Pop Culture Icons

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Pop Culture Icons

Have you ever looked at pop culture icons and wondered why certain celebrities appear in ads? Especially when the person has no apparent relationship with the product being sold in the ad. It seems like there is some mysterious force that attracts companies to recruit these stars to be in their ads. What most people do not realize is that these ads try to entice younger viewers into looking at them by displaying pop figures who are popular and controversial. These companies look to get any celebrity that is popular and notorious for controversy into their advertisements just so that young people will recognize it. An ad for Tommy Jeans, with Britney Spears in it, is made solely for young people to be enticed by the popular musician, not the jeans themselves. Similar to a Candies Fragrances ad that has Dennis Rodman and Carmen Electra posing together. These ads are using popular icons and the celebrity's controversial lives to draw young audiences so that the ad will stick out in teenager's minds.

In the two page Tommy Jean advertisement, the ad is divided into four sections. The third section, starting from the left, has a guitar with the American flag on it and the words "Tommy Hilfiger" in two of the stripes. The first two and the final sections are pictures of Britney Spears singing in a recording studio. She's wearing headphones, white Tommy top and blue Tommy jeans, in each of the three pictures. The words "Tommy Jeans" are shown across the middle of the pages and in the bottom right hand corner of the ad. Underneath the one of those is the statement "presents Britney Spears "baby one more time" tour."

Another ad is the Candie's advertisement, which displays both Carmen Electra and Dennis ...

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...re their own problems. By focusing on the imperfections of superstars, we can feel some relief that our own lifestyles and imperfections are not as bad as they seem. This fixation that the media entices leads to celebrities lives being invaded by the paparazzi and by stalkers. This fascination with controversial celebrities also leads to stars like Dennis Rodman, who seems to purposely cause controversy just so he can make some more money. What American needs to do is start minding our own business. Letting celebrities live in peace and to stop letting the media point our noses into what they think is important.

Bibliography:

Works Cited

Rodman, Dennis. A Walk on the Wild Side. NewYork: Delacorte Printing, 1997.

"Tommy Hilfiger Jeans" Rolling Stone. August 19,1999: Pages 1-2.

"Candie's Fragrances" Rolling Stone. August 19,1999: Pages 67-69.

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