Kids are joyfully raising mini Canadian flags, with the waving plastic covering their painted red and white faces. They wildly dance in front of the backdrops of cheering adults. Through the TV screen, I see many fellow Canadian’s proudly supporting our country, their booming cheers expressing how much Canada means to them. I jumped back on my sinking couch, watching the elevating rally with my family. I opened my Pepsi listening to the rising bubbles and put in next to the array of Pepsi’s on the coffee table. My mother and brother debate on a topic I fail to listen to, and my dad’s eyes being locked to his phone. The news channel keeps playing for the majority of my family, they won’t let me change the channel let alone touch the remote.
Canada is a society built on the promise of democracy; democracy being defined as “government by the people; a form of government in which the supreme power is vested in the people and exercised directly by them or by their elected agents under a free electoral system.” In order to operate at full potential, the people of Canada must voice their opinions and participate fully in the political system. This is why it’s shocking to see that people are becoming less engaged in politics and the voter turnout has steadily been declining over the last 20 years. This lack of participation by Canadians is creating a government that is influenced by fewer people, which is detrimental to the democratic system Canada is built on.
Newman, Garfield et al. Canada A Nation Unfolding. Toronto: Mc Graw – Hill Ryerson Limited, 2000.
Pepsi was first represented in the beginning of 1890 with the purpose to relieve indigestion. Not until 1960’s, Pepsi received successes that competed against Coca-cola. Pepsi has always been a drink for the young generation, but now they want to change the association.
Catchy jingles are what persuades consumers to buy more and more products that they hear about every day. This concept has been around for years and the Coca-Cola Company is no stranger to it. Back in July of 1971, Coca-Cola released the commercial, “I’d like to Buy the World a Coke” that sent their customers into chaos with over 100,000 letters being sent to the company asking for more. This leaves many people asking: how did this one commercial have such an impact on the audience? And what did Coca-Cola use that drew so many people in? Here we will discover the method behind what is “I’d like to buy the World a Coke.”
Today Canada and the United States are major trading partners, allies, and two neighboring countries with a long history of cooperation with each other. But is it possible for Canada to protect its independence and culture living next door to the country so powerful and rich as the United States. Since the Canadian confederation, Canada started developing relations with the U.S. As the years passed by, Canada began to relay on the United States in the national defense. Many Canadians think that the military, political and economical dependence would not make a difference to their daily life. But today more then even Canadian culture is affected by the American influence. Media, American artists, economic dependence, American propaganda and political pressure from the United States is making Canada too Americanized. All of these factors reflect on the social life of ordinary Canadians threatening the heritage and the traditions that define Canada as independent country.
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1893 and introduced as Brad 's Drink, it was renamed as Pepsi-Cola on August 28, 1898, then to Pepsi in 1961, and in select areas of North America, "Pepsi-Cola Made with Real Sugar" as of 2014. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy.
The Porter’s model of competitive advantage of nations is based on four key elements including factor endowments, demand conditions, related and supporting industries and firm strategy, structure and rivalry. This makes it suitable in understanding the competition existing in the soft drinks industry in the Asian markets. The factor conditions identify the natural resources, climate, location, and demographics. Coca cola and Pepsi enjoy the growing population in the Asian markets (Yoffie, 2002). A higher population guarantees the two companies adequate revenues. Other factors include communication infrastructure and availability of skilled workers. Most of the Asian countries are embracing new technologies that grow much knowledge of the diverse beverage drinks. Secondly, the demand conditions play a significant role in enhancing competitiveness for the firms. Both Coca cola and Pepsi are an
CASE 1-3: Coke and Pepsi Learn To Compete in India The political environment in India proved critical in that their government was unfavorable to foreign investors. They prohibited the import of soft drinks since they felt it could be gotten anywhere. They also prohibited the foreign brand name and wanted the name Lehar Pepsi and Coca-Cola India, an indigenous name. These effects couldn’t have be anticipated prior to entering the market because the trade policies, rules and regulations of India were difficult and unpredictable.
American Soft Drink and the Company That Makes It. 3rd ed. New York: Basic, 2013.
Ethos, pathos, and logos are ways that an artist or an advertisement use in order to effectively persuade or convince readers to buy their product. Ethos is used to convince audiences that an ad is credibly and that people can believe what they reading. Pathos is when an artist or advertisement try to appeal to the consumer’s emotional state. Finally, logos is trying to convince buyers to purchase their product by using logic or reasoning. By analyzing the use of ethical, emotion, and logical appeal, we can compare and contrast a Pepsi ad and a Coca Cola advertisement.
After the war ended sugar prices climbed from 3 cents to 28 cents per pound. Nearly in complete failure, Mr. Bradham purchased a large quantity of the high priced sugar to try and save the company, but this ultimately lead to the company 's downfall. Pepsi Cola officially was bankrupt as of May 31, 1923, and its assets were sold to Craven Holding Corporation for $30,000. (4)
In the United States, there are certain inalienable rights granted to all. As the Declaration of Independence of the original thirteen colonies states, "among these are Life, Liberty and the pursuit of Happiness."(Jefferson, 1787, Declaration of Ind., Pg. 1) These rights are not "special rights." While the U.S. government cannot hold back upon these rights, it does have the power to ratify and enforce laws that will enable or restrict its citizens' use of them.
Outline-Pepsi/PepsiCo I. Introduction a.) Pepsi is a brand far more complicated than just a simple cola product. The company, PepsiCo, has a wide spectrum of marketing perspectives that are vital to the consumers and the company. b.) PepsiCo is a global food and beverage corporation based in New York.
to fight in the center of the arena, but have a sudden change of mind
The beverage manufacture and bottling industry is greatly influenced by economic and other market trends associated with consumers. To capitalize on its strengths and opportunities, Coca-Cola targets specific demographic segment through online viral marketing for its product; it uses the new technology tools (Facebook, Instagram) as medium of communication market its products and interact with the consumers. The company use well-known celebrities for their add campaign and sponsor sport events such as the Olympics and world cup soccer game to promote their brands. On the other hand to minimize its weakness and threats, Coca-Cola allocate funds and resources for research “guided by international standards including the International Labor Organization's code of practice on HIV/AIDS and the world of work, and the Joint United Nations Program on HIV/AIDS (www.coca-cola.company.com)”. The company also promotes diversity in its workplace that serves to recognize leadership and fairness to encourage a work atmosphere of open communication and to essentially seek and leverage new ideas.