like it is acceptable to buy the product. This is a fantastic example that "...we are still no less subjected to the emotionally inflected manipulations that have always targeted fear, sexual desire, and the need for community"(Wall, 53). We see an underlying need to serve our community and do what helps the largest number of people at a minimal cost. Many can see an advertisement, such as this Ben and Jerry's advertisement, and rationalize that it is worth the few dollars to help all of those people.
Mark Twain’s The Adventure of Huckleberry Finn is one of the most classic American Literature Book. It consists of historical backgrounds, universality, and timelessness. But one of the most outstanding chapters of the book is chapter 27 and 28.In the two chapters, Twain’s use of the literary device – Characterization builds the character of Huckleberry Finn and show the different aspects of his character.
“The average family is bombarded with 1,100 advertisements per day … people only remembered three or four of them”. Fiske’s uses an example of kids singing Razzmatazz a jingle for brand of tights at a woman in a mini skirt. This displayed to the reader that people are not mindless consumers; they modify the commodity for their use. He rejects that the audiences are helpless subjects of unconscious consumerism. In contrast to McDonald’s, Fiske’s quoted “they were using the ads for their own cheeky resistive subculture” he added. He believed that instead of being submissive they twisted the ad into their own take on popular culture (Fiske, 1989, p. 31)