India Personal Care Market-Case Study 1. Discuss industry structure and value chain analysis of Personal care industry in India Personal Care Industry in India has experienced a steady growth in the past few years. It has followed an entirely different trajectory of growth as compared to the rest of the segments in the FMCG market. There are multiple reasons behind the growth of personal care segment in India which have been depicted simultaneously in this report. The overall Indian personal care market has the potential to grow at 15%-16% p.a. from the current estimation of USD 10 Billion (61,000crore). The personal care market comprises of distinct segments such as skin care, hair care, oral care, cosmetics, fragrances and other toiletries. …show more content…
The personal care market comprises of various brands which are lined up as per consumer’s choices and income. • Foreign Brands- Pepsodent & Close-up, Oral B, L’Oreal, Colgate, Olay, ProActiv, Amway etc. • Popular Indian Brands- Cinthol, Chik & Spinz, Emami, Ayur Herbal, etc. • Small Brands (Popular in the rural segment) – Vicco Vajradanti, Meswak etc. Personal Care products give a revenue of 22% in a USD 44.9 Billion FMCG (Fast Moving ConsumerGoods) market in India in 2013. Source: India Bulls Securities VALUE CHAIN ANALYSIS OF PERSONAL CARE MARKET …show more content…
Discuss major segments of the Personal care industry in India (Rank the segments on the basis of market positioning) Source: Media Research Users Council and Hansa Research Market Positioning of personal hygiene (Bath and shower) products are most important in India because with the increasing literacy levels, robust economic growth, increasing concerns over health, beauty and grooming and evolving lifestyles coupled with enhanced willingness to spend has increased the demand of various personal care products which has been followed by increase in awareness levels of oral care products such as mouthwash and toothpaste. PERSONAL HYGIENE There has been an increase in awareness in the mindset of people regarding their personal hygiene because of better working conditions and increase in disposable income which has led to the increase in this segment making it a $304 billion segment. Source: Dinodia Capital Advisors COSMETIC Cosmetics comprise of a varied product range from hair, sun care, skin care and color to fragrance products. Because of the presence of various brands both multinational, local and indigenous players has led to the increase in size of the cosmetic/ beauty segment nearing to $225Billion. Cosmetic market is not just expanding in bits and bytes but it has also become more complex due to influence of western culture. Increasing consumer awareness about better quality of cosmetic products and higher affordability has led to the increase in Cosmetic
Accessibility is an important factor when assessing home care. You need to assess if your home or the elder’s home is in a place which is easy to access in case of a medical emergency. You need to weigh in factors such as the distance of the home from the nearest hospital. You also need to ensure that other important places such as a grocery store or a therapy center are close enough to the home in which the elder person aims to reside.
Historically, the purpose of a cosmetic product, which include personal hygiene products, skin care product, make-up and perfumery product, was to decorate and modify the appearance and odour. Although originally its purpose was essentially to enhance the appearance and odour , cosmetic products have gradually developed towards more functional role and continue to gain the capacity to cleanse, dramatically modify, protect and maintain in good condition. Cosmetic product are intended for application on the skin, external mucous membranes, hair ,and nails and to have a local effect , it is not intended to respond to metabolical needs , and is not the function of the cosmetic
Health Care workers are constantly faced with legal and ethical issues every day during the course of their work. It is important that the health care workers have a clear understanding of these legal and ethical issues that they will face (1). In the case study analysed key legal and ethical issues arise during the initial decision-making of the incident, when the second ambulance crew arrived, throughout the treatment and during the transfer of patient to the hospital. The ethical issues in this case can be described as what the paramedic believes is the right thing to do for the patient and the legal issues control what the law describes that the paramedic should do in this situation (2, 3). It is therefore important that paramedics also
Holistic Care Holistic nursing care involves identifying the patient needs and implementing strategies in which addresses “the patient physical, spiritual, emotional, and mental well-being (Doosey and Keegan, 2013). As a health care professional, helping the patient to achieve their optimal health through taking care of the patient as a whole, will allow the patient to heal. An interview was conducted with a close family member, Mrs. V.H. At times, she struggles with dealing with and coping with some of the current symptoms of her illness. She faces a resource barrier within the community by only having one doctor office and hospital in the local area.
Haircare is the largest segment with 86,000 locations. Skincare is a close second that is growing fast and expected reach nearly $11 billion in revenue by 2018. This growth is being driven by an increasing awareness of the importance of skin care and an increase in products for men.
Current Marketing Strategy All together, the beauty industry generated $50.1 billion in revenue for the 2017 fiscal year. The beauty industry is dynamic, and always appeling to new trends. Additionally, the beauty industry is one of the fastest growing markets, and expected to grow 2.6% annually until 2023(Cohen, 2018). Majority of the industry growth can be exhibited by industry leaders ELC, L’Oreal, and LVMH, as well as new entrants to the market.
