The Importance Of Pop Culture

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We have seen culture changes during the course of many centuries. These decades has left us memories of what was important to our society during this time. In some cases, we are still living by these same standards of past centuries and the results of these beliefs is the reflection of the people of this twenty century. The coauthors of Common Culture Reading and Writing About Popular Culture Michael Petracca and Madeleine Sorapure on their Seventh Edition says, “pop culture is the shared knowledge and practices of a specific group at a specific time. Because of its commonality, pop culture both reflects and influences people 's way of life; because it is linked to a specific time and place, pop culture is transitory, subject to change, and…show more content…
These emotions as we know it can be easily be attach themselves to the human experience in theirs likes and dislikes. “In effect, advertisers over the years have blindly felt their way around the underside of the American psyche, and by trial and error have discovered the softest points of entree, the places where their messages have the greatest likelihood of getting by consumers ' defenses (Petracca and Sorapure 46).” Each day marketers discover ways in how they can get into people’s emotions in order for them to buy their products. That is why marketers already have invested over 8 billion dollars in 2006 in a new research called neuromarketing. This new research sounds very encouraging to foretell in how consumers are going to use their money (Petracca and Sorapure 110).” These researches and their new discoveries is a breakthrough in the marketing world that will change our future ideology in how we buy products and…show more content…
At the beginning of the commercial, it shows a woman probably in her late twenties or early thirties laying down on what it could be a bed. On the scene, it shows her back holding a bottle of Guinness Beer; the commercial never reveals her face during the duration of the commercial scene. This scene exposes only part of her back, camera lens, focus, wide angle; close-ups are never adjustment at any time during the camera shoot. The scene only shows the bottle of beer on her back at all times. Furthermore, is seems that someone is given her a body massage on her back by the movements she is doing in the scene. However, the bottle never falls from her back at any time even with her body movement. Near the end of the commercial, a male with a tattoo on his arm appears in the scene at her right side in the direction were the woman’s feet should be. After the male puts, the bottle of beer on the woman’s back yet, there is another male who grabs the bottle and is located on the other side of the woman’s body were her head should be. Both men seem to be enjoying drinking the beer at the same time having great sex one on each side of the woman’s body. Though there are no dialog between the any of them, in which this implies
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