Peepoo Case Study

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Low Cost Product Innovation: Peepoo Creating Customer Wealth by Sanitization Abstract. Innovation is a key to many ills. India is plagued by sanitation woes backed by lack of hygiene. Paucity of space in slums prohibits construction of toilets in homes. Absence of toilets leads to open defecation and it becomes a behavioral issue and sanitation drive by Sulabh International has not been sufficient. Innovative method of defecation has to be evolved which would not only be hygienic but also cost effective, Peepoo a bio degradable toilet disposal can be a cure to many sanitation woes. It has been successful in developing countries like Kenya, Nigeria and Bangladesh. It should be tried in India to give an impetus to the swachh Bharat mission …show more content…

Technologies and customers are firm competences that can be leveraged to build new firm competencies (Danneels, 2002). In order to have product innovation, companies should have technical competence, integration competence and market knowledge competence (Sheperd & Ahmed, 2000). Responsiveness to market intelligence improves innovation speed (Carbonell & Escudero, 2010). The faster the response, greater is the innovation speed. It has been researched that efficiency and efficacy are the dimensions of product innovation (Alegre, Chiva, & Lapiedra, 2006). Innovation speed plays an important role directly and indirectly, through the creation of positions of advantage, in enhancing new product performance (Carbonell & Rodriguez, 2006). Proactive market orientation and responsive market orientation have a positive total effect in improving product innovation performance (Zhang & Duan, 2010). In their study Espallardo & Ballester (2009) found that product innovation is found to be effective in influencing performance in firms with higher pressure from the five competitive forces, whereas no significant influence is found in firms in less hostile environments. If technology capable firms develop strategic flexibility in their resource allocation

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