And for this reason, the toothbrush companies have made numerous functional and aesthetic changes to the heads and bodies their products. Some toothbrushes have an indicator who tells you when to change the toothbrush; handles were thickened for a more comfortable grip and lengthened to extend the reach of the bristles. Shaft materials changed, incorporating translucent and more flexible plastics in the handle and rubber components fashioned into thumb ridges to help prevent slippage. The toothbrush market has become very competitive, and Colgate-Palmolive is facing strong competition for its products from existing companies like Johnson & Johnson and Oral-B and new companies such as Procter & Gamble and Smith Kline Beecham who positioned their new product lunches in the super-premium toothbrush segment.
Aging is inevitable. People go through life meeting milestones such as going to college, getting married, having children, and then growing old. Getting older is not only hard on the individual but, also the family. It is difficult for a person who has taken care of themselves all their life to wake up one day and realize they can no longer do things on their own. That is why their are nursing homes. There are many speculations about whether or not it is okay to place a family member in a nursing home however, there are many benefits to nursing homes. The adult children of the elderly should opt for professional care for their aged parents rather than allowing them to live on their own because, nursing homes have constant help, daily activities, and people who can give family members continous support.
Colgate-Palmolive has been a strong force in the oral hygiene industry. The company has many strengths that have contributed to the company’s success. The company has become a global leader with seventy five percent of sales coming from international operations (Colgate, 2011). The company has built strong brand recognition over the years. According to Sekar and Thomas (2008) “brand differentiation is now becoming an important tactic for combating competition in the hostile marketplace.” While price is important, brand is also an important influence for consumers (Chain Drug Review, 2010). Another influence is product positioning. Colgate-Palmolive has been successful in positioning their products in stores and displaying more skus than other brands.
The "disposable razor" target market will be male population across the world. In 2002 more than 1.7 billion men over 15 years old removed hair daily with over 80% using a blade and a razor (2). These numbers show that there is a large market for razors worldwide. The "disposable razor" will first be manufactured with a regular shave gel to appeal to a large group of men. But in the long run, new and more focused groups will be targeted. Different shaving gels for different type of skins will be introduced.
By investing more in market research than any other company, conducting thousands of research studies and investing millions in consumer understanding every year, P&G has made a success out of articulating unspecified consumer wants and needs translating them into products. Not only is their a successful transition from idea to product, but P&G has also demonstrated global success in branding these products into household names with the logistics and distribution capabilities to translate it into meeting consumer and retailers needs satisfactorily. By translating these characteristics into continuously improving efficiency and productivity, P&G can give the best brand value to the Indian market by building relationships with consumers,businesses and retailers, making Oral B the toothbrush household name in India.
Household and personal care product companies are making efforts to stimulate sales in a variety of ways, such as entering new markets, creating new product categories, adding new distribution channels, and acquiring (and divesting) businesses to be able to compete in this highly competitive industry.
At present, cosmetics are always used in daily life. When we talk about cosmetics, most people will think of the things that only use for make-up such as lipstick, eye-shadow, mascara, blusher etc. But in fact cosmetics are not only mean to the things that only use for make-up but also shampoo, lotion or sunscreen. According to the US Food and Drug Administration (FDA) explains “Articles intended to be rubbed, poured, sprinkled, or sprayed on, introduced into, or otherwise applied to the human body… for cleansing, beautifying, promoting attractiveness, or altering the appearance.” (2014) The reason why people use makeups have different ways such as some people use for more confidence, some people use for protect the sunlight, and some people use for maintain their skin. However, there are a lot of people still worry about using the cosmetics since they believe that cosmetics are contained the dangerous chemicals that damage their body so they afraid of using them and try to avoid to use them. Although many people will be concerned that applying cosmetics may destroy their health, in fact, many experts have been confirmed that the use of cosmetic is not harmful to the human’s body. Moreover, cosmetics are also useful for users.
Nations, like the people who inhabit them, are all different. Some, like the United States, are at the forefront of technology and development. Others exist as third world nations, where even the most basic necessities are hard to come by. And then there are those which are in the middle, such as India. In the past 20 years, India has grown in the eyes of the global community from a rural, developing nation to a burgeoning global marketing hub. While India had much guidance from the United States and other global powers, the country has still chosen to follow its own path of business and marketing development. This paper is designed to evaluate India's current marketing environment in comparison with the marketing environment here in the US, citing both nation's similarities and differences.
In discussion, it were suggested that the individual him/herself, should approach the dermatologist to do skin checkup, and get suggested the right skin care and beauty products; and the products should be avoided for any skin allergies. This is a better way where the consumers will have a better idea of what needed by their skin and they can consider this when buying beauty products and also to avoid overspend. The consumers also should check for the review of users of the beauty products they planned to buy and visit the government website to check the registered and certified beauty products; and also to report the uncertified one for the government to take action. It will make people aware of brands that do follow the rules set by government and have less side