Pastured Poultry Case Study

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“Pastured poultry”, is a niche market that taps into the increasing consumer demand for more natural and humanely raised protein sources. The growth of the pastured meat product market can be attributed to the many consumers who are opposed to livestock being raised in confinement and have a set of values that prefer animal products that were raised on a pasture system. Consumers are demanding higher quality foods and “they are increasingly demanding to know that their food is safe” (“Pasture Poultry Profile”). They also want assurances from retailers, agricultural producers and foodservice workers about how the food was grown and what production techniques were used. Additionally, 74% of respondents surveyed in the EU believed they could influence …show more content…

Our focus would be on raising sustainable duck meat and eggs, while utilizing rotational duck grazing to enhance the health of our pastures. The farm and all products used on the farm would be organic, non-GMO and sustainable. Our pastured poultry model would utilize the now famous “eggmobile” (popularized by Joel Salatin), giving the ducks access to open pasture and fresh water. The birds would be supplemented their grain feed for about 20% of their diet, forage consisting of insects and grass for the rest of their intake and moved regularly to fresh pasture. The farm would focus on local and direct marketing outlets such as CSA’s, farmer’s markets and local restaurants. The management of the farm and pastures would be properly utilized so that our pastured production system is as humane, economical, supports the local community and results in a superior product in terms of flavor and …show more content…

These farms include Sonoma County Poultry selling Liberty Ducks (a Denmark strain of Pekin) in Penngrove. Sonoma County Poultry is owned by Jim Reichardt, a fourth-generation duck farmer. Liberty Ducks receive no antibiotics or hormones and are fed a diet that consists largely of corn and other grains. Mr. Reichardt offers ducks that are 100% organically fed at a price of $4.85/lb and non-organic duck at $3.85/lb. The other major duck farm in Sonoma County is Washoe Valley Duck Farm selling Kakhi Campbell duck eggs in Cotati. Washoe Valley Duck Farm is owned by Anthony Bordessa, a third-generation farmer in Cotati, where his farm runs a flock of over 4000 Kakhi Campbell ducks that he raises free-range on organic pastures and feeds grain that is produced locally in Sonoma County. These eggs are Certified Organic Pasture-Raised and sold with the title “Washoe Sustainable Ducks Eggs” at $12/dozen. Pastured poultry generally commands higher prices; therefore, the potential for profit is higher than with conventional, confinement poultry. The consumers demanding pasture-raised poultry products are also generally willing to pay more for a product raised in a pasture system. A general asking price for Pekin duck eggs ranges from $6 to $12 a dozen (Nosowitz). A whole duck carcass can range from $27 to $35 for an average duck weighing about

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